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Ashton Woods

Homebuilder delivering thoughtfully designed homes

Overview

Ashton Woods builds homes guided by a set of honored design principles refined over more than 30 years. The company designs and constructs living spaces that feel right for a reason, aiming to create thoughtfully designed homes that serve as canvases for daily life. Its process integrates architecture, interior design, and construction to deliver cohesive, well-planned interiors and layouts. This design-first approach differentiates Ashton Woods from typical homebuilders by prioritizing design integrity and thoughtful details throughout the home-building journey. The goal is to help people live in homes that reflect intentional design and enduring comfort.

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About Ashton Woods

Simplify's Rating
Why Ashton Woods is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

DesignReal Estate

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Roswell, GA

Founded

N/A

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Simplify's take

What believers are saying

  • S&P expects revenue growth to accelerate 5%-10% in fiscal 2027 and 15%-20% in 2028.
  • Liquidity reached about $995.1 million in fiscal 2026, supported by an undrawn revolver through 2029.
  • Starlight inventory stays active in November 2026, supporting first-time-buyer volume despite pricing pressure.

What critics are saying

  • S&P revised outlook negative on August 3, 2026 after EBITDA margin fell to 7.7%.
  • Leverage rose to 4.4x in fiscal 2026, pressuring refinancing if demand weakens into 2027.
  • Texas mold lawsuits and Florida defect disputes create reputational damage and cash drain.

What makes Ashton Woods unique

  • Ashton Woods runs two brands: design-forward Ashton Woods and entry-level Starlight Homes.
  • S&P said Ashton Woods reached 10,080 fiscal 2026 closings across about a dozen markets.
  • October 2026 Atlanta expansion adds 375 homes across Cobb and Forsyth counties.

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Benefits

  • Training Programs

Company News

PR Newswire
May 18th, 2023
Great Gulf Group Of Companies: People, Culture, And Values Propel Success, Garnering Multiple Top Building Industry Awards In North America

TORONTO, May 18, 2023 /PRNewswire/ - Great Gulf Group, a leading real estate organization that develops, constructs, and manages residential, resort, recreational, commercial, and industrial real estate across 20 markets in North America, is thrilled to announce its recent triumphs in the building industry, receiving four prestigious awards that recognize its unwavering commitment to excellence. These accolades highlight the significant role played by its team to imagine, construct, and manage the greatest communities to live, work, and play.Ashton Woods, Great Gulf Group's U.S. affiliate, has been named the 2023 Builder of the Year by BUILDER magazine. Over the past decade, Ashton Woods has experienced remarkable growth, expanding from $300 million to over $3.5 billion in revenue. This year, they secured the 12th position on the Builder 100 list, with 8,591 homes closed. "This honor is truly a testament to the collective work of our entire team," said Ken Balogh, President, and CEO of Ashton Woods

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