An article by Irina Tatarinova, Brand Director at FlowwowFrom Instagram-driven shopping to WhatsApp business groups, businesses are redefining how consumers interact, shop, and stay loyal, building communities. The studies show that 70.4% of brands are running communities to directly speak with their customers. Therefore, brands are entering the era of community commerce, a predicted $6.2 trillion market by 2030 that combines social engagement with e-commerce. This article explores how brands across MENA are already successfully leveraging community-driven commerce and provides actionable strategies for businesses looking to tap into this growing movement.User-Generated Content: How to Convert Your Customers Into Brand AmbassadorsResearch shows that creator content is found to be twice as credible and relatable as branded content, with the creators' authenticity and relatability having a positive impact on content recall. For instance, 81% of consumers say they trust user-generated videos more than professionally created brand content or influencer marketing, and 85% think they rely on UGC videos before making a purchase. Users trust recommendations from other users, which is why it's important to inspire customers to share genuine recommendations and reviews, turning them into brand ambassadors Thus, brands can encourage customer engagement in the shopping process and pay attention to social media mentions and posts about their brand. When you acknowledge and support this organic interaction, your audience will appreciate it and keeps coming back

Delray Beach, FL, March 12, 2025 (GLOBE NEWSWIRE) -- The global report for Influencer Marketing Platform Market is estimated to grow from USD 10.6 billion in 2023 to USD 14.2 billion in 2024 and is forecasted to reach USD 50.3 billion by 2028, at a CAGR of 37.1% during 2024-2028 period, according to new research report by MarketsandMarkets™ Browse in-depth TOC on "Influencer Marketing Platform Market" 387 - Tables 53 - Figures 329 - Pages Download Report Brochure @ https://www.marketsandmarkets.com/pdfdownloadNew.asp?id=294138 Influencer Marketing Platform Market Dynamics: Drivers Growing landscape of social media platformsRising adoption of AI-driven solutions Restraints Complexity in RoI measurementIssues related to fake followers and engagement Opportunities Growing imperative to leverage influencer marketing platforms for deeper consumer connectionsRising shift toward OTT platforms and social media channels List of Key Players in Influencer Marketing Platform Market: Izea Worldwide (US)Launchmetrics (US)Triller (US)Traackr (US)Upfluence (US)Meltwater (US)Aspire.io (US)CreatorIQ (US)Later (US)Impact.com (US) Request Sample Pages: https://www.marketsandmarkets.com/requestsampleNew.asp?id=294138 Influencer marketing platforms serve as the central hub for brands, facilitating global exploration of influencers for collaboration, hiring, and payment, while empowering influencers to seek brand partnerships. It acts as an invaluable asset for brands overseeing multiple influencers on a single project, automating tasks from result measurement to campaign monitoring. Ultimately, these platforms streamline operations, saving brands considerable time and effort. Despite the abundance of influencer marketing platforms, each offers unique features for engagement, leaving room for growth and improvement within the industry. As brands continue to harness the power of influencer marketing, the evolution and enhancement of these platforms will remain pivotal in maximizing campaign effectiveness and ROI. Based on offering, the market is further categorized into software and services