About

Influential connects brands with a large network of over 3.5 million content creators through its influencer marketing platform. The platform uses artificial intelligence to match brands with influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional social media engagement. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Influential primarily serves large enterprises, including Fortune 500 companies, by offering services such as campaign strategy, influencer matching, and performance analytics. The company differentiates itself by focusing on measurable results and sophisticated analytics, ensuring that marketing efforts are both effective and efficient. The goal of Influential is to enhance marketing strategies for brands through impactful influencer partnerships.

Simplify's Take

What believers are saying

• Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.
• AI tools enable scalable, cost-effective content creation for influencers.
• Partnership with UniComm Media Group expands reach to Hispanic audiences.

What critics are saying

• Publicis acquisition may shift company culture, affecting client relationships.
• AI-generated content could disrupt traditional influencer marketing models.
• Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

What makes Influential unique

• Influential leverages AI to match brands with over 3.5 million influencers.
• The platform focuses on advanced metrics like sales lift and ROAS for campaigns.
• Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

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