Overview

Influential connects brands with a large network of over 3.5 million content creators to enhance influencer marketing strategies. The platform uses artificial intelligence to match brands with the right influencers based on advanced metrics like sales lift and return on ad spend, rather than just traditional engagement metrics. This allows brands to measure the broader impact of their campaigns on brand perception and sales. Unlike many competitors, Influential focuses on providing a comprehensive suite of services, including campaign strategy and performance analytics, which helps large enterprises, including Fortune 500 companies, achieve more effective marketing results. The goal of Influential is to make marketing campaigns more efficient and impactful through precise influencer partnerships.

Simplify's Take

What believers are saying

• Publicis Groupe acquisition enhances data-driven marketing with Epsilon's solutions.
• AI tools enable scalable, cost-effective content creation for influencers.
• Partnership with UniComm Media Group expands reach to Hispanic audiences.

What critics are saying

• Publicis acquisition may shift company culture, affecting client relationships.
• AI-generated content could disrupt traditional influencer marketing models.
• Snapchat's Paid Partnership Tag may reduce reliance on Influential's platform.

What makes Influential unique

• Influential leverages AI to match brands with over 3.5 million influencers.
• The platform focuses on advanced metrics like sales lift and ROAS for campaigns.
• Influential partners with IBM Watson, WME, Oracle, and is a Facebook Marketing Partner.

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