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Overview
AsureQuality supports New Zealand’s food sector by auditing, testing, inspecting, and certifying products across the supply chain to ensure safety and quality. It works with farmers, producers, and others at every step, using lessons from more than a century of experience to verify standards and advise on improvements. Being government-owned with nationwide reach gives independent, high-integrity assessments and trusted, end-to-end oversight of the food system. Its goal is to raise the standard of food quality and safety in Aotearoa, protect the environment, and help producers earn and maintain trust with global markets.
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Simplify's take
What believers are saying
- FY2026 revenue reached $235.3 million, above target and up from $233.8 million.
- AsureQuality reported stronger food testing and Australian diagnostics, with budgeted operating profit on track.
- The 2025 Organics Plus push can capture rising export demand for verified organic brands.
What critics are saying
- Mérieux NutriSciences' acquisition of Certified Group intensifies global food-testing competition in 2026.
- Australian joint-venture disruption and one-off integration costs already reduced 2026 net profit.
- If NZGAP or organic certification customers defect, AsureQuality loses its moat and audit volumes.
What makes AsureQuality unique
- AsureQuality holds NZGAP assurance after the 2026 contract review, defending core market access.
- Its organic certification plus Organics Plus platform links certification to branded export storytelling.
- AI-assisted carcass analysis and the new Lynfield People Hub deepen testing and inspection capability.
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