Asurion

Asurion

Tech care services including insurance and repair

About Asurion

Simplify's Rating
Why Asurion is rated
B-
Rated D+ on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

Nashville, Tennessee

Founded

1994

Overview

Asurion provides a range of services aimed at helping customers manage their technology. They offer insurance, repair, replacement, installation, and 24/7 support for various devices, including cellphones, laptops, and household appliances. Customers can access support through multiple channels, such as online, by phone, at one of their over 800 physical stores, or through on-site assistance. What sets Asurion apart from its competitors is its comprehensive approach to tech care, addressing not just repairs but also insurance and installation services. The company's goal is to eliminate the fears and frustrations associated with technology, ensuring that their 300 million customers can fully enjoy and utilize their devices.

Simplify Jobs

Simplify's Take

What believers are saying

  • Tim Stadthaus as CEO focuses on market expansion and sales strategies.
  • Tech Lifestyle Report reveals opportunity in tech support services for non-tech-savvy consumers.
  • Partnerships with telecoms like Altice and Cricket expand service offerings.

What critics are saying

  • 'Breakup Planes' campaign may be perceived as insensitive, affecting brand reputation.
  • Dependency on Altice partnership could risk revenue if partnership dissolves.
  • Increased competition in device trade-in programs may lead to pricing pressures.

What makes Asurion unique

  • Asurion's 'Breakup Planes' campaign showcases innovative marketing strategies.
  • Partnership with Altice offers comprehensive mobile protection, enhancing customer value.
  • Cricket Wireless trade-in program provides direct credits, a unique consumer benefit.

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Benefits

Health Insurance

401(k) Retirement Plan

Wellness Program

Company News

Android Authority
Apr 4th, 2025
Cricket finally adds one of its most-requested features - and it's better than the competition

Cricket Wireless now offers a trade-in program in partnership with Asurion, allowing customers to trade in old devices for direct credits on their service bills.

Coverage
Nov 30th, 2024
Viu By Hub Partners With Asurion

VIU by HUB <i class="fa fa-info-circle company-popover" data-content="h3VIU by HUB/h3. div. table

IMDb
Nov 13th, 2024
CAA Names John Storey Chief Financial Officer

The Century City-based talent representation giant has hired Asurion executive John Storey as its chief financial officer, the agency said on Wednesday.

PR Newswire
Aug 22nd, 2024
Tech Care Company Asurion Claims Credit For "Breakup Planes" Over Austin This Week

Who is LW? Austin's Sky-High Breakup Stunt Revealed as Tech Care Marketing CampaignAUSTIN, Texas, Aug. 22, 2024 /PRNewswire/ -- The Austin skyline featured a new addition this week. Every day around lunchtime, Austinites could spot a plane overhead pulling what appeared to be a different "breakup" message. From "We're over, LW" to "I needed more than u gave," the messages seemed to suggest a very public parting of the ways, leaving onlookers to wonder: who is LW and what could have prompted such a spectacle? Today, as the final banner flies, tech care company Asurion is claiming credit for the stunt. A plane pulls a banner behind the Capitol building in Austin, Texas. Asurion has revealed the identity of LW: limited warranties

PR Newswire
Aug 22nd, 2024
Tech Care Company Asurion Claims Credit For "Breakup Planes" Over Columbus This Week

Who is LW? Columbus' Sky-High Breakup Stunt Revealed as Tech Care Marketing CampaignCOLUMBUS, Ohio, Aug. 22, 2024 /PRNewswire/ -- The Columbus skyline featured a new addition this week. Every day around lunchtime, Columbusites could spot a plane overhead pulling what appeared to be a different "breakup" message. From "We're over, LW" to "I needed more than u gave," the messages seemed to suggest a very public parting of the ways, leaving onlookers to wonder: who is LW and what could have prompted such a spectacle? Today, as the final banner flies, tech care company Asurion is claiming credit for the stunt. A plane pulls a banner behind LeVeque Tower in downtown Columbus, Ohio. Asurion has revealed the identity of LW: limited warranties

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