Asurion provides protection plans and tech support for a wide range of consumer electronics and appliances. Customers buy protection plans, and when a device is lost, stolen, or damaged they file a claim; Asurion arranges repair or replacement, often within one business day, through a network of service partners. The company differentiates itself with large-scale partnerships with wireless carriers, retailers, and pay-TV providers, offering coverage across many devices and fast turnaround times along with added services like roadside assistance. Its goal is to provide affordable, reliable protection and support for consumer technology worldwide by leveraging its partner network to reach a vast customer base and quickly resolve device issues.
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Company Size
10,001+
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Debt Financing
Total Funding
$4.3B
Headquarters
Nashville, Tennessee
Founded
1994
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Asurion enhances invoice processing efficiency with Microsoft Copilot Studio. Asurion's finance team has transformed its invoice processing efficiency by embedding Microsoft Copilot Studio, elevating touchless processing rates to over 70%. This innovation not only resolves common exceptions but also paves the way for further automation within financial operations. Key facts. * Touchless invoice processing increased from <20% to >70%, enhancing operational efficiency significantly. * Embedding Microsoft Copilot Studio reveals a shift towards AI-driven automation in finance. * Exception-heavy scenarios highlighted vulnerabilities in Asurion's previous processing methods. * Improved automation likely boosts financial performance by reducing processing costs and errors. * Strategic reliance on AI indicates a broader trend towards tech integration in financial operations. Summary. Asurion's finance team faced challenges with touchless invoice processing due to high exception rates. By collaborating with Microsoft to integrate a Copilot Studio agent into their invoice capture process, they significantly improved efficiency. As a result, touchless processing increased from below 20% to over 70%. Background. Asurion is a technology solutions company that provides device protection and support services. Before the deployment of the Copilot Studio, their finance team struggled with a cumbersome invoice processing system that was heavily impacted by exceptions, leading to low automation rates. Challenge. The primary issue was the high number of exceptions in the invoice processing workflow, which hindered the adoption of touchless processing. This bottleneck resulted in inefficiencies and delays in handling invoices. Solution. To address the problem, Asurion's IT team worked with Microsoft to embed a Copilot Studio agent into the invoice capture process. This integration allowed the system to resolve common exceptions automatically before invoices were posted, streamlining the workflow. Results. The implementation of the Copilot Studio agent led to a substantial increase in touchless invoice processing, rising from below 20% to more than 70%. This improvement not only enhanced efficiency but also set a precedent for further automation within the finance department. Key insights. Automating exception handling in invoice processing can significantly enhance operational efficiency. Collaborating with technology partners can lead to effective solutions that address specific workflow challenges. Learn Engineering Customer testimonial. No direct quote is available from the source material. Discover more businesses Copilot Studio Key concepts. invoice automation touchless processing exception handling finance automation Copilot Studio integration efficiency improvement invoice capture process adoption challenges Definitions. * invoice automation - The use of technology to streamline and automate the processing of invoices. * touchless processing - A method of handling invoices with minimal human intervention, allowing for faster and more efficient processing. * exception handling - The process of managing and resolving issues that arise during invoice processing. * Copilot Studio - A Microsoft tool designed to assist in automating workflows and enhancing productivity through AI. * finance automation - The use of technology to automate financial processes, improving accuracy and efficiency. Use cases. * | Embedding AI agents in invoice capture processes * | Improving touchless invoice processing rates * | Resolving common exceptions before invoice posting * | Enhancing overall finance team efficiency * | Creating patterns for broader automation in finance Frequently asked questions. What challenges did Asurion face with invoice processing? Asurion's finance team struggled with exception-heavy scenarios that slowed the adoption of touchless invoice processing. This led to a significant drop in efficiency. How did Microsoft Copilot Studio help Asurion? Microsoft Copilot Studio was embedded into Asurion's invoice capture process, allowing the IT team to resolve common exceptions before invoices were posted. This integration significantly improved processing efficiency. What was the impact of the automation on touchless processing? The integration of Copilot Studio helped increase touchless processing from below 20% to over 70%. This marked a significant improvement in the efficiency of invoice handling. What are the benefits of touchless invoice processing? Touchless invoice processing reduces the need for manual intervention, leading to faster processing times and fewer errors. It also allows finance teams to focus on more strategic tasks. Can the improvements in invoice processing be applied to other areas of finance? Yes, the patterns created from improving touchless processing can be leveraged for broader finance automation initiatives, enhancing overall operational efficiency across the finance department.
Asurion names Baris Oran Chief Financial Officer. Oct 05, 2026, 12:00 ET Seasoned global finance leader brings more than 25 years of experience leading complex businesses through growth and transformation NASHVILLE, Tenn., Oct. 5, 2026 /PRNewswire/ - Asurion, a global leader in technology protection and support, today announced that Baris Oran has been named Chief Financial Officer, effective October 15, 2026. Oran will join Asurion's Executive Committee and report to Chief Executive Officer Guru Gowrappan. Oran brings more than 25 years of global finance and leadership experience across technology, logistics and manufacturing. He most recently served as CFO of Amrize and previously spent nearly five years as CFO of GXO Logistics, where he helped establish the Finance organization following its spin-off from XPO Logistics and supported the company's growth as an independent public company. Earlier, Oran served as CFO of Sabancı Group and Kordsa. He brings deep experience in capital allocation, M&A, capital markets and value creation. "Baris has a strong track record of leading Finance organizations through significant growth and transformation," said Guru Gowrappan, CEO of Asurion. "He brings the financial discipline you expect from a CFO, but also thinks like an operator - connecting strategy, investment and execution to create long-term value. I'm excited to have him on the team as we build on Asurion's strong foundation and invest behind our vision to become the trusted technology partner." "Asurion has a strong foundation, trusted partnerships and significant opportunity ahead," said Oran. "I'm excited to join the company and partner with Guru, the leadership team and the Finance organization to invest behind our biggest opportunities and drive sustainable long-term growth." Oran succeeds Andrea Magyera, who announced in June her decision to step down after 17 years with Asurion. Magyera will transition to Senior Advisor to support a smooth leadership transition and provide strategic guidance. "Andrea has played a significant role in shaping our strategy, executing key M&A and strategic initiatives, strengthening our capital structure and driving value creation across the business," Gowrappan said. "We are grateful for her leadership and contributions to Asurion as well as her commitment to ensuring a thoughtful and seamless transition." About Asurion Asurion is the leading global tech care company providing protection, repair, replacement, and 24/7 support for all the technology in consumers' lives. With thousands of experts ready to help whenever and wherever, Asurion proudly cares for millions of customers with thousands of different devices. Asurion provides world-class customer experiences that keep tech running, with seamless, intelligent care for nearly every connected device in the home, from phones to major appliances and everything in between. Asurion is ready to help however you need it - online, over the phone, in your neighborhood, or even at your doorstep. We are a partner to the largest enterprise brands, serving over 100 clients. For more information, visit asurion.com. SOURCE Asurion
Asurion Names Baris Oran Chief Financial Officer TMCnet News [October 05, 2026] | / | Asurion Names Baris Oran Chief Financial Officer Seasoned global finance leader brings more than 25 years of experience leading complex businesses through growth and transformation NASHVILLE, Tenn., Oct. 5, 2026 /PRNewswire/ - Asurion, a global leader in technology protection and support, today announced that Baris Oran has been named Chief Financial Officer, effective October 15, 2026. Oran will join Asurion's Executive Committee and report to Chief Executive Officer Guru Gowrappan. Oran brings more than 25 years of global finance and leadership experience across technology, logistics and manufacturing. He most recently served as CFO of Amrize and previously spent nearly five years as CFO of GXO Logistics, where he helped establish the Finance organization following its spin-off from XPO Logistics and supported the company's growth as an independent public company. Earlier, Oran served as CFO of Sabanci Group and Kordsa. He brings deep experience in capital allocation, M&A, capital markets and value creation. "Baris has a strong track record of leading Finance organizations through significant growth and transformation," said Guru Gowrappan, CEO of Asurion."He brings the financial discipline you expect from a CFO, but also thinks like an operator - connecting strategy, investment and execution to create long-term value. I'm excited to have him on the team as we build on Asurion's strong foundation and invest behind our vision to become the trusted technology partner." "Asurion has a strong foundation, trusted partnerships and significant opportunity ahead," said Oran. "I'm excited to join the company and partner with Guru, the leadership team and the Finance organization to invest behind our biggest opportunities and drive sustainable long-term growth." Oran succeeds Andrea Magyera, who announced in June her decision to step down after 17 years with Asurion. Magyera will transition to Senior Advisor to support a smooth leadership transition and provide strategic guidance. "Andrea has played a significant role in shaping our strategy, executing key M&A and strategic initiatives, strengthening our capital structure and driving value creation across the business," Gowrappan said. "We are grateful for her leadership and contributions to Asurion as well as her commitment to ensuring a thoughtful and seamless transition." About Asurion Asurion is the leading global tech care company providing protection, repair, replacement, and 24/7 support for all the technology in consumers' lives. With thousands of experts ready to help whenever and wherever, Asurion proudly cares for millions of customers with thousands of different devices. Asurion provides world-class customer experiences that keep tech running, with seamless, intelligent care for nearly every connected device in the home, from phones to major appliances and everything in between. Asurion is ready to help however you need it - online, over the phone, in your neighborhood, or even at your doorstep. Fog Computing World is a partner to the largest enterprise brands, serving over 100 clients. For more information, visit asurion.com. View original content to download multimedia:https://www.prnewswire.com/news-releases/asurion-names-baris-oran-chief-financial-officer-302898420.html SOURCE Asurion [ Back To TMCnet.com's Homepage] |
Asurion has partnered with HP to launch HP Care Complete, a subscription-based protection and support service for PCs and connected devices now available to US customers. The service offers three flexible plans: coverage for one HP PC with accessories; one HP PC plus two additional PCs from any manufacturer; or all eligible PCs and connected devices in the home regardless of brand or age. Each subscription includes protection against device failures, wear and tear, and accidental damage, plus 24/7 tech support and no-cost in-store services at nearly 700 uBreakiFix by Asurion locations. The collaboration extends Asurion's capabilities into the consumer PC market and represents a shift from traditional manufacturer warranties to ongoing device lifecycle support.
Asurion appoints Kausik Rajgopal President, Chief Revenue Officer to accelerate growth. Jun 17, 2026, 09:00 ET Former PayPal and McKinsey executive to lead global revenue strategy, deepen strategic partnerships, and expand the company's reach into new verticals NASHVILLE, Tenn., June 17, 2026 /PRNewswire/ - Asurion, the global leader in technology care, support, and protection, today announced the appointment of Kausik Rajgopal as President, Chief Revenue Officer, effective June 22, 2026. Rajgopal will report directly to Chief Executive Officer Guru Gowrappan and oversee Asurion's global revenue organization, leading the company's client and partner growth strategy. The appointment comes as Asurion continues to expand its capabilities across technology care, connected devices, and the broader technology ecosystem within the modern home. In this role, Rajgopal will focus on deepening engagement with Asurion's existing mobile and retail partners while expanding the company's presence with new partners and in adjacent verticals. "Kausik joins Asurion at a pivotal moment as we expand our reach across the connected technology ecosystem and deepen our relationships with partners around the world," said Guru Gowrappan, Chief Executive Officer of Asurion. "He brings a rare combination of commercial leadership and deep partnership expertise. His experience building and scaling high-growth businesses and creating value through complex partnerships will help advance Asurion's ambition to redefine tech care." Rajgopal brings more than 25 years of experience building businesses, forging strategic enterprise partnerships, and leading large-scale business transformation across the technology and financial services sectors. Most recently, he served as Executive Vice President of Strategy, Corporate Development & Partnerships at PayPal, where he led key partner relationships globally. Prior to PayPal, Rajgopal spent two decades at McKinsey & Company, where he led the firm's global Payments & Fintech Practice and partnered with clients on new product propositions, commercial growth, and IPO readiness. As Managing Partner for the Silicon Valley, West Coast, and U.S. offices, he deepened and extended enterprise relationships with Fortune 1000 clients to grow the firm. "Asurion has built an exceptional business with a unique position at the center of the technology ecosystem in the modern home," said Rajgopal. "The opportunity to help shape the next phase of growth, strengthen partnerships, and expand the value we deliver to customers and clients is incredibly exciting. I look forward to working with Guru and the Asurion team to build on this strong momentum." About Asurion Asurion is the leading global tech care company providing protection, repair, replacement, and 24/7 support for all the technology in consumers' lives. With thousands of experts ready to help whenever and wherever, Asurion proudly cares for millions of customers with thousands of different devices. Asurion provides world-class customer experiences that keep tech running. As the Chief Technology Officer of the home(TM), we deliver seamless, intelligent care for nearly every connected device in the home - from phones to major appliances and everything in between. Asurion is ready to help however you need it - online, over the phone, in your neighborhood, or even at your doorstep. We are a partner to the largest enterprise brands, serving over 100 clients. For more information, visit asurion.com. SOURCE Asurion
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Industries
Company Size
10,001+
Company Stage
Debt Financing
Total Funding
$4.3B
Headquarters
Nashville, Tennessee
Founded
1994
Find jobs on Simplify and start your career today