Atento unveils new AI solutions suite for in-house CX operations. CRM and Business Transformation Outsourcing (BTO) provider Atento has announced an expansion of its technology portfolio, specifically targeting organizations that choose to manage their customer experience (CX) operations internally. By providing these technologies to in-house teams, Atento aims to support organizations looking to improve efficiency and performance without outsourcing their entire customer service department. The initiative is designed to provide internal teams with the same level of technological sophistication typically found in large-scale outsourced environments. Pablo Sánchez, CMO at Atento, said: "Atento brings its expertise in BTO and democratizes access to advanced customer relationship management solutions for companies that keep their CX operations in-house." The expanded portfolio focuses on three core AI-driven pillars: * AI Agent Assist: This tool provides real-time support to human agents, offering "next best action" (NBA) and "next best offer" (NBO) suggestions. The goal is to reduce handling times and ensure brand consistency across interactions. * AI Advanced Insights: A data platform designed to transform operational data into actionable insights. The solution focuses on improving Net Promoter Scores (NPS) and employee retention by identifying friction points in the customer journey. * AI Agents: These tools automate multichannel interactions across voice, text, and multimedia. The technology is built to maintain personalization while managing high-volume workflows without human intervention. The offering combines CX consulting with automation, positioning Atento as a technology partner for companies that view customer relationships as a core internal asset. Sánchez added: "Thanks to streamlined processes, continuous investment in technology, and a people-centric approach, Atento is leading the evolution of customer experience operations and business transformation, influencing companies that view the customer relationship as fundamental and do not intend to outsource it," As enterprises become more protective of their first-party data and brand voice, some are pulling operations back in-house but find themselves lagging behind the AI capabilities of major outsourcers. By unbundling its technology from its headcount, Atento is tapping into a growing market of hybrid CX models. This move puts pressure on pure-play CX software vendors by offering tools that have been battle-tested in massive, real-world operational environments.

Atento appoints Cinthia Ambrogi as new global Chief Legal Officer. * With over 25 years of international legal experience, Cinthia Ambrogi joins Atento to strengthen the company's corporate governance and support its sustainable growth strategy. Miami, May 21, 2026 - Atento Luxco 1 ("Atento" or the "Company"), one of the world's leading providers of customer experience management and business transformation outsourcing (CXM/BTO) services, has announced the appointment of Cinthia Ambrogi as its new Chief Legal Officer (CLO). Cinthia will report directly to Dimitrius Oliveira, CEO of Atento, and her appointment is effective immediately. Cinthia brings more than 25 years of legal experience, including nearly two decades advising Boards of Directors and executive leadership teams at multinational and publicly traded companies. Throughout her career, she has held senior legal positions at leading organizations such as Alstom, Braxis, Elektro, and Sanofi. She has worked extensively across Latin America, the United States, Europe, and the Middle East, building a strong track record in M&A, capital markets, corporate governance, and litigation/arbitration. She holds a Law degree with a Bachelor of Legal and Social Sciences from UNITAU-São Paulo, an Executive MBA with modules at Cambridge and Lyon through FIA/USP, and a Corporate Governance and Board certification ABP-W from Saint Paul. She is also currently pursuing a Master's in Law and Entrepreneurship at FGV-São Paulo. "Cinthia's arrival reinforces our legal and governance capabilities at a strategic moment for Atento," said Dimitrius Oliveira, CEO of Atento. "Her extensive international experience and proven leadership will be invaluable as we continue to focus on sustainable growth, compliance, and creating long-term value for our clients, investors, and employees. We are confident that her strategic vision will strengthen our path forward." "I am excited to join Atento, a company with a strong global presence and a clear commitment to innovation in the CX sector," said Cinthia Ambrogi, CLO of Atento. "This is a pivotal time for the industry, and I look forward to contributing my experience to support the company's strategic objectives, ensuring robust governance and a legal framework that drives business growth and transformation." Atento would also like to take this opportunity to thank Isabel Lopez Neira de la Torre for her valuable contributions and dedication during her time with the company and wishes her the best in her future endeavors. With this new appointment, Atento reaffirms its commitment to corporate governance excellence and its strategy to strengthen its position as a global leader in Business Transformation Outsourcing (BTO). About Atento Atento is the largest provider of customer experience management and business transformation outsourcing services ("CXM BTO") in Latin America and one of the leading providers worldwide. Atento is also one of the leading providers of nearshoring CXM BTO services for companies operating in the United States. Since 1999, the Company has developed its business model across 17 countries, employing more than 90,000 people. Serving more than 400 clients, Atento offers a wide range of CRM BTO services across multiple channels. The majority of Atento's clients are leading multinational companies in the telecommunications, banking and financial services, healthcare, retail and public administration sectors. In recent years, the Company has been recognized for its excellence by several global industry analysts, including Everest, Gartner, Frost & Sullivan and ISG. Great Place to Work(R) has consistently ranked Atento SA among the 25 Best Workplaces worldwide. Atento has also been recognized as the first company in the sector globally to achieve the ISO 56002 Innovation Management Certification, which it has maintained for four consecutive years. For more information, please visit www.atento.com.

Atento, a global customer experience management provider, has signed a multi-year, multimillion dollar partnership with Cresta, a unified customer experience AI platform. The agreement integrates Cresta's AI technology into Atento's Atent.AI offering to deliver hybrid human-AI solutions across the United States and Latin America. The partnership combines AI agents, AI-augmented human agents and conversation intelligence to automate routine interactions whilst providing real-time assistance. Atento will provide strategy, design and management services for deploying Cresta's platform, leveraging its expertise in AI-led professional services. Cresta's unified platform helps enterprises operationalise AI across complex customer experience environments. The collaboration aims to move businesses beyond fragmented AI deployments towards fully integrated solutions that align strategy, technology and operations.