Athena Club

Athena Club

Subscription-based direct-to-consumer women’s personal care

Overview

Athena Club sells women's self-care products directly to consumers through a subscription service. Its lineup includes razors, body care, and wellness supplements, all marketed as clean, high-quality ingredients with thoughtful design. The subscription model delivers products straight to customers’ doors, providing a convenient, regular supply of essentials. Compared with competitors, Athena Club emphasizes a female-focused self-care range, clean ingredient standards, and a strong direct-to-consumer approach that builds loyalty through recurring shipments. The company aims to grow its customer base and revenue by expanding its subscription ecosystem and product offerings, as evidenced by its Series B funding and growth trajectory.

About Athena Club

Simplify's Rating
Why Athena Club is rated
B
Rated B on Competitive Edge
Rated A on Growth Potential
Rated C on Differentiation

Industries

Consumer Goods

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$55.5M

Headquarters

New York City, New York

Founded

2017

Get referred to Athena Club

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Athena Club doubled its Manhattan headquarters to 11,857 square feet in April 2026.
  • The company reportedly hit triple-digit growth in 2025 and targets over $100 million in 2026 sales.
  • Target and Walmart distribution, plus Juicy Couture and Barbie launches, expand household awareness fast.

What critics are saying

  • Mass retail erodes Athena Club's DTC margin advantage and pressures pricing by 2026.
  • Competitors like Flamingo and Billie fight the same shaving aisle with heavier budgets.
  • If retail sell-through stalls, 140 Broadway's expansion becomes stranded overhead and growth capital drain.

What makes Athena Club unique

  • Athena Club sells subscription personal care, then scaled into Target and Walmart nationwide.
  • Its product line spans razors, body care, supplements, and accessories under one brand.
  • Co-founders Maria and Charles Desmarais built a premium, women-focused CPG brand with broad retail reach.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$55.5M

Above

Industry Average

Funded Over

4 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Health Savings Account/Flexible Spending Account

Commuter Benefits

Company Social Events

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

0%
CommercialSearch
Apr 29th, 2026
Union Investment lands NYC lease.

Union Investment lands NYC lease. A personal-care brand is relocating its Manhattan headquarters. Personal-care brand Athena Club has leased 11,857 square feet of office space on the 44th floor of 140 Broadway in downtown Manhattan. CBRE represented Athena Club in the transaction. The company is relocating its headquarters from 915 Broadway. Owner Union Investment Real Estate recently completed a major capital improvement program at 140 Broadway, featuring a reimagined lobby and new tenant amenity center offering food and beverage venues and conferencing, lounge and multipurpose spaces. The building also has ready access to the Fulton Street transit hub. Athena Club has leased a pre-built spec suite, which gave the company a low-capex solution for its new headquarters. The 1.2 million-square-foot Class A building was completed in 1967 and currently has a vacancy of 2.9 percent, according to Yardi Matrix. A CBRE team of Alex Leopold and Connor DeSimone negotiated on behalf of Athena Club. Newmark represented Union Investment Real Estate GmbH, based in Hamburg, Germany. As of press time, CBRE had not responded to Commercial Property Executive's request for additional information. Athena Club's body care and grooming products, such as body mists, lotions, body washes, deodorants and razors, are sold at Target and Walmart locations nationwide. The company reportedly delivered triple-digit growth in 2025 and is projecting more than $100 million in sales for 2026. In a prepared statement, Athena Club's co-founders & co-CEOs, Charles Desmarais and Maria Desmarais, emphasized the value of a top-tier headquarters space for retaining the kind of team that can support the brand's growth. Broadway still exerts a certain pull. As 2026 began, the Manhattan office market hit a level of first-quarter office leasing not seen since 2011, according to a recent report from CBRE. That activity total was almost exactly 7 million square feet, compared with a five-year quarterly average of 6.1 million. Borough-wide vacancy fell to 12.4 percent. In the downtown submarket, year-to-date office leasing was 910,000 square feet, yielding a vacancy of 16.4 percent and reflecting a modest amount of net negative absorption, about 50,000 square feet. Just days ago, flex office provider Convene Hospitality Group announced the opening of its 16th New York location, at Empire State Realty Trust's 555 Broadway, in SoHo. The meeting and event space encompasses 32,000 square feet across the building's entire second floor.

Daily Mail
Oct 10th, 2024
This news is JUICY! Shave in style with this exclusive Juicy Couture x Athena Club collection that is something out of our wildest Y2K dreams

Iconic designer brand Juicy Couture has teamed up with the viral personal care movement Athena Club to bring shoppers a one-of-a-kind experience.

Bustle
Aug 4th, 2024
This Buzzy Self-Care Brand Just Released The Cutest Mini Razor For Your Next Vacation

Athena Club just launched its Mini Razor, giving you the exact same super-smooth shave as its full-size razor, but with a design that's half the length.

Indiana Gazette
Apr 26th, 2024
Marion Center: ATHENA club leads awareness campaign

ATHENA partnered with Alice Paul House in the fall of 2023 to help bring awareness of Teen Dating Violence Awareness Month in February.

U.S. Securities and Exchange Commission
Jan 11th, 2024
SEC FORM D

The Securities and Exchange Commission has not necessarily reviewed the information in this filing and has not determined if it is accurate and complete.The reader should not assume that the information is accurate and complete.

Recently Posted Jobs

Sign up to get curated job recommendations

Athena Club is Hiring for 6 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →