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Overview
Athletes First is a full-service sports talent agency that represents NFL players, NFL coaches and executives, college football and basketball coaches, and other sports-related clients such as broadcasters and media personalities. It handles contract negotiations, marketing and commercial endorsements, and other client services. How it works: A team of agents coordinates with teams, leagues, sponsors, and media outlets to negotiate contracts, secure endorsements, and manage each client’s business affairs, providing end-to-end representation across sports and media roles. How it’s different: The agency covers professional and collegiate coaches, executives, and media personalities, not just players, offering comprehensive services beyond contract talks and tailoring opportunities across multiple sports and platforms. Goal: To maximize each client’s earnings, exposure, and career opportunities through strategic contracts, endorsements, and brand partnerships.
About Athletes First
Industries
Consulting
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Laguna Hills, California
Founded
2001
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Simplify's Take
What believers are saying
- Securing multi-year Sinclair and AMP Sports deals expands media presence significantly.
- Adding Tory Dandy as equity partner boosts football representation expertise effectively.
- Partnering with MLB Players expands content monetization opportunities across sports.
What critics are saying
- Agency 2.0 models may displace 20-30% traditional per-client revenue in 12-18 months.
- VC rivals offering better ownership stakes threaten 35-50% roster loss in 6-12 months.
- New equity certification rules force 30% agent pool shrinkage within 3-6 months.
What makes Athletes First unique
- Athletes First represents 450 NFL players, coaches, and broadcasters comprehensively.
- The agency secured venture capital majority stakes from MASTRY Ventures and General Catalyst.
- Athletes First launched exclusive partnerships like X Amplify for original NFL Draft content.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
Phone/Internet Stipend
Paid Vacation
Growth & Insights and Company News
6 month growth
↑ 33%1 year growth
↑ 33%2 year growth
↑ 33%MASTRY Ventures and General Catalyst, each a venture capital firm, have jointly acquired a majority interest in Southern California-based sports agency Athletes First. Brian Murphy will remain the CE
Athletes First is Hiring for 7 Jobs on Simplify!
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About Athletes First
Industries
Consulting
Entertainment
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Laguna Hills, California
Founded
2001
Athletes First is Hiring for 7 Jobs on Simplify!
Find jobs on Simplify and start your career today