5W, an AI communications firm, has released its Non-Alcoholic Drinks AI Visibility Index 2026, ranking 25 brands by estimated AI citation share across major platforms including ChatGPT, Claude, and Gemini. Athletic Brewing leads with an estimated 14% AI citation share, backed by its roughly 52% share of the US non-alcoholic craft beer segment. Heineken 0.0 ranks second at approximately 11%. The research reveals the category fragments by sub-type. Spirits queries route to Seedlip or Lyre's, aperitifs to Ghia or De Soi, and wine to Leitz, with minimal overlap between sub-segment leaders. The global non-alcoholic beer market is estimated at $24 billion in 2025. Searches for non-alcoholic drinks rose approximately threefold in January 2025 versus January 2024.

Athletic Brewing Company named Official After-Party Sponsor of Boulderthon 2026. June 12, 2026. Every finisher will receive a non-alcoholic beer from Athletic Brewing at the finish line celebration. BOULDER, Colo. (June 12, 2026) /ENDURANCE SPORTSWIRE/ - Boulderthon presented by lululemon, one of America's fastest-growing marathons and a three-time USA Today Top 10 Marathon in the United States, has named Athletic Brewing Company as the Official After-Party Sponsor of the 2026 Boulderthon race weekend. As part of the sponsorship, every Boulderthon participant will receive a complimentary can of Athletic Brewing's award-winning non-alcoholic beer following their race, creating a unique finish line celebration centered around community and mindfulness. The sponsorship brings together two brands deeply rooted in endurance, adventure and active lifestyles. Launched commercially in 2018, Athletic Brewing has emerged as the number one non-alcoholic beer brand in America by redefining what NA beer can be - pioneering a proprietary method that re-engineered nearly every step of the brewing process through hundreds of small-batch trials. This innovative approach has made Athletic the most highly awarded non-alcoholic brewer of the past decade, with nearly 200 prestigious taste awards. "Over the past several years, we've heard more and more from our participants that they want high-quality non-alcoholic options as part of the race weekend experience," said Alexa Squillaro, event director of Boulderthon. "Athletic is the perfect partner because they embody the same spirit of adventure, balance and community. We're excited to celebrate every finisher with something that is authentic to both the Boulder lifestyle and the evolving running community - and that is great-tasting!" Participants across all Boulderthon events, which include the marathon, half marathon, 10K presented by Cheribundi and Heart to Heart 5K by Boulder Community Health, will be able to enjoy Athletic Brewing's award-winning brews inside the official post-race festival and finish line celebration. "We're thrilled to team up with Boulderthon and support an event that has become such an important part of the running community," said Rosalie Kennedy, Athletic Brewing Company Senior Marketing Director. "At Athletic, we believe celebration and mindfulness go hand-in-hand, and we can't wait to help runners toast their accomplishments after crossing the finish line." Boulderthon has quickly emerged as one of the premier destination races in the country, attracting runners from all 50 states with its fast course, iconic Flatirons backdrop and high-energy race weekend experience. The 2026 Boulderthon will take place Sept. 26. Registration and additional information is available at www.boulderthon.org. ABOUT BOULDERTHON PRESENTED BY LULULEMON Boulderthon presented by lululemon is a 501(c)(3) community nonprofit founded in 2021 by Phil Dumontet to bring a world-class marathon to Boulder. In only its fifth year, the event generated an estimated economic impact of $22.8 million locally and regionally. The race has grown from 1,600 participants to more than 15,000 participants, making it one of the fastest-growing races in the U.S. The event was recently recognized by USA Today as one of the Top 10 races in the U.S. Outside of race weekend, the organization leads ongoing volunteer and environmental adoption efforts, hosts free year-round community events, and has a program to promote accessibility to racing through no-cost bibs. The race offers a full marathon, half marathon, 10K, 5K and Kids Run. The marathon is a Boston Marathon Qualifier and a USATF Sanctioned Event, measured by a Level A USATF Course Measurer. For more information, visit www.boulderthon.org. ABOUT ATHLETIC BREWING COMPANY Athletic Brewing Company is America's largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting full-flavored NA brews that can be enjoyed anytime and anywhere. Launched commercially in 2018, Athletic is the number one non-alcoholic beer brand in America[1] and a top 15 U.S. brewing company[2]. Its award-winning brews are available nationwide at over 75,000 retail locations. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation(TM). Learn more and shop at www.athleticbrewing.com. Follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X and YouTube to stay up-to-date on all things Athletic. [1] NielsenIQ, Total US xAOC + Liquor Open State + Conv, Latest 52 Wks ending 4/18/26 [2] Brewers Association: 2025 Annual Craft Brewing Industry Production Report Company info. Boulderthon Contact info. Follow us on. Editor's picks. April 21, 2026. March 24, 2026. March 16, 2026. January 12, 2026.

Athletic Brewing Company and renowned chefs bring back Aftershift in support of Mental Health Awareness Month. PR Newswire Yesterday at 12:00pm PDT Fan-favorite collaboration brew returns with expanded distribution in chefs' home markets MILFORD, Conn. and SAN DIEGO, May 4, 2026 /PRNewswire/ - Athletic Brewing Company, America's largest dedicated non-alcoholic brewer, today announced the return of Aftershift, its limited-edition collaboration brew in support of Mental Health Awareness Month. Crafted alongside five celebrated culinary leaders, Aftershift reunites Athletic with chefs Chris Cosentino, Chris Shepherd, David Chang, Ashley Christensen, and Sarah Grueneberg. First introduced in 2025 as an online exclusive, the limited-time zesty session returns this year with expanded distribution in each of the chefs' markets, and a continued mission to spotlight mental health in the food and beverage industry. "Aftershift really hit the mark last year - not just for its flavor, but for what it represents," said John Walker, Co-Founder and COO of Athletic Brewing. "We're proud to bring it back with this incredible group of chefs and continue supporting hospitality workers nationwide." Pouring a pale golden hue with bright notes of lime leaf and yuzu, Aftershift is a light-bodied, highly drinkable brew with a clean, crisp finish and a subtle balance of tartness and bitterness. Celebrating the resilience of the food service industry, it reflects the rhythm and realities of life in the kitchen - fast-paced, high-pressure, and the importance of unwinding after service. Made for those who want to enjoy a drink without the buzz, Aftershift was designed as a post-shift reward, offering a versatile profile that pairs effortlessly across the menu - from salty snacks and tapas to raw oysters and wood-fired pizza. For the second consecutive year, in honor of Mental Health Awareness Month, $50,000 of Aftershift's profits will go to the Southern Smoke Foundation, a nonprofit founded by Chef Chris Shepherd that offers emergency relief funding and no-cost mental health services to food and beverage workers nationwide. "The Southern Smoke Foundation is proud to once again join forces with Athletic and this group of amazing chefs," said Shepherd. "The need for mental health support in our industry hasn't changed, and neither has our commitment to showing up. Together, we can continue delivering vital resources to those who need them most." Created in collaboration with chefs who understand firsthand the demands of hospitality, Aftershift stands as both a celebration of the restaurant industry and a commitment to the well-being of those who power it. Every can helps strengthen and support an industry that brings joy to millions every day. Aftershift is now available for purchase on www.athleticbrewing.com, and will be sold at select on- and off-premise retailers in Chicago, Houston, Los Angeles, New York City, Raleigh, North Carolina, and San Francisco while supplies last. Launched commercially in 2018, Athletic pioneered a proprietary method for making non-alcoholic beer, re-engineering nearly every step of the brewing process through hundreds of small-batch trials. This innovative approach has made Athletic the most highly awarded non-alcoholic brewer of the past decade, with over 190 prestigious taste awards. Brew Details: * Style: Zesty Session * Ingredients: Water, Malted Barley, Hops, Lime Leaf, Yuzu, Wheat, Yeast * Nutritional Information: Each 12-oz can of Aftershift is less than 0.5% ABV and contains 60 calories, 12g of carbs, 0g of protein, and 0g of fat. * Flavor Notes: Crisp, light-bodied brew with notes of lime leaf and yuzu * Availability: Limited release on athleticbrewing.com, and at select retailers while supplies last For press inquiries, please contact: Chris Furnari | [email protected] Jack Taylor PR | [email protected] Additional Assets: Brand images can be downloaded HERE. About Athletic Brewing Company Athletic Brewing Company is America's largest dedicated non-alcoholic brewer. Athletic is revolutionizing how modern adults drink by crafting full-flavored NA brews that can be enjoyed anytime and anywhere. Launched commercially in 2018, Athletic is the number one non-alcoholic beer brand in America[1] and a top 15 U.S. brewing company[2]. Its award-winning brews are available nationwide at over 75,000 retail locations. Athletic operates custom breweries in Connecticut and California and donates up to $2 million annually to protecting and restoring outdoor spaces across the globe via its Two For The Trails program. Athletic is proudly a Certified B Corporation(TM). Learn more and shop at www.athleticbrewing.com. Follow Athletic Brewing on Facebook, Instagram, LinkedIn, TikTok, X, and YouTube to stay up-to-date on all things Athletic. [1] NielsenIQ, Total US xAOC + Liquor Open State + Conv, Latest 52 Wks ending 3/21/26 [2] Brewers Association: 2025 Annual Craft Brewing Industry Production Report About Southern Smoke Foundation Founded in 2015 by Chef Chris Shepherd and Executive Director Lindsey Brown, Southern Smoke Foundation provides access to no-cost mental health services through its program, Behind You, and emergency relief funding to food and beverage (F+B) workers nationwide. This includes restaurant, bar, and cafe workers; farmers and ranchers; winemakers, distillers, and brewers; and anyone in the industry faced with financial hardship because of a medical emergency, accident, or other unforeseen incident. Since 2017, SSF has provided more than $16.2M in emergency relief funds to F&B workers facing crises, and since 2020, has provided access to more than 11,000 no-cost counseling sessions to F+B workers across 12 states and Washington, D.C. In 2026, the organization was honored with an Impact Award by the prestigious James Beard Foundation, recognizing SSF's critical efforts to support the hospitality industry nationwide. To support Southern Smoke Foundation or to apply for assistance, visit southernsmoke.org. SOURCE Athletic Brewing Company This is a paid placement. For further inquiries, please contact PR Newswire directly.