Atlas Van Lines moves to protect its brand in trademark infringement lawsuit.

EVANSVILLE, Ind.--(BUSINESS WIRE)--As May marks National Moving Month, Atlas® Van Lines, AAA® and American Trucking Associations (ATA)® are educating consumers about the evolving professional moving process and the technology tools available to ensure a safe and successful move. May kicks off one of the busiest moving seasons of the year, and it is more important than ever for customers to have the tools they need to identify reputable, professional movers and make their move as seamless as possible.“In our 75 years of business, Atlas has accumulated countless moving miles and adapted to meet the modern needs of its customers to ensure millions of safe and successful relocations worldwide,” said Ryan McConnell, President and COO, Atlas Van Lines. “Today’s consumers seek instant updates, timely deliveries, and utmost transparency from professional moving companies, which is why Atlas continues to invest in the partnerships, technology and tools to exceed customer expectations.”Today, all Atlas Agents follow the ATA Moving & Storage Conference ProMover certification program, which is designed to fight imposters, known within the industry as “rogue operators.” To qualify as a ProMover, companies must pass a rigorous review of professional business standards, including verification of operations and complaint history, and observe all Federal Motor Carrier Safety Administration and Surface Transportation Board consumer regulations. For over 15 years, Atlas has also partnered nationally with AAA for its 58 million members to offer additional transparency, reliability and peace of mind during moves. To ensure new and better ways to serve, Atlas also recognizes the need to accelerate digital innovations that improve and simplify the customer experience at every step of their move, such as:Atlas® Customer Portal: This is an application customers can use to manage their full-service move online with Atlas from home or on the go. Whether a customer needs to change their profile, learn more about the professional van operator who will be moving their belongings, track an order, access moving documents, or file a claim, the Atlas Customer Portal can help customers do this and more in one central location.This is an application customers can use to manage their full-service move online with Atlas from home or on the go

Yembo says its new collaboration with Atlas Van Lines will let customers use AI to boost speed and accuracy.