Overview

ATTN creates digital media content focused on social issues and current events. It produces original series and short-form videos that are distributed across social media, streaming services, and its own website. The product works by conceiving, producing, and distributing content in collaboration with celebrities and brands, then monetizing through partnerships, sponsorships, and advertising to reach a young, socially conscious audience. The company differentiates itself by targeting Millennials and Gen Z with topics like sustainability, mental health, and social justice, and by partnering with well-known personalities and brands to create resonant series across multiple platforms. Its goal is to inform and engage viewers on important societal issues while building an appealing space for advertisers to reach an engaged, values-driven audience.