Health-E Commerce(R) announces telehealth collaboration with Audien Hearing to expand access to FSA- and hsa-eligible hearing aids available on FSA Store(R) and HSA Store(R). Jun 29, 2026, 10:35 ET With an estimated 30 million people who need hearing support, this collaboration makes affordable, over-the-counter hearing aids easily accessible with tax-free funds DALLAS, June 29, 2026 /PRNewswire/ - Health-E Commerce(R), parent brand to FSA Store(R) and HSA Store(R), the first and leading online stores dedicated to selling only products and telehealth services that are eligible with flexible spending account (FSA) and health savings account (HSA) funds, announced today a new collaboration with Audien Hearing to make FSA- and HSA-eligible over-the-counter hearing aids available and more affordable to purchase on FSA Store(R) and HSA Store(R). "As our population ages, hearing loss is expected to influence the quality of life for nearly 30 million people. Our commitment to making telehealth services more readily available and accessible will address the common barriers to support for people with hearing loss, including cost, lack of comfort, and the inconvenience of getting fitted for hearing aids," said Keri Kaiser, chief revenue officer for Health-E Commerce(R). "Our team is proud to collaborate with Audien Hearing to remove these barriers and help make proven telehealth support for hearing health more accessible." Audien Hearing is a leading provider of affordable over-the-counter hearing aids designed for individuals experiencing mild to moderate hearing loss. The company focuses on making hearing support more accessible through discreet, easy-to-use, FDA-regulated hearing devices that are available directly to consumers nationwide. "Access to hearing support shouldn't be limited by affordability, convenience, or access to the most advanced technology," said Ishan Patel, co-founder, Audien Hearing. "Our collaboration with Health-E Commerce(R) is a reflection of our dedication to meeting the needs of individuals with hearing loss because it delivers advanced technology to their doorstep, while allowing them to improve their health and save money with their tax-free healthcare funds." To learn more about Audien Hearing and to explore affordable FSA- and HSA-eligible hearing aid technology designed for everyday life, visit FSAstore.com(R) or HSA store.com(R). About Health-E Commerce(R) Health-E Commerce(R) is the parent brand to FSA Store(R) and HSA Store(R), online stores that serve the 70+ million consumers enrolled in pre-tax health and wellness accounts. The company also created Caring Mill(R), a popular private-label line of health products through which a portion of every purchase is donated to the Children's Health Fund. Since 2010, the Health-E Commerce(R) brands have led the direct-to-consumer e-commerce market for exclusively pre-tax health and wellness benefits. Health-E Commerce(R) plays an essential role in expanding product eligibility for important new categories within the list of eligible medical expenses. About Audien Hearing: Audien was founded by three grandsons determined to make hearing care more accessible after watching their grandparents struggle with traditional options. What began as a $500 investment in an Arizona garage grew into a company that has helped more than one million people hear better and reconnect with the moments that matter most. By challenging the high costs and complexity of traditional hearing care, Audien has made quality hearing solutions more affordable and accessible through direct-to-consumer innovation and personalized support from in-house hearing specialists. Today, Audien is leading a new approach to hearing wellness, recognizing that better hearing supports stronger relationships, cognitive health, and the confidence to live fully at any age. SOURCE Health-E Commerce

Audien launches $59 Audien Shields hearing protection device. Audien Shields are designed for concerts, sports, work, travel, and other loud environments, offering three protection settings and up to 45 dB of sound reduction. Published on Jun 25, 2026 Audien Shields. Audien Hearing has launched Audien Shields, a new hearing protection product designed to reduce loud sound exposure while preserving more natural sound quality than traditional foam earplugs, according to the company's press release. Scottsdale, Arizona-based Audien Hearing, best known for its over-the-counter Atom X and Atom Pro 2, said Shields were developed with input from audiologists and are intended for people who regularly spend time in loud environments, such as concerts, sporting events, job sites, racing events, travel settings, and other noisy everyday situations. According to Audien, Shields provide up to 45 dB of sound reduction and include a simple dial with three adjustable protection modes. The company says the goal is to reduce potentially harmful sound levels while maintaining speech clarity, music quality, and environmental awareness. Noise exposure remains a major public health concern. Prolonged exposure to sounds at or above about 85 dB can contribute to noise-induced hearing loss, and louder environments can become hazardous much more quickly. Concerts, stadiums, industrial settings, motorcycles, power tools, and other high-noise environments can all exceed safe listening levels depending on intensity and duration. Unlike conventional disposable earplugs, which can significantly muffle sound, Audien is positioning Shields as a more lifestyle-oriented form of hearing protection for people who want to remain engaged with their surroundings. The company says the device is designed to preserve a more natural sound experience while lowering volume across several use cases. Audien CEO Laurie Ann Goldman said the launch reflects the company's broader move beyond hearing aids into preventive hearing care. Hearing Tracker, Inc. create high-quality hearing solutions that are accessible to more Americans than ever before. Hearing Tracker, Inc. would be delighted if you never needed them. That's why Hearing Tracker, Inc. is launching Audien Shields. The hearing you protect today is the hearing you keep for tomorrow. Laurie Ann Goldman, Audien Hearing CEO Dr. Rachel Trinker, Head of Audiology at Audien Hearing, said the product was designed to address a common barrier to consistent hearing protection use: the perception that earplugs make music, conversation, or the surrounding environment sound dull or disconnected. "Real protection used to mean giving something up - sound, clarity, the feeling of being in the room," Trinker said. "We engineered Shields so people keep all of it." Audien Shields feature one dial with three adjustable protection modes. Key features of Audien Shields reportedly include: * Up to 45 dB of sound reduction * One dial with three adjustable protection modes * Natural sound preservation at each level * Comfortable design for extended wear * Low-profile fit * No batteries or charging required * Use cases including concerts, work, travel, racing, sports, and daily loud environments The product has an MSRP of $59 and is available now through AudienHearing.com. Audien says Shields are also expected to become available through Amazon and TikTok Shop.