Audien Hearing expands reach through Costco.com launch. Costco.com debut brings Audien's O-T-C hearing aids and personalized support to millions of members nationwide. October 12, 2026. 2:18 PM SCOTTSDALE, Ariz. - Audien Hearing has launched its products on Costco.com, offering two exclusive over-the-counter hearing aid bundles that combine rechargeable devices, maintenance supplies and extended customer support. The move places Audien within North America's largest hearing aid retailer and represents a significant milestone in the company's effort to make hearing care more accessible and affordable. Available since Oct. 1, the Costco-exclusive Atom X and Ion IQ bundles allow members to purchase hearing aids online without a prescription while receiving ongoing guidance from hearing specialists throughout their hearing journey. "We started Audien asking why something as essential as hearing had to feel so out of reach," said Ishan Patel, CEO and co-founder of Audien Hearing. "We believe buying hearing aids should be as easy as buying reading glasses. Costco has already changed what people expect from hearing care by making quality and value available at scale. Bringing Audien to Costco.com builds on that with an accessible option members can order from home, backed by real people who support them at every step." The launch includes two Costco-exclusive packages: * Atom X Hearing Aid Bundle ($369 MSRP): Includes Atom X rechargeable hearing aids, a three-month supply of maintenance essentials and one year of AudienCare. * Ion IQ Hearing Aid Bundle ($649 MSRP): Includes Ion IQ rechargeable hearing aids, a three-month supply of maintenance essentials and three years of AudienCare. Both bundles come with access to AudienCare, the company's support program that connects customers with hearing specialists for assistance with setup, fit, maintenance and everyday use. The service also includes four one-on-one Sound Check video appointments annually, along with protection for device damage, theft or loss, subject to plan terms. Audien's rechargeable O-T-C hearing aids are designed for adults 18 and older with perceived mild-to-moderate hearing loss. The devices are available without a prescription and include personalized support, highlighted by a complimentary one-on-one Sound Check appointment with a hearing specialist. The Costco.com partnership is the latest step in Audien's retail expansion strategy. Earlier this year, the company rolled out its products in more than 1,000 Target stores and on Target.com, bringing its overall retail presence to more than 11,000 locations nationwide. Audien hearing aids are also available through Walmart, Walgreens and CVS. By launching initially with two exclusive online bundles, Audien aims to make hearing support more accessible to consumers seeking affordable, convenient solutions backed by personalized care. The company said the Costco relationship further advances its goal of making hearing care a routine and accessible part of everyday life.

Health-E Commerce(R) announces telehealth collaboration with Audien Hearing to expand access to FSA- and hsa-eligible hearing aids available on FSA Store(R) and HSA Store(R). Jun 29, 2026, 10:35 ET With an estimated 30 million people who need hearing support, this collaboration makes affordable, over-the-counter hearing aids easily accessible with tax-free funds DALLAS, June 29, 2026 /PRNewswire/ - Health-E Commerce(R), parent brand to FSA Store(R) and HSA Store(R), the first and leading online stores dedicated to selling only products and telehealth services that are eligible with flexible spending account (FSA) and health savings account (HSA) funds, announced today a new collaboration with Audien Hearing to make FSA- and HSA-eligible over-the-counter hearing aids available and more affordable to purchase on FSA Store(R) and HSA Store(R). "As our population ages, hearing loss is expected to influence the quality of life for nearly 30 million people. Our commitment to making telehealth services more readily available and accessible will address the common barriers to support for people with hearing loss, including cost, lack of comfort, and the inconvenience of getting fitted for hearing aids," said Keri Kaiser, chief revenue officer for Health-E Commerce(R). "Our team is proud to collaborate with Audien Hearing to remove these barriers and help make proven telehealth support for hearing health more accessible." Audien Hearing is a leading provider of affordable over-the-counter hearing aids designed for individuals experiencing mild to moderate hearing loss. The company focuses on making hearing support more accessible through discreet, easy-to-use, FDA-regulated hearing devices that are available directly to consumers nationwide. "Access to hearing support shouldn't be limited by affordability, convenience, or access to the most advanced technology," said Ishan Patel, co-founder, Audien Hearing. "Our collaboration with Health-E Commerce(R) is a reflection of our dedication to meeting the needs of individuals with hearing loss because it delivers advanced technology to their doorstep, while allowing them to improve their health and save money with their tax-free healthcare funds." To learn more about Audien Hearing and to explore affordable FSA- and HSA-eligible hearing aid technology designed for everyday life, visit FSAstore.com(R) or HSA store.com(R). About Health-E Commerce(R) Health-E Commerce(R) is the parent brand to FSA Store(R) and HSA Store(R), online stores that serve the 70+ million consumers enrolled in pre-tax health and wellness accounts. The company also created Caring Mill(R), a popular private-label line of health products through which a portion of every purchase is donated to the Children's Health Fund. Since 2010, the Health-E Commerce(R) brands have led the direct-to-consumer e-commerce market for exclusively pre-tax health and wellness benefits. Health-E Commerce(R) plays an essential role in expanding product eligibility for important new categories within the list of eligible medical expenses. About Audien Hearing: Audien was founded by three grandsons determined to make hearing care more accessible after watching their grandparents struggle with traditional options. What began as a $500 investment in an Arizona garage grew into a company that has helped more than one million people hear better and reconnect with the moments that matter most. By challenging the high costs and complexity of traditional hearing care, Audien has made quality hearing solutions more affordable and accessible through direct-to-consumer innovation and personalized support from in-house hearing specialists. Today, Audien is leading a new approach to hearing wellness, recognizing that better hearing supports stronger relationships, cognitive health, and the confidence to live fully at any age. SOURCE Health-E Commerce