AGoAugment applies artificial intelligence to the logistics industry to provide data-driven insights and tools for strategic decision-making. The company builds AI-powered solutions that can be added into existing logistics systems, helping clients optimize operations and improve efficiency. Its products work by analyzing logistics data, generating actionable insights, and supporting decision-making through integrated software that fits into current workflows. Compared to competitors, GoAugment emphasizes seamless integration with clients’ existing frameworks, a focus on practical data-driven optimization, and a team of engineers, designers, and customer champions to deliver and support the solutions through service subscriptions and partnerships. The company’s goal is to help logistics businesses run more efficiently, reduce costs, and make smarter operational choices through AI-powered technology.
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Industries
Company Size
51-200
Company Stage
Series A
Total Funding
$110M
Headquarters
San Francisco, California
Founded
2024
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Total Funding
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RedwoodConnect and Augment Partner to Bring Faster AI Integrations to More TMS and ERP Providers. Partnership gives Augment's AI platform faster and more seamless connectivity to leading TMS and ERP providers with minimal engineering lift. CHICAGO, Sept. 10, 2026 (GLOBE NEWSWIRE) - Redwood Logistics (Redwood), one of North America's leading modern fourth-party logistics (4PL) providers, today announced a strategic partnership with Augment, the AI operating platform for supply chain. The partnership enables Augment's customers to instantly integrate Augment's AI teammate, Augie, with their transportation management system (TMS) or enterprise resource planning system (ERP) via RedwoodConnect. As a result, Augment's customers can deploy Augie to handle manual work faster than ever before. Operators gain that time back to focus on the exception management and judgement calls that drive business growth. Through the partnership, Augment's customers can rapidly integrate to Redwood's robust library of pre-built connectors. The library includes Infios TM (formerly known as MercuryGate), Oracle Transportation Management, Manhattan, Blue Yonder, Mastery, and other common broker platforms such as Turvo, Tai, and Aljex. Redwood also maintains connectors into ERP and warehouse management (WMS) systems such as SAP, Oracle, and Infor, which extends the same integration path beyond freight to shippers and distributors. Redwood provides pre-built connectors, so integrations deploy at speed and require minimal engineering lift from Augment's customers. Once integrated, Augie can access real-time load, carrier, and shipment data and write updates back to customers' TMS or ERP automatically. "Redwood orchestrates world class supply chains and is excited about being able to expand this with new agentic solutions from Augment. Every AI platform entering our industry eventually runs into the same wall: connectivity," said John Rattay, CRO, Redwood. "The promise breaks down fast when you can't move clean data in and clean instructions out across the mix of TMS environments a shipper or 3PL is actually running. RedwoodConnect exists to remove that wall. Augment gets instant reach into the systems their customers already operate, and the logistics ecosystem gets AI that can actually close the loop on execution." RedwoodConnect is the only integration platform as a service (iPaaS) purpose-built for transportation. Its marketplace of connectors enables 360-degree connectivity across TMS, WMS, visibility, and brokerage systems. The platform combines a no-code architecture with Redwood's team of logistics experts operating across flexible resourcing and support models, giving technology partners a scalable path to enterprise-grade integration without the overhead of building and maintaining those connections in-house. ""Anyone can demo AI for supply chain. Getting things to work in production at scale is a different sport," said Harish Abbott, CEO at Augment. "In production Augie needs to remain in sync with the systems of record; TMS, WMS and ERPs. Our partnership with Redwood enables our customers to shorten time to value by delivering real-time, high quality integrations within supply chain core systems of record." RedwoodConnect is designed with privacy and security controls that isolate each customer's data throughout the integration process. Every customer tenant is independently firewalled from other customer tenants and from Redwood's internal environment, helping prevent unauthorized cross-tenant or internal access. RedwoodConnect is SOC 2 compliant, and customers retain full rights to their data, with all data transfers governed by rigorous security protocols. This gives Augment's customers a secure and scalable foundation for connecting AI to the systems that run their businesses; and putting that technology to work faster. About Redwood Logistics Redwood Logistics(R) is a leading logistics company and modern 4PL headquartered in Chicago. For more than two decades, Redwood has delivered innovative solutions for moving and managing freight while helping shippers build smarter and more adaptable supply chains. Redwood is a modern 4PL that unifies logistics execution, supply chain technology, and open-ecosystem integration to run, optimize, and continually improve complex supply chains. This model brings together deep multimodal execution expertise with advanced integration and orchestration capabilities to provide real-time visibility, reduce operating costs, and support more intelligent end-to-end operations. This approach is powered by RedwoodConnect(TM), a digital supply chain integration platform that links partners, technologies, and processes into a coordinated and flexible ecosystem. Through this strategy, Redwood enables customers to shape their own digital supply chain fingerprint and access the tools, insights, and experience required to manage dynamic logistics networks. About Augment Augment is the AI operating platform for supply chain. Its flagship product, Augie, is an industry-native AI teammate that works across phone, email, portals, and enterprise systems to automate complex operational workflows. Augie supports brokers, shippers, carriers, and distributors from quote to cash. Augment has raised $110M from Redpoint Ventures, 8VC, and Applico Capital and has over 110 engineers all based in North America. Learn more and explore career opportunities at www.goaugment.com. Media Contacts For Augment: Kylee Sibilia Manager, Brand and Communications at Augment [email protected]
Hirschbach Motor Lines AI Automation: pioneering the future of freight operations. Estimated reading time: 6 minutes Key takeaways. * Hirschbach Motor Lines is leading in AI automation in freight operations. * Utilizing the Hyperscience platform, they drastically reduced billing times. * Their AI agent, Augie, automates significant aspects of driver communication. * Future plans include enhanced automation capabilities beyond driver communication. * Hirschbach's proactive strategy focuses on results-driven implementation of technology. Table of contents. In the ever-evolving landscape of transportation and logistics, few companies are garnering as much attention as Hirschbach Motor Lines. This innovative firm is embracing AI automation, focusing on enhancing its overall efficiency in freight operations and improving driver communication. In this blog post, AutoTech Venture will explore how Hirschbach is harnessing cutting-edge technology to revolutionize its processes, reduce operational costs, and ultimately create a more efficient business model. The two fronts of automation. Hirschbach Motor Lines is pursuing AI automation on two significant fronts: freight operations/document processing and driver communication/track-and-trace workflows. By implementing advanced technologies in these areas, the company aims to streamline its operations and set a benchmark for others in the industry. Document automation with Hyperscience. In early 2024, Hirschbach announced the deployment of Hyperscience's Hypercell platform to overhaul its complex, document-heavy operations. This innovative move is designed to tackle one of the most time-consuming aspects of logistics - document processing. By automating these tasks, Hirschbach is already seeing impressive results. According to reports, the company reduced its "days to bill" from nine days to just three days, demonstrating a remarkable turnaround in their financial processing timeline (source). In addition to speeding up billing, Hirschbach's use of Hyperscience has also cut document turnaround time from up to four hours to just 10-15 minutes. This achievement showcases the efficiency gains made possible through AI automation. Furthermore, the introduction of document automation has also led to impressive accuracy rates. Hirschbach has reached a 98-99% document classification accuracy, significantly reducing errors and discrepancies (source). The efficiency gains extend beyond speed; Hirschbach now saves an impressive 288+ hours per week thanks to automated processes. One significant aspect of this reduction comes from signature detection, which has eliminated 47 hours of manual review per week. The implications of these savings are substantial, not only in terms of labor costs but also in freeing up human resources to tackle more complex and strategic tasks within the organization (source). AI driver communication with Augment. On the other side of the automation spectrum, Hirschbach has entered into a partnership with Augment to automate driver communication using an AI agent named Augie. This AI system is designed to manage outbound driver outreach effectively, focusing on crucial tasks such as handling driver information requests, notifying drivers about pickup arrivals, and updating them about delivery arrivals (source). The scope of Augie's capabilities is expansive, encompassing about 40% of Hirschbach's overall track-and-trace volume (excluding power-only freight). Currently, Augie is operating at scale, reaching drivers on more than 85% of Logistics Solutions loads. As a result of this system, Hirschbach is now automating over 300 pickup and delivery check-ins per week, streamlining communications and enhancing operational efficiency (source). Future plans for expansion. Looking towards the future, Hirschbach and Augment have ambitious plans to extend their automation efforts beyond just driver communication. Future expansions may include enhanced functions in customer support, full asset fleet coverage, appointment scheduling, and even a dedicated AI assistant to facilitate communications between drivers and their leaders. These progressive steps indicate a commitment to leveraging AI across multiple operational facets, demonstrating how Hirschbach is leading the charge in adopting advanced technologies in the logistics sector (source). A strategy guided by results. Hirschbach's approach to AI automation is not just about implementation; it's about a carefully crafted strategy that begins with a focused use case, validating the results it produces before scaling it across the business. Hirschbach's Chief Technology Officer, Ivan Ramirez, emphasizes this point as a responsible path forward in exploring the potential of AI technology (source). Embracing a broader technology ecosystem. These initiatives are a part of a broader AI-driven, API-first ecosystem approach that is becoming a hallmark of modern logistics companies. By integrating these advanced systems as part of their operations, Hirschbach is not only improving their workflow but also setting themselves apart from their competitors. To learn more about how AI technologies are used in a broader context, check out its post on AI Automation Tools with No Restrictions: Exploring Benefits, Risks, and Ethical Considerations. The future of autonomous trucking. Apart from software automation, Hirschbach is also eyeing the future of transportation with plans to explore autonomous trucking. The company has established a non-binding memorandum of understanding (MOU) with Aurora, a prominent player in the autonomous driving sector, with plans to integrate 500 Aurora Driver-equipped trucks into its fleet starting in 2027. While this initiative operates independently from internal AI automation, it underscores Hirschbach's commitment to embracing cutting-edge technology and remaining at the forefront of the logistics industry (source). Conclusion. The strides that Hirschbach Motor Lines is making in AI automation exemplify a forward-thinking approach to logistics and freight operations. From revolutionary document automation with Hyperscience to cutting-edge driver communication enhancements via Augment's AI agent Augie, the company is setting new benchmarks in the industry. Their holistic strategy, focusing on effective use cases and gradual scaling, provides a robust framework for innovation in the field. As AutoTech Venture look ahead, it is evident that AI automation will continue to be a transformative force in the logistics sector. Hirschbach's commitment to adopting these technologies not only streamlines their operations but also reinforces their position as a leader in the industry. With autonomous truck initiatives on the horizon, the journey towards a tech-driven future is just beginning for Hirschbach Motor Lines, and the excitement surrounding their advancements is palpable. Stay tuned as AutoTech Venture continue to follow these developments and what they mean for the future of logistics and transportation. The journey is just beginning, and it promises to be an exciting ride! Don't miss out on its insights on From Busywork to Brainwork: A Short Guide to AI Automation, as it dives deeper into automation techniques that can be crucial for businesses to enhance their workflows. Frequently asked questions. 1. What technologies is Hirschbach using for AI automation? Hirschbach primarily employs the Hyperscience platform for document automation and has partnered with Augment for driver communication. 2. How has document automation improved operations at Hirschbach? Document automation has significantly reduced billing times and errors, including bringing down the time to classify documents to 10-15 minutes from several hours. 3. What are the future plans in terms of automation at Hirschbach? Hirschbach aims to expand automation into areas like customer support and comprehensive fleet management, enhancing overall operational efficiency. 4. Is Hirschbach exploring autonomous vehicles? Yes, Hirschbach has plans to integrate 500 Aurora Driver-equipped trucks into their fleet by 2027.
Augment wins FreightWaves' AI Excellence in Supply Chain Award and takes the stage at the Supply Chain AI Symposium
Augment makes first move into $8 trillion distribution sector. Augment has acquired Merlin, a stealth AI company focused on wholesale distribution. The move gives the supply chain AI platform its first foothold in the more than $8 trillion U.S. wholesale distribution sector. It's an industry that still relies heavily on legacy systems and spreadsheets. The deal brings distribution industry veteran Alex Moazed to Augment as president of wholesale distribution, along with co-founders Nick Johnson and John Schumacher, former head of AI at Grainger. One reason behind the acquisition? Customer demand. Freight brokers and carriers kept asking Augment CEO Harish Abbott whether the platform worked with distributors - their biggest customers. "When we looked at what Alex had built, two things stood out immediately: distribution-specific domain expertise that would have taken us years to replicate, and a data philosophy we share completely - customer data stays isolated, period," Abbott said. "It never trains models for anyone else." Moazed co-founded Merlin after running Applico Capital, the distribution industry's first dedicated venture capital fund, where he evaluated over 700 supply chain technology companies. Applico participated in Augment's seed round in January 2025. "By the time acquisition conversations got serious, the cultural and technological fit was already obvious," Moazed said. The case for A purpose-built distribution AI. B2B distribution is extremely decentralized, even more so than freight. Enterprise distributors lose margin to operational complexity driven by fragmented systems. This fragmentation creates inconsistent product language and manual processes across multiple enterprise resource planning (ERP) systems. "Sales reps spend 30 minutes entering a purchase order that a customer already typed out," Moazed said. "Counter reps get halfway through a quote, the ERP crashes, they start over. Branch managers call suppliers every two weeks just to check on open orders." A single enterprise might run six different ERPs. A quote can take two minutes per line across thousands of lines daily. Generic AI tools fail to handle unit conversions, customer-specific SKU language and exception-heavy workflows. Many also train shared models on proprietary distributor data without returning value to customers. "Distributor data is a competitive moat - their resistance to shared-data AI models isn't an objection to overcome, it's a legitimate business concern," Moazed said. Augment's platform, Augie, uses agentic AI to follow standard operating procedures written in natural language rather than custom code. "Previously, light business rules and workflow customization was put into the ERP with a small army of engineers writing custom code," Moazed said. "Now, the incremental cost of customizing workflow automation is headed towards zero because you are writing a process document in English and the AI agents are actioning the work alongside your human teammates." Acquisition augments existing customers. Augie's distribution offering is already operational with more than $20 billion in combined distributor revenue under management. Initial enterprise customers include Ewing Outdoor Supply, a $1 billion landscape distributor; Insco Distributing, a family-owned HVAC-R distributor; Brooks Safety Solutions, one of the nation's largest fire and safety distributors; and Reece, a $3.5 billion leader in plumbing and waterworks distribution. "Augie saves me 80% of the time spent on quoting," said Mike Mackey, Commercial Services Manager at Ewing Outdoor Supply. "It's as if I had my own personal assistant. It seamlessly integrates with workflows and automatically connects to my inbox and the ERP, with product search functionality that blows our ERP and website out of the water." Wholesale distributors operate some of the largest private fleets in the country. They are also among the biggest shippers of full truckload and less-than-truckload freight managed by the brokers and carriers Augment already serves. "The more of the supply chain Augie manages, the better it understands every transaction on it - where freight is coming from, why it's moving, and what happens on either end," Abbott said. "We're not building separate product infrastructure for separate industries. We're building one AI platform. The more of the supply chain it touches, the more valuable it gets for everyone on it."
Augment, an AI productivity platform for logistics, has launched Knowledge Hub, a freight-native knowledge system designed to capture and deliver operational expertise to logistics teams in real time. The platform unifies operational data, policies and institutional knowledge into a single layer accessible through transport management systems, portals, email and chat. Knowledge Hub addresses the challenge of scattered operational knowledge—such as carrier performance data and customer requirements—that often exists across multiple systems or resides with experienced staff. The system delivers context-aware answers during workflow execution, helping teams make consistent decisions on carrier selection, exception handling and risk management. The platform is available now to Augment customers, who can control knowledge sources, access permissions and deployment locations. Augment has raised $110 million from investors including Redpoint Ventures and 8VC.
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Industries
Company Size
51-200
Company Stage
Series A
Total Funding
$110M
Headquarters
San Francisco, California
Founded
2024
Find jobs on Simplify and start your career today