IBM and the Masters Tournament have announced new AI-powered digital features for the 90th Masters Tournament, running 9-12 April at Augusta National Golf Club. The enhancements mark the latest development in a 30-year collaboration between the two organisations. Masters Vault Search, powered by IBM's Granite small language models and watsonx Orchestrate, enables fans to explore over 50 years of final round broadcasts through conversational prompts. The system uses optical character recognition, speech-to-text transcription and scene detection to locate specific moments within full-length replays. The enhanced Hole Insights feature now provides real-time, shot-by-shot analysis during the Tournament, calculating historical scoring probabilities based on exact ball position and contextual performance data. The feature was developed with input from legendary caddie Jim 'Bones' Mackay.

Rory McIlroy is awarded the champion's green jacket by 2024 Masters Champion Scottie Scheffler after. More winning the 2025 Masters Tournament in a playoff. (Photo by Richard Heathcote/Getty Images)Getty Images. Rory McIlroy called his long-awaited, and elusive, win at the Masters Tournament a “dream come true,” and he wasn’t alone in celebrating a drama-filled final round that made him just the sixth golfer to achieve the career Grand Slam. Sports bettors backing McIlroy were hopeful to be a part of his story – and history. They rejoiced to the most thrilling and agonizing Sunday at Augusta National in the modern era of the Masters.While McIlroy was one of 95 golfers in the field at the season’s first major, bets on him to claim the champion’s green jacket comprised more than 20% of the total amount wagered at online sports betting company BetMGM