Authentic

Authentic

Aggregated influencer marketing campaign analytics platform

Overview

Authentic provides a marketing solution that helps influencers and brands track, aggregate, and share campaign results by generating auto-updating, verified campaign reports. Brands can collect reports from multiple creators into campaigns and access all data in one place. Unlike others, it combines end-to-end reporting automation with cross-creator data aggregation in a single platform. Its goal is to help influencers demonstrate value to brands and save time for marketers by streamlining analytics and reporting.

About Authentic

Simplify's Rating
Why Authentic is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Enterprise Software

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2019

Simplify Jobs

Simplify's Take

What believers are saying

  • Influencer marketing hits $24 billion globally by 2026 via creator partnerships.
  • Verified reports boost brand contract renewals by 28% per eMarketer study.
  • TikTok Creator Marketplace API simplifies multi-platform data aggregation.

What critics are saying

  • Pivot to Captive in a Box insurance abandons marketing core in 6-12 months.
  • HubSpot and Sprout Social integrations erase standalone reporting value in 12-18 months.
  • TikTok Shop free analytics kills freemium conversions in 12-24 months.

What makes Authentic unique

  • Auto-updating reports verify influencer campaign insights for Instagrammers and YouTubers.
  • Aggregates multi-creator data into single dashboards for brand campaign oversight.
  • Freemium model targets influencers with premium analytics for brand pitches.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Paid Vacation

Paid Sick Leave

Paid Holidays

Hybrid Work Options

401(k) Retirement Plan

401(k) Company Match

Wellness Program

Mental Health Support

Phone/Internet Stipend

Home Office Stipend

Student Loan Assistance

Parental Leave

Family Planning Benefits

Company News

SGB Online
Dec 11th, 2023
New Guards Group Appoints SVP/GM for Reebok Europe

Following its acquisition of Reebok in 2022, Authentic partnered with London-based Farfetch Limited to operate its business in Europe, re-platform its European e-commerce sites and drive the brand by expanding its luxury collaboration offerings globally.

OurCrowd
Sep 21st, 2023
[Upper90 in PR Newswire] Authentic raises $5.5 million seed round to launch "Captive in a Box" insurance platform

[Upper90 in PR newswire] Authentic raises $5.5 million seed round to launch "captive in a box" insurance platform.

Authentic Stats
May 15th, 2020
Authenticstats integrates with Facebook Inc

Authenticstats has integrated Authentic with social media APIs Facebook, Instagram, Twitter, Google Analytics and YouTube (Pinterest is coming soon) so you can quickly and efficiently create new Reports when your campaign is over.

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