A
Overview
Authentic provides a marketing solution that helps influencers and brands track, aggregate, and share campaign results. Influencers create campaigns and receive auto-updating, verified reports to prove their value to brands, while brands collect reports from multiple creators into campaigns in one centralized location. The platform automatically aggregates data and generates shareable insights, simplifying reporting for both sides. Its goal is to help influencers secure more contracts and save time for marketers by streamlining campaign analytics and reporting.
Work here?Claim your company
Simplify's take
What believers are saying
- Authentic's October 2026 site still markets free reports for creators.
- The platform helps influencers prove value and win more brand contracts.
- Transitioning into marketplace opens transaction fees beyond reporting subscriptions.
What critics are saying
- Authentic's last disclosed funding was $1.6 million in April 2022.
- Influencer analytics is crowded; HypeAuditor, GRIN, and CreatorIQ dominate enterprise budgets.
- If creators abandon freemium reports, Authentic becomes a thin feature, not a company.
What makes Authentic unique
- Authentic's auto-updating reports turn social metrics into shareable media kits.
- The platform covers Instagram, TikTok, YouTube, Facebook, Google Analytics, and manual newsletters.
- Its 2020 blog says it is transitioning into an influencer marketplace.
Help us improve and share your feedback! Did you find this helpful?