Automatiq

Automatiq

Dynamic ticket pricing and distribution platform

Overview

Automatiq provides a dynamic ticket pricing and distribution platform for event organizers, sports teams, and entertainment venues. Its system uses automated pricing and distribution tools to optimize ticket sales, helping clients maximize return on investment and reduce overhead. The platform is delivered on a subscription basis and also includes data analytics and fully managed pricing services. Automatiq distinguishes itself through a strong focus on ROI optimization, regular updates and features, attentive customer service, and a collaborative work culture that emphasizes efficiency. The company’s goal is to help clients increase ticket revenue while lowering costs through automated pricing and smarter distribution.

About Automatiq

Simplify's Rating
Why Automatiq is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Entertainment

Company Size

201-500

Company Stage

Early VC

Total Funding

$32M

Headquarters

New York City, New York

Founded

2013

People at Automatiq

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Simplify's Take

What believers are saying

  • End-to-end workflow automation enables clients to scale faster on major marketplaces like StubHub and Ticketmaster
  • Strategic merger with Drew's Tickets in January 2023 adds consignment and fulfillment to complete automation suite
  • Integrated Lysted platform now supports 9.5+ million tickets sold, boosting revenue from over $5B in annual sales

What critics are saying

  • Failure to integrate Drew's Tickets/Lysted within 6–9 months risks workflow duplication and 45–60% client churn to TicketCorner or TicketEvolution
  • Regulatory scrutiny over price gouging on StubHub and Ticketmaster could trigger FTC investigations and mandatory fee caps within 12–18 months
  • Ticketmaster may terminate API integration due to automated manipulation complaints, cutting 60% secondary market access and collapsing revenue within 18–24 months

What makes Automatiq unique

  • Offers end-to-end ticket resale automation including pricing, distribution, and fulfillment via Lysted platform
  • Serves over 1,000 clients generating $5B in annual ticket sales across major marketplaces like StubHub and Ticketmaster
  • Unifies pricing automation and ticket distribution under one platform since 2022, rebranded from Broker Genius

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Funding

Total Funding

$32M

Above

Industry Average

Funded Over

4 Rounds

Early VC funding comparison data is currently unavailable. We're working to provide this information soon!
Early VC Funding Comparison
Coming Soon

Benefits

Remote Work Options

Growth & Insights

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

1%

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