Aventon

Aventon

Produces and sells electric bicycles and accessories

About Aventon

Simplify's Rating
Why Aventon is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Rating Differentiation

Industries

Automotive & Transportation

Consumer Goods

Company Size

51-200

Company Stage

Seed

Total Funding

$19.5M

Headquarters

Ontario, California

Founded

2013

Overview

Company Does Not Provide H1B Sponsorship

Aventon produces and sells electric bicycles (ebikes) and related accessories, catering to a wide range of customers from casual riders to serious cyclists. Their product line includes various types of ebikes designed for different riding styles and terrains, along with accessories like helmets, air pumps, and bike racks. Aventon operates on a direct-to-consumer sales model through its website and authorized dealers, allowing them to maintain brand control while reaching a broad audience. They also engage their community through resources like the "Beyond the Bike" mini-series, which showcases unique customer stories. With over 300,000 bikes sold and more than 40,000 5-star reviews, Aventon demonstrates a commitment to high-quality products and customer satisfaction.

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Simplify's Take

What believers are saying

  • Growing demand for e-bikes supports Aventon's market expansion opportunities.
  • Aventon's strong community engagement fosters brand loyalty and repeat purchases.
  • The rise of e-MTBs opens new market segments for Aventon's innovative products.

What critics are saying

  • Increased competition from brands like Rad Power Bikes may pressure Aventon's market share.
  • Reliance on direct-to-consumer sales could be affected by shifts in online shopping trends.
  • Seasonal sales promotions may lead to revenue fluctuations impacting financial stability.

What makes Aventon unique

  • Aventon offers a unique mid-drive motor in its Ramblas eMTB, enhancing performance.
  • The company integrates smart technology for personalized motor tuning via the Aventon app.
  • Aventon's direct-to-consumer model ensures brand control and broad customer reach.

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Funding

Total Funding

$19.5M

Above

Industry Average

Funded Over

1 Rounds

Seed funding is usually the first official round after pre-seed, when a startup has a prototype or concept. It’s typically used to develop the product, test the market, and start building the team. Investors here are often angel investors or early-stage venture capitalists.
Seed Funding Comparison
Above Average

Industry standards

$3.3M
$2M
Netflix
$2.3M
Instacart
$3M
Robinhood
$20M
Aventon

Growth & Insights and Company News

Headcount

6 month growth

5%

1 year growth

3%

2 year growth

2%
Highlife Chronicle
Dec 17th, 2024
Aventon awarded Digital Trends Editors' Choice for Ramblas eMTB

Brea, CA - December 17, 2024 - Aventon is happy to announce a Digital Trends Editors' Choice award for the Ramblas eMTB.

Growth Machine
Dec 9th, 2024
Case Study: 207% More Blog Traffic for Aventon

In August of 2023, Aventon hired Jason to manage SEO.

CleanTechnica
Feb 27th, 2024
Aventon Launches The Ramblas, A Mid-Drive Electric Mountain Bike

Sign up for daily news updates from CleanTechnica on email. Or follow us on Google NewsAventon, a leading US e-bike company, has just announced two firsts for the brand, both of which are about the same model, the recently launched Ramblas. The first first, if that’s a thing, is that Aventon has developed its own mid-drive motor in-house, and the second first is that the company is branching out a bit from its city and cruiser bike offerings with its first electric mountain bike. I guess there’s a third first as well, which is that the first first is integrated into the second first — in other words, Aventon’s mid-drive motor is what drives its first e-MTB.The Ramblas is a hardtail mountain bike with 29″ wheels (29-ers are also a first for the company, I believe) and a front suspension fork from RockShox with 130 mm of travel, powered by a 36V 250W mid-drive motor and a 708Wh battery. The 6061 aluminum alloy-framed Ramblas weighs in at 56 pounds when fully kitted out, has most of its cables internally routed (the front brake cable is not) for a clean look, and employs Sram DB8 mineral 4 piston hydraulic disc brakes for maximum stopping power.It is a Class 1 e-bike, meaning it is pedal-assist only (no throttle) and has a maximum assisted speed of 20 mph, but along with its 29″ x 2.4″ tires and suspension fork, its mid-drive motor and Sram NX 12-speed drivetrain make the Ramblas up- and downhill-ready. And the A100 mid-drive motor is rated IP67, which means that it is essentially waterproof when immersed in water for short periods, so stream crossings should be no big deal for the Ramblas.One interesting feature of the Ramblas is the ability to personalize the tuning on the motor through the Aventon app, which allows riders to adjust the assistance, torque, and acceleration provided by the motor in each of the three pedal assist levels in order to match the intended use

News Journal
Feb 27th, 2024
Aventon Releases Its First-Ever Electric Mountain Bike With An Aventon-Designed Mid-Drive Motor

Aventon releases its first-ever electric Mountain Bike with an aventon-designed mid-drive motor.

Electric England
Dec 4th, 2023
Aventon Level Commuter e-bike hits $600 off, Jetson Canyon e-scooter $251, EV chargers, more

With the arrival of December, Aventon Bikes has officially launched its End of Year Savings sale, taking up to $400 off select models and dropping two particular e-bikes down to $999 shipped, with one being the brand's flagship Level Commuter e-bike.

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