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Aventon makes and sells electric bicycles (ebikes) and related accessories through direct-to-consumer channels and authorized dealers. The bikes come in different styles to fit various riding needs and terrains, and Aventon also offers helmets, pumps, bike racks, and other gear. The bikes use electric motors and batteries to provide pedal-assist or throttle-powered help, making rides easier and faster for riders. Aventon distinguishes itself by controlling its brand and pricing through its own website plus a broad dealer network, plus a strong customer feedback history, including over 300,000 bikes sold and more than 40,000 five-star reviews, and by building a community with content like the Beyond the Bike series. The company aims to deliver reliable ebikes and accessories, support its customers, and grow its business by serving a wide audience and fostering brand loyalty.
About Aventon
Industries
Automotive & Transportation
Hardware
Industrial & Manufacturing
Consumer Goods
Company Size
51-200
Company Stage
Seed
Total Funding
$20M
Headquarters
Ontario, California
Founded
2013
Your Connections
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Simplify's Take
What believers are saying
- Level 4, Pace 5 REC, and Current EXP broaden premium commuter and trail demand.
- Germany payment terms via TreviPay reduce dealer friction and support retail expansion.
- Jen Whalen's creative leadership can strengthen culture-led brand storytelling and launches.
What critics are saying
- Connected security dependence creates outage and breach exposure across Aventon's premium models.
- Rapid SKU expansion risks dealer confusion, inventory overlap, and weaker channel execution.
- European expansion adds engineering, manufacturing, and credit complexity across multiple countries.
What makes Aventon unique
- Aventon combines DTC sales, dealers, and connected-bike software across its lineup.
- Its Ultro motor family and ACU features create proprietary hardware-software integration.
- Europe-specific models and localized service show a tailored international expansion strategy.
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Funding
Total Funding
$20M
Above
Industry Average
Funded Over
1 Rounds
Industry standards
Benefits
Health Insurance
401(k) Retirement Plan
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 1%2 year growth
↑ 1%Aventon welcomes Jen Whalen as creative director. May 19, 2026 Aventon, a maker of ebikes, announced the appointment of Jen Whalen as creative director. A former procyclist and creative producer, director, and filmmaker with over 15 years of experience across Hollywood studios and global brand campaigns, Whalen brings "high-production storytelling expertise and authentic cycling background to her new role," said Aventon in a media release. Whalen joins Aventon from a freelance career, where she partnered with brands including Apple, Netflix, Levi's, Specialized, SRAM, and Hulu across creative direction, production, and storytelling. Before that, she spent nearly a decade as a senior producer for the in-house creative studio at Warner Bros., producing trailers, promos and digital campaigns for global releases, earning Promax and Telly Awards. Her connection to cycling runs deep. Whalen came up through the fixed gear scene and rode for Aventon's original pro team during the Red Hook Crit era. She went on to become a competitive road cyclist, winning a California State Championship title and competing at U.S. Nationals. In recent years, she has built a second creative lane in the outdoor industry, producing athlete-driven and docu-style storytelling, including a series around the inaugural women's Tour de France Femmes. In her role at Aventon, Whalen will lead creative direction and brand storytelling across campaigns, product launches, social content, and athlete partnerships, driving culture-led work that grows Aventon's brand reach and community connection. "Jen is a rare find: someone who has genuinely lived inside cycling culture at every level, from the fixed gear underground to the pro circuit, and who also knows how to tell stories that move people," said Kris Heineman, Senior Brand Director at Aventon. "She brings a creative point of view that is bold, authentic, and deeply human, which is exactly what we need as we continue to grow the brand." "Aventon has always been a fun success story to follow, from its fixie roots to where it stands today in the ebike world," said Whalen. "I want to get more people on bikes and out of their cars. It excites me to bring my ideas and creativity to this team, since I have a natural passion for cycling and it feels serendipitous to bring my energy back to a brand that supported me during my "glory" days of bike racing. Apparently, the race isn't over yet." Whalen is based in Los Angeles and joined Aventon in early May 2026. Images courtesy Aventon
Aventon Level 4 electric bike is here - and taking on big brands on price and performance. After years of testing commuter ebikes, we've watched Aventon close the gap on legacy brands. The Level 4 line is its biggest leap yet, with a more powerful, higher-torque REC and a mid-drive ADV that undercut the category on price. By Tara SeplavyUpdated: Mar 31, 2026 1:15 PM EDT Fresh off the launch of the all-new Current full suspension eMTB, Aventon is back with a refresh to its venerable commuter e-bike - The Level. And like the brand demonstrated with the Currentelectric mountain bike, it's not afraid to take on cycling's biggest names by combining technology, styling, and sharp pricing. For the fourth generation of the Level, Aventon sticks to its proven formula. And it delivers a commuter electric bike that checks all the boxes at a reasonable price. The two new Level 4 models are ideal for commuting, running errands, or riding bike paths and rail trails. I've tested and ridden each iteration of the Level, using the bikes for daily commutes to the office, weekend trips to the farmers' market, and even 30-mile round-trip rides to a nearby small city. If you're looking for an e-bike this year, the Level 4 should be on your shortlist. Premium Commuter E-Bike Pros. Cons. * Suspension post feels a little soft. Quick Commuter E-Bike * A slight price increase. The Level platform. The first-gen Levellaunched in early 2020. Everyone wanted in on the booming popularity of electric bikes, and the Level was the right bike for the moment. It packed zippy acceleration via a 750W hub-drive motor, a sleek-looking integrated battery (when many competitors were using chunky, externally mounted ones), and generally better components throughout the bike than other consumer-direct electric bikes. Advertisement - Continue Reading Below Most importantly, the Level filled a gap in the e-bike market. Its performance and riding experience were similar - and sometimes better - than more expensive e-bikes from cycling's biggest brands. However, the Aventon's $1,800 price wasn't much more than that of lesser-quality electric bikes from other brands that sold directly to consumers. In the six years since, Aventon has steadily improved the Level, and each update has maintained the bike's winning formula. In 2022, the Level 2received a torque sensor, improved brakes, and a full-color display. Then, a little over a year ago, the Level 3added connected features, including a 4G chip, internal cabling, and a cleanly redesigned frame. Even with the upgrades and tariffs, the price has remained relatively consistent (at $1,799 to $1,899). What's new? The good news is that the fourth-generation Level continues on this same trajectory. Since the Level was updated only a year ago, one wouldn't think there would be much change needed - and it doesn't. The Level 4 REC is largely the third-gen model but with more power, added torque, and regenerative braking. The REC ships as a Class 2 e-bike (20mph with a throttle) and is convertible to a Class 3 (28mph pedal-assist) bike. However, Aventon increased the motor power from 500W to 750W (1,188W peak power) and the torque from 60Nm to 80Nm. It also added regenerative braking to the REC, a feature that will slightly increase the battery's 75-mile (claimed) range while riding. While Aventon did not provide specifics on the regen's inner workings or savings, it's a nifty feature to see on a bike at this price. Like previous Level models, the Level 4 REC comes fully equipped with fenders, a rear rack, and lights. It also has a suspension seat post and an 80mm travel suspension fork to smooth out potholes and rough roads. This makes the REC a great choice for commuting, running errands, or riding around town. And while it sees a slight price increase to $1,999, the Level remains extremely competitive (in performance and features) with similarly priced commuters. Leveling up. While the Level 4 REC was the good news, the better news is that Aventon also added a Level 4 ADV model to the line. Competing with models from brands such as Specialized, Gazelle, and Trek, the ADV features a mid-drive motor, semi-electronic shifting, and increased range. Advertisement - Continue Reading Below The Aventon-tuned Ultro S mid-drive unit produces 100Nm torque and 750W peak power. This motor is paired with a 36.4V, 22Ah, 800Wh removable lithium-ion battery that has a 110-mile (claimed) range. In my limited ride time on the ADV, the motor's torque immediately impressed me as I zipped up a pair of notoriously steep local streets without any complaints or hesitation from the system. The smooth and quiet Ultro S motor pushes 100Nm of torque. This nondescript black box helps the Level shift automatically. Another interesting slice of tech on the Level 4 ADV is its semi-electronic shifter, which can be operated manually or in automatic mode. The Magene-made system features an electronic shifter pod wired to the head unit that communicates with a junction box tucked behind the driveside chainstay. That little black box pulls a traditional shifter cable to operate a standard cable-actuated Shimano Cues 10-speed rear derailleur. (Aventon used a version of this on the Aventure M fatbike model it launched last year.) In automatic mode, the system shifts the rear gear to match the optimal one for your speed, cadence, power, and torque. I've tried other automatic shifting designs before; generally, I don't love them. I prefer shifting through the gear range as needed and like the tactile feeling, even if on an electronic shifter attached to an electric bicycle. However, many other cyclists find an autoshifting feature useful for their riding needs. Some riders find shifting confusing, while others forget to shift and end up pushing big gears up steep hills. If you're like me and prefer not to use autoshifting, you can easily override it or entirely shut it off with the press of a button. The Level's integrated taillights include a turn signal function. The integrated front light will illuminate a lane on your commute. Out of the box, the system was biased to shift a little too soon for my liking. Luckily, the auto-shift sensitivity - along with power settings, security features, bike tracking, sharing permissions, geofencing, and more - can be adjusted via Aventon's mobile app. Of the e-bike manufacturers' apps, Aventon's one is actually useful and easy to use. Like the REC, the Level 4 ADV is equipped out of the box for commuting with a rack, fenders, lights, a kickstand, and suspension. Of course, all of these upgrades do come at a cost. However, while similarly equipped models from other brands often cost upwards of $4,000, the ADV comes in at $2,799. And that's a very reasonable price for a bike with the impressive list of features and performance of the Level 4 ADV. Advertisement - Continue Reading Below Signs of more to come. As I was assembling the Level 4 ADV, two things captured my attention. And both signaled to me that Aventon has potentially even bigger and better plans than the Level, Current, and other e-bikes it has released in the last twelve months. The first thing I noticed was the meticulous care and design that went into the packaging. I've assembled hundreds of bicycles in my life (including at least a dozen Aventons), and very few were packaged this well. This shows Aventon cares about its bikes and users' experience with them right from the start. It also demonstrates that the brand cares about getting its e-bikes into more traditional bike shops. Often, the first people who speak up about bike packaging are shop mechanics - Aventon has probably been spending time listening to them and learning how to improve the quality of its products. The Level 4 ADV is a feature-packed bike that shows the big brands that Aventon is here to stay. Then, as I was removing the packing from the frame, the split coupler on the right seatstay caught my eye. While this feature isn't needed on the ADV, it signals to me that Aventon has more plans on the horizon for the Level platform. Perhaps a Gates belt-drive variant of the Level is in the works? The brand applies a similar setup on its Soltera 3 ADVsinglespeed model. When it launched the first Level six years ago, Aventon was among several e-bike upstarts elbowing their way into the market. And I don't think many people would have expected Aventon to be competing head-to-head with bike industry heavyweights only a few years later. Many of the hot new brands that rode in on the pandemic e-bike wave either crashed and burned or fizzled out when the tide receded. Even some established brands are now under pressure and buckling in the post-pandemic market conditions. Yet, Aventon is pushing forward with great performance, nice styling, and strong overall value. And e-bikes like the Level 4 ADV show that Aventon is focused on achieving bigger goals in the coming years.
Aventon redefines the modern Commute with its new Level 4 Series. The Level 4 REC and ADV models use advanced in-house technology to deliver a smarter, more connected ride Brea, Ca, March 31, 2026 (GLOBE NEWSWIRE) - Aventon, a leader in ebike innovation and advocate for e-mobility, announced the launch of the Level 4 Series. This next generation of Aventon's flagship commuter platform expands into two distinct models: the value-driven, high-utility Level 4 REC and the premium, mid-drive Level 4 ADV for an elevated commuting experience. "The Level has always been our benchmark for what a commuter ebike should be," said Kris Heineman, Senior Brand Director at Aventon. "With each of the Level 4 models, we worked overtime to ensure it offers a smarter, more reliable alternative to the car. Whether it's the intuitive power of the REC or the refined performance of the ADV, each is designed to constantly deliver more." Designed to address real-world challenges of the modern commuter, from traffic, theft anxiety, and the physical strain of daily travel behind the wheel, both models feature Aventon's Control Unit connectivity suite, offering riders peace of mind through this advanced technology: Aventon Control Unit (ACU): * Ride Tune: Ability to fine-tune the feel and performance of pedal assist for a personalized experience. * Built-In Smart Security: A password-protected display, rear wheel lock, alarm system, and unusual activity detection technology. * GPS Tracking & Anti-Theft Protection: Always on GPS tracking so the ebike can always be located. * Connectivity: 4G/Bluetooth enabled, the ACU-equipped Level 4 REC and ADV stay supported through over-the-air updates. Level 4 REC: A Smarter Way to Ride The Level 4 REC is Aventon's ebike designed for the practical commuter and rider seeking simplicity and comfort. It features a 750W motor (with 1440W of peak power in Boost Mode), up to 75 miles of range, and commuter-ready components, including a rear rack, fenders, suspension fork, and suspension seatpost, allowing for a controlled and comfortable ride. Level 4 ADV: Take Your Commute Further At the heart of the Level 4 ADV is the Aventon Ultro S mid-drive motor, delivering up to 100Nm of torque for responsive and efficient power. With up to 110 miles of range, advanced pedal assist modes (Auto, Eco, Sport, Turbo), and reduced motor noise, the ADV offers a refined and performance-driven ride. Key Model Differentiators: | Style | Level 4 REC ($1,999) | Level 4 ADV ($2,799) | | Motor | 750W Motor (1188W Peak / 80 NM Torque) with 1440W in Boost Mode | Ultro S Mid-Drive Motor | | Range | Up To 75 Mile Range | Up To 110 Mile Range | | Drivetrain | Shimano Altus 8-spd | Shimano CUES 10-spd with Aventon E-Shift and AutoShift | | Brakes | Tektro HD-E3520 with Cutoff | Tektro HD-M3120 2-Piston Hydraulic Disc Brakes | | Colors | Step-Over: Matte Storm Blue, Matte Black Step-Through: Sandstone, Glacier Mint | Step-Over: Matte Black, Camouflage, Haze | | Weight | 68.5 lbs. 61 lbs. | The Level 4 REC is a class 2 convertible to a class 3 ebike, while the ADV model is a class 1 convertible to a class 2 or 3. The Level 4 series is available at Aventon.com and through Aventon's network of over 1,900 authorized dealers. About Aventon: Aventon was founded in 2013 and is headquartered in Brea, California. Born from a passion for bicycle racing, Aventon has grown into one of the leading ebike brands in North America. The company's mission is to redefine adventure by combining innovative technology, thoughtful design, and an outstanding riding experience. Aventon controls the majority of its value chain internally and employs hundreds of staff worldwide to shape the future of two-wheeled e-mobility. ### Press Contact: Tom Sweeney / PR Manager North America [email protected]
Aventon dives in head first with new Current EXP full-suspension eMTB - and it's awesome! (Photo / Ron Frazelle) 0 Comments Today, the Southern California eBike brand Aventon launches a new e-MTB, adding to its extensive line of eBikes. The new Current (as in electricity) EXP full-suspension eMTB sits next to the Ramblas as the brand's second eMTB. And it's a lot o' bike for not a lot o' scratch (that means money, kids). As you may already know, I'm a big fan of Aventon, and I'm really excited about the direction the brand is taking. They make affordable, reliable, well-designed, and spec'd bikes. And at $6,000 for the top-tier Current, this new bike is no exception. The Gear Junkie LLC were invited to Phoenix, Arizona, in early February to give the Current EXP a good beating. It was a full day of riding, on some pretty chonky terrain. I had a great time and got to ride with old friends, while making some new ones. It was a good trip with good people, and The Gear Junkie LLC all got to ride a very nice bicycle. The Aventon Current EXP. The Gear Junkie LLC will cover some of the techy stuff right from the start here. I will touch on the Current EXP which features a carbon front triangle and aluminum rear triangle, because that is the bike that I rode in Phoenix, and am currently testing here at home. Current EXP Spec Highlights: * Motor: Aventon UltroX (110Nm, 120Nm, BOOST) * Display: Touchscreen Integrated Top Tube Display * Brakes: SRAM Maven Base * Weight: 52 lbs. * Drivetrain: SRAM S1000 Transmission * Frame Type: Carbon Front Triangle, 6061 Alloy Rear Triangle * Suspension: Rockshox Super Deluxe Select+ (210x55) * Fork: RockShox Lyrik Select (150mm) * Wheels: 29-inch Rims, Tubeless Compatible * Tires: Maxxis DHF/DHR 29x2.6 * Seatpost: X-Fusion Manic Dropper Seatpost * Connectivity: ACU with GPS Tracking and Anti-theft features * eBike Class: Class 1, convertible to Class 3 Current EXP geometry. Aventon's new UltroX motor. Aventon is using a new motor for the Current EXP. It's called the UltroX, and Aventon says that they designed everything in-house, including the software. Once they dialed the design in, it was sent out to be manufactured. The proprietary UltroX is a different motor from the proprietary A100 they used on the Ramblas. It is customizable with personalized Ride Tune capabilities through the Aventon App. With 110Nm (120Nm in Boost mode), the motor is very powerful, and felt responsive with the pedal assist being smooth and predictable. Aventon claims that in the Boost Mode, the motor delivers 850W peak power. It offers 5 different pedal assist modes: Auto, Eco, Trail, Turbo, and Boost. Aventon claims that the motor is a lot quieter than the A100 Motor that the Ramblas uses. I can attest to that. For how much power this thing lays down, I can't believe how quiet it is. It also boasts an IP67 waterproof rating for use in all conditions. Beautiful color Touchscreen display. The display is very user-friendly. It can tell you so many different ride metrics. For instance, you can get your range per assist level, your current MPH, or even how much power you are inputting compared to the amount of assist you're getting. There's a compass page that also tells you what grade you're currently climbing. Plus many more. The display is very easy to navigate, and the touch aspect of the screen works very well-even with gloves on. But, if your gloves aren't doing it for you, there is a small button, next to the up and down assist buttons, on the handlebar controller that scrolls through the different pages. The Current also has a walk assist feature, which gives you a nice, large 30-second countdown while you're walking or pushing the Current up a hill. Wait! There's more... the Current ADV. There is another Current that will be released as well. It's the Current ADV. The geo and suspension are still the same as the Current EXP, but the ADV comes with a full aluminum frame, different colors, and a lower spec. This model retails for only $4,599 and comes in Blue Onyx and Camouflage Current ADV Spec Highlights: * Motor: Aventon UltroX (110Nm, 120Nm, BOOST) * Display: Touchscreen Integrated Top Tube Display * Brakes: SRAM DB8 Stealth * Weight: 56 lbs. * Drivetrain: SRAM Eagle 70 Transmission * Frame Type: 6061 Alloy * Suspension: Rockshox Super Select+ (210x55) * Fork: RockShox Psylo Gold (150mm) * Wheels: 29-inch Rims, Tubeless Compatible * Tires: Maxxis DHF/DHR 29x2.6 * Seatpost: X-Fusion Manic Dropper Seatpost * Connectivity: ACU with GPS Tracking and Anti-theft features * eBike Class: Class 1 only My Current EXP thoughts, so far... The Current EXP is a very handsome-looking bike with a fit finish that's as good as any mountain bike I've seen. It has dialed geometry, and really rode like a dream. When I first started riding the Current EXP in AZ, the suspension design worked very well out of the box and had no problem handling all of the big hits that the Arizona desert dished out. I got to ride the Current for about 3.5 hours one day in Arizona, which was enough to get an idea if the bike rides well or not. I also just took delivery of my Current EXP test bike a few days ago. It was delayed due to the snow storms, but I did get to ride one of my favorite trails, and it slayed it. The suspension kinematics work well, and it offers the rider a plush platform to crush their favorite trail, no matter how rough the terrain may seem. I found the bike very capable and extremely fun to ride. The ride I did was a bout 24 miles, though only about 1,600' of elevation gain. I tried to ride it hard and put it through the paces, and it handled anything I could dish out. The SRAM AXS drivetrain. The drivetrain on the Current EXP uses SRAM's new "OE-only" S1000 AXS T-Type rear derailleur. In SRAM's hierarchy, the S1000 sits in the middle of the GX and the XO, and the derailleur is only a little bit heavier than the XO version. I'm not a fan of the AXS pods, but it works well. The S1000 rear derailleur is robust and offers nice, crisp, and snappy shifts. The best part? The rear derailleur runs off the bike's battery, so you won't have to worry about charging it. "Trail" Boost level is my favorite. For this ride, I wanted to play with the range a bit. So, I left the Current in the "Trail" mode to see how fast the juice would deplete. After the ride, I saw that I averaged around 13-14 miles per hour for the 24-mile loop. I used the "Turbo" and "Boost" modes occasionally, a few times, but mainly left it in the "Trail" mode. At the end of the ride, I was surprised that I still had 58% of the battery left. I could've easily done another 20+ miles. And if my math is correct, 60+ miles worth of usable range, without babying the battery, is pretty damn impressive. Aventon claims a range of 105 miles, which seems optimistic to me. If the rider were pretty light, and they only rode it in ECO, maybe... More to come... My Current EXP will be ridden a lot this Summer, and I will report back here when I've gathered some more intel. The Current EXP is a steal at $5,999 and well worth a try. I will say this: I think I'm really going to like this bike a lot. I mean, I already do. But I think it could change the way I ride and how often I can get out. The Aventon Current EXP is an affordable, full-suspension, full-power eMTB that is completely trail-ready. For more details or to get one for yourself, or check out all of the other bikes that Aventon has to offer, hit the link below.
Aventon's new Ramblas ADV electric mountain bike debuts with 90-mile range. Aventon has launched the Ramblas ADV, an electric hardtail mountain bike with 29-inch wheels. The company's new e-bike houses its in-house A100 mid-drive motor and a 708 Wh battery, which is said to offer 100 Nm of torque and up to 90 miles (145 km) of range on a single charge. Plus, it features four assist modes, including Eco, Trail, Auto, and Turbo. Aventon has released a new hardtail electric mountain bike in the global market, the Ramblas ADV. The electric bike is built around the company's second-generation in-house mid-drive motor. To be more exact, it is equipped with an A100 motor, which is said to offer 250 W nominal power with 750 W peak output and 100 Nm of torque. The IP67-rated motor features four assist modes, including Eco, Trail, Auto, and Turbo. A 708 Wh battery built with LG 21700 cells powers the A100 motor, offering up to 90 miles (145 km) of range on a single charge. The eMTB houses Maxxis Rekon 29" x 2.4" tubeless tires paired with a RockShox Psylo Silver R fork with 130 mm of travel and SRAM DB6 4-piston hydraulic disc brakes with huge 200 mm rotors front and rear. Furthermore, the Aventon Ramblas ADV boasts an SRAM NX Eagle 12-speed drivetrain with an 11-50T cassette. The mountain bike ships as a Class 1 e-bike out of the box, but it is convertible to Class 3. This means riders can unlock pedal assist up to 28 mph (45 km/h). Besides powered things, it can handle maximum payloads of up to 300 lbs (136 kg). There is also Aventon companion app support as well, which further allows riders to fine-tune the motor's behavior and tweak other settings. As for price, the Aventon Ramblas ADV hardtail mountain e-bike is priced at $2,899 and comes in M, L, and XL size options. Interested buyers can choose from cerulean, tropos, and borealis color options. It's now available through Aventon's official website.
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About Aventon
Industries
Automotive & Transportation
Hardware
Industrial & Manufacturing
Consumer Goods
Company Size
51-200
Company Stage
Seed
Total Funding
$20M
Headquarters
Ontario, California
Founded
2013
Aventon is Hiring for 9 Jobs on Simplify!
Find jobs on Simplify and start your career today