Away introduces the Series 3 and Signature Bag collections, bringing A decade of travel expertise to A NEW generation of products. Sep 29, 2026, 10:00 ET The new travel essentials launch with a campaign starring two time Oscar-nominated and Emmy Award-winning actor, playwright, director, and producer, Colman Domingo NEW YORK, Sept. 29, 2026 /PRNewswire/ - Today, Away, the category-defining travel brand, introduces Series 3 - the evolution of its iconic luggage - and the Signature Bag collection, a line of travel-first bags that blend elevated design with precision organization, made for the journey and life beyond the flight. Together, the collections build on a decade of learnings from millions of travelers, translating real travel needs into thoughtful design. Award winning actor, playwright, director and producer, Colman Domingo joins Away as the face of the campaign to celebrate the originality, category leadership and earned point of view that have defined Away, and the industry, since its launch in 2016. "Series 3 and Signature Bags mark a milestone for Away, and a clear signal of where we're taking the brand. Consumers are traveling differently. The category has evolved. And we've spent a decade learning from both. That's shaping everything we do, from how we design and test our products, to how and where we make them available, to the new ways we're showing up in travelers' lives," said Jessica Schinazi, CEO of Away. "These collections aren't a departure from what made Away great. They're the next expression of it. We've obsessed over every detail, big and small, all in service of making the journey better for the traveler. This is what healthy product evolution looks like: protecting what works, innovating where it matters and continuing to raise the bar we set for ourselves." Series 3 is Away's most significant evolution of the suitcase yet, applying its consumer insights, data and expertise to the details travelers interact with every day. Built around three integrated performance systems - protection, motion and capacity - every element has been designed to make travel feel smoother, simpler and more intuitive. WhisperGlide(TM) 360° Wheels deliver a smoother, quieter roll; StopLock(TM) Brakes keep your suitcase from moving when you're not; and the Infinite Height Trolley stops at any height for more personalized handling. Handsfree Hideaway Hooks seamlessly retract into the trolley poles and create an easy place to hang the extras, while Away's patented CompressMore(TM) Packing System has been upgraded to make packing more intuitive. Every feature is rooted in customer feedback and engineered for a reason - performance that works in the moments that matter, trip after trip. Series 3 is available in Away's Classic and Flex styles: Carry-On 3, Bigger Carry-On 3, Medium 3, Large 3, Trunk 3, Carry-On Flex 3, Bigger Carry-On Flex 3, Medium Flex 3, and Large Flex 3. Electric Iris and Chocolate Brown join the brand's core color palette, alongside Jet Black, Navy Blue, Coast Blue, Olive Green, Cherry Red, Blush Pink and Salt White, with Chartreuse Spark debuting as the seasonal color for the holidays. Prices range from $328-$498. Signature Bags are designed to move at the rhythm of travel - commute to airport, workday to the weekend away - for people who refuse to choose between a bag that looks good and one that works hard. Softer, refined materials and structured silhouettes pair with tonal trims and polished hardware for an elevated look that extends well beyond the airport. Inside, precision organization puts everything in its place: expanded quick-grab pockets, high-contrast interiors, and an at-a-glance layout that makes packing effortless. An updated and detachable strap adds flexibility, while new tag designs and charm placements make each bag feel distinctly yours - all built to a quality standard made to withstand the realities of everyday life. The collection includes the Signature Companion Bag, Signature Tote, Signature Weekender, Signature Triple-Zip Duffle, Signature Slim Commuter Backpack, available across Jet Black, Navy Blue, Coast Blue, Olive Green, Dune Taupe and Chocolate Brown. Prices range from $208-$278. Brought to life through "1 of 1," the campaign takes a cinematic approach to celebrating originality. For Away, that means knowing the traveler, understanding how a bag needs to perform and having the expertise to relentlessly refine every detail. Colman Domingo stars in the campaign because he embodies that same sense of earned perspective: a distinctive point of view grounded in decades of experience and mastery of his craft. "After decades in this business, I've learned that the difference between good and exceptional comes down to the details; the discipline to keep refining, and the respect for craftsmanship that never lets you settle for 'good enough.' I see that same standard in Away," said Colman Domingo. "I travel with a carry-on, no matter how long the trip, so I need luggage that can keep up: thoughtfully designed, built to last, made for people who take their work seriously. That's craftsmanship I recognize, because it's the same standard I hold myself to." "Colman has spent years mastering his craft, but he's also built a life around it, and that combination of confidence, character and lived experience is exactly what we wanted to capture in '1 of 1.' He has this incredible ability to be completely himself in whatever room he's in; there's elegance, humor, curiosity and real substance, but none of it is performative," said Schinazi. "Away has always had a similar point of view. We've never wanted to make travel look perfect or tell people who they should be when they travel. We want to make products that meet people where they are and become part of the lives they're actually living. That's what drew us to Colman." On October 3 and 4, Away will bring the "1 of 1" concept to life in New York City with The Travelers Salon, a consumer-facing activation at Ideal Glass Studios. Created as a gathering place for the people, stories and ideas that make travel worth it, The Travelers Salon will invite guests to experience the new collections and connect through the power of personal stories, poetry and immersive programming. Series 3 and Signature Bags are available starting today, September 29, at awaytravel.com and in its 16 retail locations in the U.S., U.K., and Canada. The "1 of 1" campaign rolls out across linear and streaming TV, digital and social media, and beyond. About Away Away, the category-defining travel brand, launched in 2016 on the belief that travel deserved better. What began with one perfectly designed Carry-On has grown into a full range of luggage, bags, and accessories, each engineered for quality, craftsmanship and built for the realities of travel. Over a decade and millions of suitcases later, Away has become a trusted brand that honors the traveler by designing for the fullness of travel. Away is headquartered in New York City, with retail stores across the United States, Canada, and London. Its instantly recognizable luggage can also be seen in airports around the world. The brand has earned notable industry recognition, including Fast Company's "World's Most Innovative Companies" and TIME's "Best Inventions." For more information, visit www.awaytravel.com. Media Contact Away Courtney LaRue Director of Communications [email protected]

Volkswagen of America and Away release limited-edition luggage co-branded capsule. Jul 1, 2026 * Limited-edition collection is a curated set built specifically for road trips and weekend getaways * This Volkswagen-branded luggage collection is exclusively available on VW DriverGear Reston, VA - Volkswagen of America is partnering with Away to launch a premium, VW-branded Open Road Bundle, inspiring modern travelers to embrace the open road with elevated travel essentials designed for summer adventures. Inspired by a curated California road-trip experience, this capsule is designed for travelers who are rooted in craftsmanship and a love for discovery. "Away and Volkswagen are driven by the same belief that the journey is as meaningful as the destination. This collection is for the people who pack with intention and drive with curiosity," said Rachael Zaluzec, Senior Vice President of Customer Experience and Brand Marketing, Volkswagen of America. At the center of this collaboration is the limited-edition Open Road Bundle ($769), which combines the collection's core products into one travel set. The bundle includes: The Medium Suitcase, The Weekender Duffle, and four compression packing cubes, complete with a Volkswagen luggage tag. The Duffle ($283) and Suitcase ($398) are also available for individual purchase. All luggage and accessories are available in a green hue that mirrors the standout Avocado Green exterior color option on the 2026 Volkswagen Tiguan. As part of the launch, Away and its official travel agency partner, Fora, along with Casetta Properties, brought the Open Road Bundle to life through a multi-stop California road trip in the 2026 Tiguan. By putting the products in the hands of Fora's community of travel advisors, the campaign showcases the bundle in its intended environment: real road trips designed around thoughtful travel. Throughout the journey, Fora Advisors shared destination recommendations, independent hotel stays, packing tips, and hidden gems - creating authentic, experience-led storytelling that demonstrates how the Open Road Bundle enhances every mile of the journey. Storytelling will span episodic content franchises that capture the spirit of summer road trips and encourage travelers to hit the road through the end of the season. Limited quantities of all items in the collection are available for pre-order until July 5th at drivergear.vw.com. Delivery is expected early August. For more information, visit VW.com, follow @VW on Instagram and Volkswagen of America on LinkedIn. About Volkswagen Volkswagen of America, Inc. is an operating unit of Volkswagen Group of America, which is an indirect subsidiary of Volkswagen AG. Headquartered in Reston, Virginia, Volkswagen of America sells the Atlas, Atlas Cross Sport, Golf GTI, Golf R, ID.4, ID. Buzz, Jetta, Jetta GLI, Taos, and Tiguan vehicles through more than 600 independent U.S. dealers. Volkswagen Group of America operates a state-of-the-art assembly facility in Chattanooga, Tennessee which produces Volkswagen brand vehicles including the Atlas and Atlas Cross Sport. The global Volkswagen Group is one of the world's largest producers of passenger cars and Europe's largest automaker. Learn more at www.vw.com or media.vw.com. "VW", "Volkswagen", model names and the Volkswagen logo are registered trademarks of Volkswagen AG. About Away Away is the original travel lifestyle brand, defining travel for a new generation. The company's mission is to transform travel and inspire people to get away more; rooted in the core belief that the more everyone travels, the better VW all become. Away launched in 2016 with one perfectly designed Carry-On and has since revolutionized the travel industry by creating a range of luggage and travel essentials backed by the promise of exceptional quality and customer satisfaction. Away is headquartered in New York City, with teams in London and Toronto, and a global presence that is apparent in every airport. Boasting industry accolades like Fast Company's "World's Most Innovative Companies" and TIME's "Best Inventions," Away is the go-to authority for travelers today. For more information, visit www.awaytravel.com About Fora Fora is the modern travel agency, powering a new generation of travel entrepreneurs. Fora's AI-enabled platform provides advisors with the technology, training, and community to grow their businesses, and connects travelers to smarter service, personalized trip planning, and VIP perks worldwide. Since the company launched in 2021, Fora Advisors have booked more than $2.5 billion in travel for clients across 180+ countries. Fora is headquartered in New York City and backed by Thrive Capital, Insight Partners, Forerunner Ventures, and Heartcore Capital. Learn more at foratravel.com. Press contacts Will Gock [email protected] Nicole Redding [email protected] Images. Download all (C) 2025 Volkswagen of America, Inc. Newspress Limited

Away, a direct-to-consumer luggage brand founded in 2015, holds an estimated 15% AI citation share across major platforms, making it the most-cited luggage brand according to 5W's Luggage AI Visibility Index 2026. Samsonite ranks second at approximately 12%, despite generating around $3.6 billion in 2024 revenue and operating the world's largest luggage portfolio. The study analysed brand citations across ChatGPT, Claude, Perplexity, Gemini and Google AI Overviews using over 60 consumer prompts. Away dominates queries for "best carry-on luggage", whilst direct-to-consumer brands occupy five of the top ten positions. The findings highlight a disconnect between traditional retail presence and AI visibility in the estimated $40 billion global luggage market, with newer brands outperforming established competitors in AI-generated recommendations.