About

Away designs and sells high-quality luggage and travel accessories aimed at modern travelers who appreciate both functionality and style. Their products include suitcases, bags, and various travel accessories that are practical yet aesthetically pleasing. Away operates on a direct-to-consumer model, selling products through their website and physical stores in major cities, which allows them to control the customer experience and offer competitive prices. They provide a 100-day trial period, free shipping, and returns to enhance customer satisfaction. Away has expanded its reach to several countries and also targets corporate clients through a gifting program. The company's goal is to transform the travel goods market by combining style and functionality while maintaining a strong focus on customer service.

Simplify's Take

What believers are saying

• Recognition as one of Fast Company's 'World's Most Innovative Companies' and on TIME's list of 'Best Inventions' highlights Away's industry leadership.
• The company's expansion into global markets like Canada, the UK, Germany, and France indicates strong growth potential.
• Strategic partnerships, such as with Master & Dynamic, and innovative product launches like TSA-compliant items, demonstrate Away's commitment to staying ahead of market trends.

What critics are saying

• The travel goods market is highly competitive, requiring continuous innovation to maintain market share.
• Economic downturns or travel restrictions, such as those seen during the pandemic, can significantly impact sales and revenue.

What makes Away unique

• Away's direct-to-consumer model allows for competitive pricing and a controlled customer experience, unlike traditional retail models.
• The company's focus on combining functionality with style sets it apart in the travel goods market, making their products both practical and aesthetically pleasing.
• Away's 100-day trial period and lifetime product durability guarantee enhance customer satisfaction and loyalty, distinguishing it from competitors.

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