About

Away designs and sells high-quality luggage and travel accessories aimed at modern travelers who appreciate both functionality and style. Their products include suitcases, bags, and various travel accessories that are practical yet aesthetically pleasing. Away operates on a direct-to-consumer model, selling products through their website and physical stores in major cities, which allows them to control the customer experience and offer competitive prices. They provide a 100-day trial period, free shipping, and returns to enhance customer satisfaction. Away has expanded its reach to several countries and also targets corporate clients through a gifting program. The company's goal is to transform the travel goods market by combining style and functionality while maintaining a strong focus on customer service.

Simplify's Take

What believers are saying

• Away is recognized as one of the 'World's Most Innovative Companies'.
• The company has expanded its market reach to countries like Canada and the UK.
• Away's new holiday luggage collection caters to both travel and stay-at-home needs.

What critics are saying

• Departure of key executive Mark Chou may impact leadership stability.
• Competitors launching TSA-compliant products could erode Away's market share.
• Redesign of classic suitcases may not resonate with all loyal customers.

What makes Away unique

• Away offers a 100-day trial period, enhancing customer satisfaction and loyalty.
• The company uses a direct-to-consumer model, maintaining control over customer experience.
• Away's products combine functionality and style, transforming travel goods into statement pieces.

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