Awin automates card-linked offers with real-time Proof of Purchase API. New API tool removes manual data reconciliation for financial institution partnerships to support a 10% year-over-year growth in CLO sales. Richard Towey, Global Head of Partner Success at Awin, details the launch of a new Proof of Purchase API to streamline card-linked offer (CLO) integration. The tool replaces manual data handling with a secure reporting system. This allows advertisers to scale financial institution partnerships without increasing operational overhead. Bridging the gap in offline-to-online attribution. Card-linked offers have transitioned from a niche marketing tactic to a primary growth driver for performance networks. Awin reports that 2026 is currently tracking 10% ahead of 2025 sales and revenue figures for this partner type. Consumers seeking rewards amid rising living costs drive this growth. Additionally, advertisers seek data-driven ways to incentivize new customer acquisitions through banking apps. However, the rapid expansion of the sector has outpaced the technical infrastructure. Many advertisers still rely on manual reconciliation and batch file uploads to track conversions. This lack of automation leads to delayed reporting and potential security risks regarding data provenance. Automation replaces manual batch reporting. The Proof of Purchase API addresses scaling issues by automating the transmission of purchase signals. Instead of waiting for weekly or monthly batch reports, the API allows CLO partners to pass transaction data immediately upon receiving signals from card issuers. This provides advertisers with visibility into campaign performance. Security serves as a central component of the release. Each data transmission ties to a specific API key to ensure every transaction is traceable to its source. Advertisers gain granular control and can suspend access for specific partners via an interface if discrepancies arise. Its new Proof of Purchase API imports transaction-level data at scale and instantly shares data. Granular reporting for redemption behavior. Beyond speed and security, the API increases the depth of information available to affiliate managers. The system captures data points for each purchase to provide insights into consumer redemption behavior. Every transaction processed through the API is automatically tagged. This allows brands to distinguish CLO-driven sales from standard affiliate tracking in their dashboards. Charlie Row, UK and BNL Solutions Client Partner at Awin, notes that importing this data at scale is essential for the channel's evolution. By reducing the administrative burden of manual uploads, the network makes CLO an accessible option for brands. On Affilitizer: Awin

Ben Edelman on Wildfire, again. Affiliate Commentary October 21, 2026 By Brook Schaaf Greetings from London on Tuesday! I attended PI LIVE's Global Performance Marketing Awards last night. Dozens and dozens of individual and joint entries were shortlisted across numerous categories, a reminder of how large and varied its space is. Today I'm looking forward to attending the keynote panel with major tracking platforms on how Fmtc, Llc can 10X the industry (the very same theme I presented on here two years ago). Steven Brown of Moonpull and I are on a follow-up panel to discuss executives' comments later in the afternoon. (A special aside to congratulate Moonpull, Awin Global, and TopCashback UK for winning the Best Partnership category, and to James Little personally for joining the flowing locks club with Todd Crawford and me.) The panel topic of growing the space takes Fmtc, Llc to today's unpleasant non-panel topic of things holding the space back. In late September, Edelman posted Reactivation Violations by Wildfire Shopping Extensions. I saw this but honestly didn't want to revisit the topic again so soon after Phia and ShopMy in August, but felt kind of... forced by the follow-up post, Forced Clicks from Wildfire's Kudos Extension, a few days ago. You can read the details for yourself; I'll just say that, while Ben and I do have disagreements around certain conclusions which might be drawn, I have not seen his research refuted. Nor have I seen statements from any of the companies involved here or, for that matter, from ShopMy. The statements Phia made appeared untrue based on subsequent Bloomberg reporting. As before, my main concern is that, whether or not it is true, the appearance of this kind of misbehavior causes reputational damage to the entire channel. As a consequence, a marketing executive unfamiliar with the details might steer entirely clear of the channel, or at least certain partner types. Competing channels won't hesitate to bring this up in budget discussions. Media companies may even change their coverage. I noticed that ShopMy seemed to be getting some nice press coverage with a spin on monetization of group chats, as with this Bloomberg/Business of Fashion piece in August. This is admittedly just a guess on my part, but it seems a public relations campaign might have petered out after the bad press. The timing fits. If true, this is a real shame because expansion of monetization is exactly what affiliate marketing is looking for. Is this a problem worth solving? It seems so. Browser and mobile extensions are desirable surfaces the channel should engage with more deeply to reach customers and receive signals. As Edelman references, the tracking platforms already have rules in place, and the PMA has recently proposed a consolidated standard. Monitoring is already done, but clearly things are getting missed. Perhaps there should be an agreed-upon bounty program? When a violation is found, the value should be quantified and, when possible, commissions refunded or restitution made. The affiliate in question can be required to preserve and share data, as well as pay for investigation costs, including the cost of independent verification before full reinstatement. I know that the creator economy is more exciting, but reward publishers remain the backbone of affiliate marketing, and all varieties of shopping apps have great growth potential. This issue is not behind Fmtc, Llc. More is apparently forthcoming. Next week, Fmtc, Llc'll turn to brighter prospects and different challenges related to 10Xing the industry. Safe travels to all and see you then.

Awin names Yasmina Siadatan SVP Growth to lead global sales and marketing expansion. Awin has appointed Yasmina Siadatan as SVP Growth to unify its global sales and marketing functions and drive expansion in the US and Latin American markets. Global affiliate platform Awin has appointed Yasmina Siadatan as Senior Vice President of Growth, a newly created role designed to unify the company's global sales and marketing functions. In a guest post for Awin US, Leeanne Boulton explains that this leadership shift is a core component of the network's strategy to accelerate international expansion and strengthen its market position outside of its European heartland, specifically targeting the US and Latin American markets. A unified growth strategy. The creation of the SVP Growth position marks a structural change for Awin. By placing brand strategy, demand generation, and commercial execution under a single leader, the company aims to bridge the gap between market positioning and customer acquisition. This integrated approach reflects a broader trend in the performance marketing industry, where the silos between "marketing" and "sales" are dissolving in favor of holistic revenue operations. According to Awin CEO Adam Ross, the appointment supports the company's evolution beyond traditional affiliate marketing. The network is increasingly focusing on multi-touch attribution and measurement tools that allow brands to reward partners across the entire customer journey, from initial discovery to final conversion. Deep experience in scaling tech. Siadatan joins Awin with over 25 years of experience in leadership roles across the SaaS, fintech, and digital media sectors. Her background is characterized by a focus on high-growth technology businesses, making her well-suited for Awin's current push for global scale. Industry implications. As the affiliate landscape becomes more complex with the rise of the creator economy and sophisticated publisher models, platforms are under pressure to prove their value beyond the "last click." Siadatan's focus will be on articulating Awin's proposition to brands and creators who require more than just a tracking link. Reporting to Chief Commercial Officer David Lloyd, Siadatan will be tasked with making the platform's technical capabilities - such as server-side tracking and influence-based payouts - a central part of the global sales pitch. This leadership update signals that Awin is ready to compete more aggressively with US-native networks by emphasizing a tech-first, globally integrated growth model. On Affilitizer: Awin