B-O-F

B-O-F

Manufactures gravity-flow shelving for groceries

Overview

B-O-F focuses on gravity flow shelving for grocery stores. Bev-O-Flow uses inclined shelves that automatically slide products to the front, keeping shelves neat, rotated for freshness, and reducing stocking labor. The company differentiates itself by concentrating on gravity flow systems, backed by patents, and serving many leading grocery chains. Its goal is to help retailers improve on-shelf presentation and efficiency, and it has grown through private equity ownership changes, from the Knorring family to LaSalle Capital in 2021 and then to Victor Capital Partners in 2025.

Significant Headcount Growth

About B-O-F

Simplify's Rating
Why B-O-F is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Design

Consumer Goods

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Aurora, Illinois

Founded

1953

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Simplify's Take

What believers are saying

  • B-O-F attended BuildPoint 2025 and NACS 2025, signaling active customer pipeline development.
  • Victor Capital wants North American expansion and strategic M&A after February 2025 acquisition.
  • B-O-F’s customizable shelving sells freshness, labor savings, and better space utilization to chains.

What critics are saying

  • B-O-F’s 70-person Aurora operation is tiny against large fixtures and shelving competitors.
  • Private equity ownership from LaSalle to Victor increases pressure for leverage and fast expansion.
  • If retailers standardize on cheaper modular fixtures, B-O-F’s patent moat loses relevance.

What makes B-O-F unique

  • Patented gravity-flow shelving anchors B-O-F’s niche in beverage and specialty retail displays.
  • Victor Capital bought B-O-F on February 4, 2025, backing management-led growth.
  • B-O-F has served grocery, convenience, mass merchant, and drug retailers since 1953.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

Paid Vacation

Paid Holidays

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

18%

1 year growth

18%

2 year growth

22%
Business Wire
Feb 5th, 2025
B-O-F Corporation Joins with Victor Capital Partners to Accelerate Growth and Innovation

Victor Capital Partners (“Victor Capital”), a leading middle market private equity firm that partners with branded businesses in the industrial techno

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