BOverview
BOA Technology makes the BOA Fit System, a dial-and-lace mechanism that lets users tighten gear (such as shoes and helmets) with a small rotating dial, micro cables, and guides. This system replaces traditional laces with a smooth, continuous tension that can be dialed in precisely and locked in place. The company partners with leading brands to integrate the BOA Fit System into their equipment, giving athletes a customized, consistent fit across products. Unlike gear that uses standard laces, the BOA system distributes pressure evenly and allows quick on/off adjustments, which can improve comfort and performance. The goal is to help athletes achieve a secure, comfortable, and repeatable fit, strengthening the connection between the athlete and their equipment so they can perform better.
Work here?Claim your company
About BOA
Industries
Company Size
201-500
Company Stage
Acquired
Total Funding
N/A
Headquarters
Denver, CO
Founded
2001
Get referred to BOA
See people who can refer or advise you
Simplify's take
What believers are saying
- BOA’s 2026 snowboard launch adds PerformFit Wrap and H5 to Burton, K2, Ride.
- Ski boots with BOA reached 40% of 2026/27 models, up from 16 versions in 2023/24.
- Adidas CODECHAOS 27 BOA and Timberland PRO broaden BOA beyond snow sports.
What critics are saying
- BOA’s premium pricing limits adoption in entry-level footwear and price-sensitive retail channels.
- Brands now offer buckles, single-dial, cuff-dial, and dual-dial variants, diluting shelf clarity.
- If major partners internalize closure tech, BOA’s licensing model loses leverage by 2027.
What makes BOA unique
- BOA’s Fit System is embedded by Burton, Adidas, Salomon, Atomic, and Timberland PRO.
- Human Performance Fit Lab has 17 billion data points and 1,871 athlete tests.
- BOA’s lifetime-repairable dials and laces create a premium, serviceable closure standard.
Help us improve and share your feedback! Did you find this helpful?
Funding
Total Funding
N/A
N/A
Industry Average
Funded Over
1 Rounds
Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Health Savings Account/Flexible Spending Account
- Paid Vacation
- Parental Leave
- 401(k) Company Match
- Flexible Work Hours
- Hybrid Work Options
- Remote Work Options
- Stock Options
- Training Programs
Growth & Insights and Company News
6 month growth
10%1 year growth
10%2 year growth
10%Buying ski boots: the most common mistakes. Twist, don't clip: how BOA conquered the ski boot in three years. Try on a pair of ski boots this autumn and you'll struggle to avoid it: a dial instead of - or alongside - the buckles. At ISPO in Amsterdam, Patrick Hackl, Commercial Director at BOA, explained how the company went from four test partners to almost the entire ski boot market in just three seasons. Snowplaza took a closer look at the numbers. At a glance. * One in three ski boots sold next season will have a BOA fit system. * More than 40 per cent of all ski boot models for 2026/27 are available with BOA. * Almost every major brand is on board: from Salomon, Atomic, Fischer and K2 to Dalbello, Head, Tecnica, Nordica, Rossignol and Lange. From snowboard to ski. In snowboarding, BOA has been a household name for years: a dial, a thin steel lace and your boot is locked in. Ski boots were a different story. Power transfer is everything, and the buckle had gone unchallenged for around 50 years. Even so, BOA ran its first feasibility tests back in 2015/16, using existing components. Eight years of testing before launch. A long road followed. In 2018/19 BOA tested the concept with prototypes, between 2019 and 2021 came field and lab tests with injection-moulded parts, and from 2021 the first brand partners took it onto the slopes themselves. Those partners weren't chosen at random: BOA already worked with K2 and Salomon in snowboarding, and with Atomic and Fischer through ski touring. 'We wanted to start with partners who already trusted us,' says Hackl. Launched in 2023. The first BOA ski boots reached the shops in 2023, from four brands and with just one dial on the lower shell. BOA deliberately took it step by step. The full dual set-up with two dials only followed in 2025, when Dalbello, Head, Tecnica, Nordica, Rossignol and Lange also came on board. What difference does it make on the slopes? 'You can't just say: Snowplaza feel it works, or its ambassadors say so. You have to come with data,' says Hackl. Pressure mapping shows that a BOA boot spreads pressure evenly across the foot, while a traditional buckle boot creates a clear pressure point on the instep - exactly where many skiers suffer. BOA also measured lace tension throughout an entire race run, from tightening the boot to the descent. Tough enough? According to Hackl, BOA was never worried about the strength of the laces. The real enemy lies elsewhere: anything that sticks out. Think knocking your boots against the car, walking up and down stairs in ski boots, or ski touring. So testing focused mainly on whether the system would last the full lifetime of a boot, on and off the piste. Mainly at the top end. Look at the models for the 2026/27 season and it's clear where BOA sits. Among all-mountain and piste boots, BOA counted 417 models, 195 of which are available with BOA. For stiffer boots (flex 100 and above) that's 56 per cent; for softer boots below flex 100 it's around 30 per cent. Among freeride boots with a flex of 140, every single model has BOA. Why less so for beginners? Hackl says the gap makes sense. Softer boots are cheaper and are more often sold through other retail channels, where price matters most. BOA costs more than buckles, and a cheap version competing on price isn't an option: 'It never worked - we learned that several times over.' BOA is, however, working on integrating the system better into the boot, to make it more attractive at other price points too. More choice, but more confusion too. You can see BOA's rise on the shop shelf. In 2023/24 the all-mountain and piste segment had 16 BOA versions against 326 with buckles. For 2026/27 it's 185 against 204. Whether it's Head, Atomic, Fischer or Tecnica, you'll now find ski boots with BOA from practically every brand. Four versions of the same boot. The total number of versions rose from 414 to 480, even though hardly any more ski boots are being sold. That makes for crowded shelves. Hackl mentioned one brand that offers the same boot with the same flex in four variants: with buckles, with BOA on the lower shell, with BOA on the cuff, and with two dials. 'That's neither healthy nor sustainable.' So expect the range to become easier to navigate over the next few years. Broken? Free replacement parts. For skiers, this may be the most important point: the BOA system comes with a lifetime guarantee. If a dial or lace breaks, you can order a free repair kit at boafit.com/support/warranty, delivered to your door. Every part is designed to be repairable. And it rarely comes to that: according to BOA, the warranty rate is below 0.2 per cent. Support for ski shops too. Retailers get help as well. BOA has supplied key ski shops with spare-parts kits, training and materials, so staff can explain why a boot with BOA costs more. Through an online portal, shops can also order free parts and watch training videos. What will the ski boot of the future look like? Interestingly, brands are now coming to BOA themselves to say that all ski boots look the same. 'Ski boots have looked the same for 50 years,' Hackl replies with a wink. In the first phase, BOA deliberately worked with existing boots and moulds, adapting them. 'Otherwise we might have ended up looking like an alien on the shelf.' Now that brands are getting to know the system, BOA expects designs to become far more varied over the next five years. Its tip. Thinking about ski boots with BOA? Always try them on in a shop and, if possible, compare them with the same boot with buckles. Check that the dial and laces don't press on your instep and that you can operate the boot easily with gloves on. Fit is still what matters most. A dial won't turn the wrong boot into the right one.
BOA unveils new snowboard boot technology for the 2026-27 season. BOA Technology is expanding its snowboard boot technology for the 2026-27 winter season with an updated PerformFit Wrap system. BOA Technology is expanding its snowboard boot technology for the 2026-27 winter season with an updated PerformFit Wrap system and a new multi-directional H5 dial platform. Latest videos. The Denver-based company is marking its 25th anniversary while introducing the latest developments in its BOA Fit System. The technology is designed to provide more precise fit adjustments while improving stability, control and power transfer for snowboarders. The new products will be available on select snowboard boots from Burton, K2 and Ride Snowboards. New BOA PerformFit Wrap targets big mountain performance. BOA PerformFit Wrap uses strategically positioned panels connected to the BOA Fit System to create a more connected fit around the foot, ankle and lower leg. According to testing conducted by BOA's Human Performance Fit Lab, PerformFit Wrap configurations can provide up to 9 percent improved stability and control compared with traditional snowboard boot laces. The company also reports up to 4.5 percent improved power transfer. The system is designed to secure the heel while improving the connection between the rider's foot and the boot. BOA says the more even distribution of pressure can also improve responsiveness and edge control. Dan Feeney, Ph.D., vice president of partner product innovation and development at BOA Technology, said testing with elite riders demonstrated measurable performance benefits from the design. H5 brings multi-directional adjustment to snowboard boots. The new H5 dial platform introduces multi-directional adjustment to snowboard boots. Riders can tighten or loosen the system without completely releasing tension, allowing for more precise adjustments while riding. The dial can be mounted on the tongue or side of the boot, with a mirrored interface intended to provide a consistent adjustment experience. Snowboard boots equipped with dual H5 dials can offer additional zonal control and more precise fit adjustments. "Multi-directional dials are a game-changer for finding a precise fit. H5 really is the future of snowboard boot tech." - Sage Kotsenburg, 2014 Olympic gold medalist, 2022 Natural Selection Tour Stop 1 champion. Available for the 2026-27 season. The PerformFit Wrap expansion and H5 platform join BOA's existing snowboard technologies, including independent zonal adjustment and its Coiler system. The new technologies will debut on select Burton, K2 and Ride Snowboards boots for the 2026-27 winter season. BOA was founded in Steamboat, Colorado, in 2001 and its systems are now used by nearly 300 million athletes and workers across more than 80 countries.
Compass Diversified announces Appointment of Eric Weis as President of PrimaLoft; elevation of Shawn Neville to PrimaLoft Board chair. Rhea-AI Impact Rhea-AI Sentiment management Rhea-AI summary. Compass Diversified (NYSE: CODI) announced that Eric Weis has been appointed President of PrimaLoft effective February 23, 2026, succeeding Anne Cassava, who stepped down as CEO that same day. Shawn Neville has been elevated to Chair of PrimaLoft's Board. Mr. Weis joins from BOA, where he served as Global Chief Commercial and Marketing Officer and was credited as a key contributor while the company more than tripled revenue. Compass said the leadership moves aim to strengthen PrimaLoft's commercial and product capabilities in outdoor, athletic, and lifestyle markets. Positive. * Appointment of Eric Weis as President effective Feb 23, 2026 * Shawn Neville elevated to Chair of PrimaLoft board * Weis brings 15 years of BOA commercial and product experience * BOA growth record: company more than tripled revenue during Weis tenure * 25+ years of strategic and operational experience from Shawn Neville Negative. * CEO Anne Cassava stepped down effective Feb 23, 2026 * PrimaLoft undergoing an immediate leadership transition with a new president and chair 02/23/2026 - 08:10 AM WESTPORT, Conn., Feb. 23, 2026 (GLOBE NEWSWIRE) - Compass Diversified (NYSE: CODI) ("CODI"), an owner of leading middle market businesses, today announced the appointment of Eric Weis as President of its subsidiary, PrimaLoft Inc. ("PrimaLoft"). Mr. Weis will succeed Anne Cassava who will step down as CEO of PrimaLoft effective February 23, 2026. In addition, Shawn Neville, Chief Executive Officer of BOA Technology, Inc ("BOA") and a current member of the Board of Directors of PrimaLoft, has assumed the additional role of Chairman of PrimaLoft. "We thank Anne for her service and many contributions to PrimaLoft, including the development of a stronger product pipeline and organization," said Zach Sawtelle, Partner and Chief Operating Officer of Compass Group Management. Mr. Weis previously served as Global Chief Commercial and Marketing Officer of BOA, where he spent the last 15 years in ascending roles in Product Development, Commercial Management, and Marketing. During his tenure, Eric was a key contributor to BOA's success, during which time the company more than tripled its revenue. "We are excited to welcome Eric to PrimaLoft as President. He is a proven leader with deep commercial experience in the outdoor and performance markets," Mr. Sawtelle continued. "Additionally, Shawn's expanded role as Chairman of the Board brings 25-plus years of strategic and operational leadership experience; together we believe this positions PrimaLoft to build an even stronger future." Mr. Weis added, "I am honored and excited to be joining PrimaLoft, a global leader in creating innovative high performance sustainable thermo-regulating insulation solutions in partnership with the best brands in the Outdoor, Athletic, and Lifestyle Industries. I am a passionate outdoor enthusiast and a big fan of the brand and products, and look forward to working alongside the team to elevate PrimaLoft ever further into the future" About PrimaLoft PrimaLoft, Inc. is a world leader in the research and innovative development of high-performance sustainable insulation and fabric. The PrimaLoft(R) brand, a registered trademark of PrimaLoft, Inc., is used by more than 950 top global brands in outdoor and lifestyle, home furnishings, workwear, hunting, and military applications. Originally developed for the U.S. Army as a water-resistant, synthetic alternative to down, the brand is recognized today as a benchmark for providing unsurpassed performance in any condition, while lessening its impact on the environment. PrimaLoft, Inc., based in Latham, New York, with offices in Xiamen, China, is a subsidiary of Compass Diversified (NYSE: CODI). For more information, please visit primaloft.com, and follow PrimaLoft on Facebook, Instagram, and LinkedIn. About Compass Diversified CODI's strategy is to own and manage a diverse set of highly defensible, middle market businesses across the industrial and branded consumer sectors. CODI leverages its permanent capital base and long-term disciplined approach, maintaining controlling ownership interests in each of its subsidiaries and maximizing its ability to impact long-term cash flow generation and value creation. CODI provides both debt and equity capital for its subsidiaries, contributing to their financial and operating flexibility. CODI utilizes the cash flows generated by its subsidiaries to invest in the long-term growth of CODI and seeks to generate strong returns through its culture of transparency, alignment, and accountability. For more information, please visit www.compassdiversified.com. Forward Looking Statements This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, including without limitation, expectations with respect to CODI's and PrimaLoft's future operations and performance. Such forward-looking statements may be identified by, among other things, the use of forward-looking terminology such as "believe," "expect," "may," "could," "would," "plan," "intend," "estimate," "predict," "future," "potential," "continue," "should" or "anticipate" or the negative thereof or other variations thereon or comparable terminology, or by discussions of strategy that involve risks and uncertainties. These statements are based on beliefs and assumptions by CODI's management, and on information currently available to CODI's management. These statements involve risk and uncertainties that could cause actual results and outcomes to differ, perhaps materially, including but not limited to: changes in the economy, financial markets and political environment, including changes in inflation, interest rates and U.S. tariff and import/export regulations; risks associated with possible disruption in operations or the economy generally due to terrorism, war, natural disasters, or social, civil or political unrest; future changes in laws or regulations (including the interpretation of these laws and regulations by regulatory authorities); environmental risks affecting the business or operations of our subsidiaries; disruption in the global supply chain, labor shortages and labor costs; our business prospects and the prospects of our subsidiaries; the impact of, and ability to successfully complete and integrate, acquisitions that we have made or may make; the ability to successfully complete when we've executed divestitures agreements; the dependence of our future success on the general economy and its impact on the industries in which we operate; the ability of our subsidiaries to achieve their objectives; the adequacy of our cash resources and working capital; the timing of cash flows, if any, from the operations of our subsidiaries; CODI's ability to regain compliance with NYSE continued listing requirements; the cooperation of, and future concessions granted by, CODI's lenders; control deficiencies identified or that may be identified in the future that have resulted or will result in material weaknesses in CODI's internal control over financial reporting; and litigation relating to the Lugano Holding, Inc. ("Lugano") investigation, including CODI's representations regarding its financial statements, and current and future litigation, enforcement actions or investigations relating to CODI's internal controls, restatement reviews, the Lugano investigation or related matters. Please see CODI's Amendment No. 1 to Annual Report on Form 10-K/A for the year ended December 31, 2024 filed with the SEC on December 8, 2025 for other risk factors that you should consider in connection with such forward-looking statements. Investors are cautioned not to place undue reliance on forward-looking statements, which speak only as of the date such statements have been made. Except as required by law, CODI does not undertake any public obligation to update any forward-looking statements to reflect events, circumstances, or new information after the date of this press release, or to reflect the occurrence of unanticipated events. Faq. Who is the new primaloft president named by Compass Diversified (CODI) on February 23, 2026? Eric Weis was appointed President of PrimaLoft effective February 23, 2026. According to Compass Diversified, he previously served as Global Chief Commercial and Marketing Officer of BOA and has 15 years of ascending roles there. What happened to PrimaLoft CEO Anne Cassava as of February 23, 2026 (CODI)? Anne Cassava stepped down as CEO of PrimaLoft effective February 23, 2026. According to Compass Diversified, her departure coincides with the appointment of Eric Weis as president and a board leadership change. Who is the new Chair of PrimaLoft's board after the February 23, 2026 announcement by CODI? Shawn Neville assumed the role of Chairman of PrimaLoft's Board. According to Compass Diversified, Neville also serves as CEO of BOA and brings more than 25 years of strategic and operational leadership experience. What relevant experience does Eric Weis bring to PrimaLoft, according to Compass Diversified (CODI)? Eric Weis brings product development, commercial management, and marketing experience from BOA over 15 years. According to Compass Diversified, he was a key contributor while BOA more than tripled its revenue during his tenure. How did Compass Diversified (CODI) frame the purpose of the primaloft leadership changes on Feb 23, 2026? Compass Diversified presented the changes as positioning PrimaLoft for a stronger future with deeper commercial experience. According to Compass Diversified, the appointments aim to elevate PrimaLoft across outdoor, athletic, and lifestyle markets.
BOA Technology announces a new partnership with Timberland PRO and the debut workwear footwear collection featuring the BOA(R) Fit System.
BOA Technology announces new partnership with Timberland Pro and the debut workwear footwear collection featuring the BOA Fit System, designed to offer unmatched fit, performance, and reliability for professionals in demanding industries.
BOA is Hiring for 12 Jobs on Simplify!
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs
About BOA
Industries
Company Size
201-500
Company Stage
Acquired
Total Funding
N/A
Headquarters
Denver, CO
Founded
2001
BOA is Hiring for 12 Jobs on Simplify!
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs