B&S

B&S

Sourcing, logistics, and digital commerce platform

Overview

B&S connects suppliers, logistics partners, wholesalers, retailers and consumers worldwide using a high-tech platform and local presence. It coordinates sourcing, warehousing, distribution, digital commerce, marketing and brand development across the network to enable seamless sourcing, storage, order fulfillment and online sales, with local teams speeding delivery. It combines global reach with active local presence and a curated portfolio of premium brands, delivering integrated supply-chain services rather than focusing on a single function. Its goal is to expand product choice, speed delivery, boost conversions, and increase reach for brands and customers by making hard-to-connect parts of the supply chain work together smoothly.

About B&S

Simplify's Rating
Why B&S is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & Manufacturing

Consumer Goods

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Larochette, Luxembourg

Founded

N/A

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Simplify's Take

What believers are saying

  • Luke Maga's February 2026 hire strengthens travel-retail sales execution and premium spirits access.
  • B&S used 2026 expansion messaging around Kingofreach.com and regional teams for growth.
  • Private ownership since December 2025 enables longer capital allocation without quarterly market pressure.

What critics are saying

  • Sarabel delisted B&S on 23 December 2025, cutting public-market transparency immediately.
  • Travel-retail brands can bypass B&S through direct distributor deals and airport procurement.
  • If major partners shift to direct sourcing, King of Reach loses its core value proposition.

What makes B&S unique

  • King of Reach centralizes duty-free sourcing, pricing, and fulfillment across regions.
  • Luke Maga joined February 2026, deepening travel-retail relationships and route-to-market expertise.
  • B&S combines Netherlands headquarters, Dubai, Scandinavia, and Latin America commercial coverage.

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Benefits

Paid Vacation

Commuter Benefits

Remote Work Options

Flexible Work Hours

Training Programs

Mental Health Support

Disability Insurance

Gym Membership

Home Office Stipend

Performance Bonus

Company News

The Moodie Davitt Report
Feb 5th, 2026
B&S appoints industry veteran Luke Maga as Global Sales Director, Duty Free & Travel Retail

B&S appoints industry veteran Luke Maga as Global Sales Director, Duty Free & Travel Retail. B&S has named Luke Maga as Global Sales Director for its Duty Free & Travel Retail division, strengthening the Dutch company's focus on long-term partnerships and value creation through its King of Reach distribution model. Maga brings more than 20 years' international experience across the duty-free and travel retail sector. He joins B&S from Loch Lomond Group, where he led commercial transformation initiatives focused on route-to-market optimisation, premiumisation and distribution expansion across key regions. Prior to this, he spent a decade at CVH Spirits (formerly Distell International), developing international distribution and marketing programmes across a broad portfolio of brands. In his new role, Maga will lead B&S's duty-free and travel retail sales strategy, with responsibility for driving brand growth in both established and emerging markets. A key focus will be on leveraging the King of Reach brand and digital platform, Kingofreach.com, to support efficient and transparent routes to market for customers and brand partners. Maga succeeds Joris Broekmans, ensuring continuity within the division as B&S continues to strengthen its position across the channel. B&S Managing Director Maurice Riegel said: "Moodie International Ltd is very pleased to welcome Luke to B&S. His deep industry expertise, global perspective and proven ability to build strong partnerships make him an excellent fit for its ambitions. "With Luke on board, we are confident in further strengthening the King of Reach brand and our role as a trusted global partner in duty-free and travel retail." Maga added: "B&S's King of Reach model uniquely connects brands and customers through smart, efficient and scalable solutions. With its strong digital platform, global footprint and entrepreneurial mindset, B&S offers a powerful foundation for growth across all travel retail channels. "I'm excited to join the team and contribute to building even stronger partnerships worldwide." Based at the B&S headquarters in The Netherlands, Maga will work closely with regional teams in Dubai, Scandinavia and Latin America, supporting continued international expansion across the duty-free and travel retail channel.

Yahoo Finance
Jan 22nd, 2026
European stocks trading below estimated value as STOXX Europe 600 rises 0.77%

Sandoz Group is trading at CHF62, significantly below its estimated fair value of CHF109.51 based on future cash flows. The Swiss pharmaceutical company, which develops generic medicines and biosimilars, has a market capitalisation of CHF26.70 billion. Earnings are forecast to grow 25.3% annually, outpacing the Swiss market average. Recent European Commission approval for Ondibta and launches of biosimilars including Wyost and Jubbonti strengthen Sandoz's position in the expanding biosimilar market. SMG Swiss Marketplace Group, an online marketplace operator in Switzerland, has a market cap of CHF3.74 billion. The company generates revenue through automotive, real estate and general marketplace segments. The analysis comes as European markets show resilience, with the STOXX Europe 600 Index rising 0.77%.

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