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BURGA

Global online retailer of handbags

Overview

BURGA designs and sells physical consumer products to a global audience, with a history of rapid growth from a small project in Lithuania to 2 million+ customers, 7 million+ products sold, and $200 million in revenue. The company reaches shoppers through its online store and distributes products internationally. What sets BURGA apart is its emphasis on building a global movement and community around its brand, in addition to its large-scale operations. The company aims to keep growing, expand its product lineup, reach more customers worldwide, and continue the journey of building a global brand.

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About BURGA

Simplify's Rating
Why BURGA is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

DesignConsumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Vilnius, Lithuania

Founded

2016

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Simplify's Take

What believers are saying

  • 2025 revenue hit 110.5 million euros, with 2025 net profit of 15.7 million euros.
  • BURGA's 2026 site pushed aggressive bundles, signaling healthy demand and strong merchandising.
  • Management targets a new Kaunas factory, 40 annual products, and broader international expansion.

What critics are saying

  • Trustpilot complaints in 2026 still cite slow responses, delivery delays, and durability misses.
  • A premium $90 Romeo collection faces constant pressure from cheaper Amazon and Casetify rivals.
  • If Apple changes MagSafe or case form factors, BURGA's core accessory line weakens fast.

What makes BURGA unique

  • BURGA sells fashion-first phone cases, not generic protection, with 200-plus patterns.
  • It has expanded beyond cases into chargers, drinkware, straps, and watch bands.
  • Founders Gytis Gelzinis and Linas Motiejauskas built a DTC brand from Skuodas, Lithuania.

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Benefits

Health Insurance

Flexible Work Hours

Hybrid Work Options

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