Byoma aims to 'democratise' longevity beauty category with £25 serum. By Amanda May | Published: 11-Sep-2026 Byoma has entered longevity beauty with Longevit-8 Peptide Serum - formulated with a patented GHK-Cu Longevity Matrix, vegan Phyto-PDRN + NMN, and the brand's signature Tri-Ceramide Complex to boost skin prejuventation - stating the category should not be about 'premium price points' Byoma is aiming to "democratise" longevity beauty with a £25 serum that looks at the underlying biology of healthy skin and the multiple pathways that influence how it performs over time. The Gen Z skin care brand's new Longevit-8 Peptide Serum claims to enhance eight "key" markers of skin barrier health with its patented GHK-Cu Longevity Matrix, which blends copper peptides, niacinamide and vitamin E to support natural collagen production. This is completed with a vegan Phyto-PDRN + NMN, a molecular precursor to NAD+, and the brand's signature Tri-Ceramide Complex - which comprises ceramide NP, cholesterol and fatty acids - for barrier-boosting skin prejuvenation. Marc Elrick, CEO and co-founder of Byoma, told Cosmetics Business that entering the longevity category was "a natural next chapter" and "a big moment", taking the brand's barrier-first education and applying it to the next frontier of skin health. "Much of the longevity conversation is currently associated with highly technical treatments and premium price points, [but] Byoma was built to democratise clinically proven, science-backed skin care," said Elrick. "That is why we believe the conversation around skin longevity needs to evolve. Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year's winners are revealed. Click here to secure your place. "Longevity is not only correcting the signs of ageing once they have appeared, it should [also] mean understanding the

BYOMA debuts first-ever TV commercial to launch new Mask, campaign. BYOMA is debuting its first-ever TV commercial, The BYOMA Shorttime Show. The campaign introduces the new Bio-Collagen Radiance Facial Mask. What began as viral discourse around a reported height requirement for a major halftime performance before Super Bowl LX quickly became a cultural flashpoint, igniting memes, commentary, and a wave of "short king/queen" pride across social platforms. Super Bowl halftime show performer Bad Bunny posted two job listings for roles supporting his upcoming Super Bowl halftime show that had minimum height requirements. As the internet debated who was "tall enough" for the biggest stage of the year, BYOMA posed a different question: What if shorter is actually better? This insight is the foundation of The BYOMA Shorttime Show, a campaign that reframes "too short" as a strength and turns cultural exclusion into confidence. Featured creators include Juhm, Dylan Kevitch, Lisi German, Micky Gordon and Kristyn Hoffman. "The BYOMA Shorttime Show marks a defining moment for the brand," says Tara Loftis, Global President and Chief Brand Officer at BYOMA, in a news release. "As our first-ever TV commercial, it formally defines a new era of skincare influence, one where culturally fluent creators are not following beauty culture, but shaping it for Gen Z and Gen Alpha." "From day one, BYOMA has been about solving real problems with real science, and the Bio-Collagen Radiance Facial Mask brings that mission to life," adds Marc Elrick, Founder & CEO of BYOMA. "While collagen masks have gone viral, many focus on quick hydration without supporting the skin barrier. We engineered ours to be clinically backed, barrier-strengthening, and powerful enough to deliver glass-skin results in just 20 minutes. The Shorttime Show is the ideal way to debut it, celebrating the idea that when it's done right, shorter really is better." The campaign launched in phases, beginning with teaser drops across BYOMA's channels and talent channels in late January. The full campaign goes live February 6, 2026 and includes: * A digital-first hero commercial across BYOMA's owned platforms, further amplified on YouTube * Strategic partnership-led amplification on TikTok * A regional TV spot airing exclusively in Seattle, WA during the Big Game * A suite of social cutdowns extending the cultural moment across platforms