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Overview
BYOMA is a skincare brand focused on barrier health and education. It offers efficacious formulas designed to support skin barrier health and demystify skincare, making informed skincare choices accessible to a broad audience. The company emphasizes four guiding principles—Efficacy, Accessibility, Education, and Engagement—and builds an inclusive community around skin health. BYOMA distributes through major retailers like Sephora in the UK, Europe, and the Middle East, Ulta in North America, and other retailers such as Boots, Cult Beauty, and Amazon. Its goal is to empower people to understand their skin and choose products confidently, while expanding global access and engagement in skincare education.
About BYOMA
Industries
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Glasgow, United Kingdom
Founded
2022
People at BYOMA
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Simplify's Take
What believers are saying
- Surpassed $500 million in retail sales since 2022 launch with founder Marc Elrick as CEO.
- Introduced SPF 30 Moisturizing Gel-Cream in March 2023, fusing skincare with sun protection for Gen Z.
- Barrier Breakdown campaign educated younger consumers on skin barrier health, reinforcing barrier-first philosophy.
What critics are saying
- Viral TikTok views fail to convert into sustained sales due to Gen Z's ephemeral attention.
- Bansk Group acquisition may trigger cost-cutting or CEO Elrick removal, destabilizing product innovation.
- New SPF launch fails against CeraVe and La Roche-Posay due to lacking dermatologist endorsements.
What makes BYOMA unique
- BYOMA culture-jacks the Bad Bunny halftime height controversy to champion shorter is better.
- First-ever TV commercial debuts the Bio-Collagen Radiance Facial Mask for glass skin in 20 minutes.
- Culturally fluent creators like Juhm and Dylan Kevitch shape beauty culture for Gen Z.
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Growth & Insights and Company News
6 month growth
↑ 8%1 year growth
↑ 13%2 year growth
↑ 13%What they did: BYOMA launched its "Barrier Breakdown" as part of their "Skin Barrier Awareness Month," in a month-long effort to educate consumers, particularly younger generations, about proper skincare and the importance of a healthy skin barrier.
Skin care brand Byoma launched its first SPF moisturising product in March 2023; Moisturizing Gel-Cream SPF 30.
BYOMA is Hiring for 8 Jobs on Simplify!
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About BYOMA
Industries
Healthcare
Consumer Goods
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Glasgow, United Kingdom
Founded
2022
BYOMA is Hiring for 8 Jobs on Simplify!
Find jobs on Simplify and start your career today