IMT and Backlight launch joint media workflow solution in AWS Marketplace. Integrated Media Technologies, Inc. (IMT) is proud to announce the availability of its joint solution with Backlight, now available in AWS Marketplace. The bundled offering combines Backlight's cloud-native Iconik media asset management platform with IMT's professional services, enabling organizations to simplify procurement while accelerating the deployment of modern, hybrid cloud media workflows through a single AWS Marketplace transaction. Designed for organizations managing growing volumes of media content across on-premises and cloud environments, the joint solution combines AI-powered media asset management with IMT's expertise in workflow consulting, architecture, implementation, migration, and systems integration. Together, IMT and Backlight help customers centralize media assets, improve content discoverability, enable secure collaboration, and build scalable workflows tailored to their unique production environments. "Our customers are looking for more than software. They're looking for a trusted partner to help modernize increasingly complex media workflows," said Jason Kranitz, President of Systems Integration at IMT. "By bringing our implementation expertise together with Backlight's industry-leading Iconik platform in AWS Marketplace, we're making it easier for organizations to adopt cloud-native media asset management while reducing procurement complexity and accelerating time to value." The joint solution supports organizations throughout every stage of their modernization journey, from discovery and architecture through deployment, migration, workflow integration, and optimization. Customers also benefit from simplified AWS Marketplace procurement, consolidated AWS billing, and the ability to leverage eligible AWS funding programs where applicable, helping accelerate cloud adoption while reducing implementation risk. "IMT brings a deep understanding of modern media infrastructure, system integrations, and workflows that has enabled organizations of all kinds to dramatically improve their media management. Iconik customers consistently tell us what a positive experience it is to work with IMT, from evaluation through deployment. With IMT and Iconik together, organizations can empower their people to work more creatively and efficiently while truly getting the most from their media assets," said Jeremy Strootman, VP, North American Sales and Global Channel at Backlight. The IMT + Backlight solution is ideal for media, entertainment, sports, broadcast, and creative organizations seeking to modernize media asset management, streamline hybrid cloud workflows, and improve collaboration across distributed production teams.

Media technology company Backlight has added new capabilities to its Iconik, Wildmoka and Zype product lines.