Simplify's take
What believers are saying
- Backroads projected over 10% 2026 growth in its December 9, 2025 outlook.
- August 26, 2026 bookings rose more than 30% since 2023 in fall shoulder season.
- October 27, 2026 family holiday bookings rose nearly 20%, boosting winter demand.
What critics are saying
- Avery Hale Smith’s succession risk persists after March 5, 2026 podcast disclosures.
- Private-room discounting and expanded itineraries signal weaker pricing power against adventure competitors.
- Backroads still depends on discretionary leisure demand; a 2027 booking slowdown would hit growth fast.
What makes Backroads unique
- Backroads runs 550 itineraries across 60 countries, with Trip Leaders worldwide.
- Since 1979, Backroads built active travel around biking, hiking, women’s, and family trips.
- Backroads joined USTOA on April 13, 2026, strengthening distribution credibility.
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