Backstory, formerly People.ai, has appointed Victor Chang as Chief Information Security Officer to lead cybersecurity strategy and compliance programmes. Chang brings over 20 years of experience, most recently serving as a senior security leader at Meta, where he directed security for global mergers and acquisitions. The appointment comes as Backstory's AI answers platform handles sensitive revenue data for enterprise clients including OpenAI, NVIDIA and Palo Alto Networks. Chang's expertise spans compliance frameworks including ISO/IEC 27001, SOC 2 and PCI DSS. The San Francisco-based company, backed by ICONIQ Capital, Andreessen Horowitz and Lightspeed Venture Partners, provides AI-powered sales intelligence trained on billions of sales interactions. Chang also serves on the boards of Silicon Valley ISSA and SIM SF Bay Chapter.

People.ai has rebranded as Backstory, signalling a strategic shift from data analytics towards delivering actionable answers for sales teams. The AI-powered platform helps revenue leaders understand deal status and next steps by connecting signals across systems including emails, calls, meetings and CRM records. The company's platform integrates with existing tools like Salesforce, Slack, Microsoft Copilot, ChatGPT and Claude, eliminating the need to switch between multiple systems. Backstory uses over a decade of training on billions of sales interactions to provide revenue-specific insights on deal momentum and risk. The platform serves enterprise clients including Red Hat, Five9 and Palo Alto Networks. Backed by ICONIQ Capital, Andreessen Horowitz and Lightspeed Venture Partners, Backstory is based in San Francisco.

People.ai, an AI data platform for sales teams, has integrated the Model Context Protocol into its SalesAI Platform, enabling revenue teams to access complete revenue intelligence within existing AI workflows. The integration allows AI agents like Claude, Microsoft Copilot and ChatGPT to connect directly to People.ai's data layer, which combines structured CRM records with unstructured data from customer conversations and engagement patterns. The Answer Platform addresses a critical challenge: 80% of CRM data is inaccurate, according to research, whilst Gartner predicts 33% of enterprise software will include agentic AI by 2028. People.ai automatically collects revenue activity including emails, meetings and call transcripts, using patented matching technology to associate unstructured data with CRM records. The platform is now available to all People.ai customers, whose clients include Red Hat, Palo Alto Networks and TransUnion.