BBalsam Brands is a global online retailer focused on holiday and home décor products. Customers shop its online store to find decor items that help create joyful, meaningful moments with family and friends, and the company ships its products worldwide. The way it works is simple: design or source holiday and home décor items, list them on its eCommerce platform, and fulfill orders to customers around the world, often supported by teams across Boise, the Bay Area, Dublin, the Philippines, Windsor (Canada), and beyond. What sets Balsam Brands apart is its people-first culture: a focus on relationship building, authenticity, and doing the right thing, along with a commitment to empowering teams and partners and giving back to families and communities. The company’s goal is to create joy together by helping people love what they do, deliver products and experiences that inspire meaningful moments, and contribute to positive impacts in its communities.
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Industries
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Redwood City, California
Founded
2006
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Balsam Brands selects SoundCommerce for AI, analytics, data activation.
With the first quarter recently in the books and Q2 well underway, most companies have their collective eye on an uncertain economy and an inconsistent consumer. But for some companies, it’s beginning to look a lot like the holidays. Count Balsam Brands among them. The upscale eCommerce and D2C holiday decor retailer has to fit what would be a whole year’s worth of revenue for any other company into Q4. And with the runaway growth of artificial intelligence (AI), that means shaping up its data profile so it can continue a digital transformation that has been accelerated since the recent arrival of Chief Technology Officer France Roy. Roy, who came to Balsam from InBev, where he managed 400 data scientists and engineers, said he enjoys connecting technology and AI to revenue growth, even if it needs to be packed into the holiday season
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Industries
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Redwood City, California
Founded
2006
Find jobs on Simplify and start your career today