Overview
Balsam Brands is a global online retailer focused on holiday and home décor products. Customers shop its online store to find decor items that help create joyful, meaningful moments with family and friends, and the company ships its products worldwide. The way it works is simple: design or source holiday and home décor items, list them on its eCommerce platform, and fulfill orders to customers around the world, often supported by teams across Boise, the Bay Area, Dublin, the Philippines, Windsor (Canada), and beyond. What sets Balsam Brands apart is its people-first culture: a focus on relationship building, authenticity, and doing the right thing, along with a commitment to empowering teams and partners and giving back to families and communities. The company’s goal is to create joy together by helping people love what they do, deliver products and experiences that inspire meaningful moments, and contribute to positive impacts in its communities.
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About Balsam Brands
Industries
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Redwood City, California
Founded
2006
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Simplify's Take
What believers are saying
- 2024 SoundCommerce and Snowflake modernization strengthens AI-driven merchandising and customer activation.
- 2025 Honolulu store expansion and Maui flagship prove selective retail growth beyond e-commerce.
- Balsam exceeded one million social followers, strengthening brand demand before holiday 2026.
What critics are saying
- Holiday concentration makes Q4 execution existential; Balsam sells annual revenue in weeks.
- 2026 headcount fell to 335 team members, signaling tighter spending and operational caution.
- Accessibility litigation history and import-heavy sourcing expose Balsam to recurring legal and supply shocks.
What makes Balsam Brands unique
- Balsam Hill dominates premium reusable Christmas trees with global owned e-commerce channels.
- 2025 Detroit Lions sponsorship made Balsam Hill the first Christmas décor brand in NFL history.
- 2026 GE holiday lighting license expands Balsam Brands beyond trees into branded lighting.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
Disability Insurance
Health Savings Account/Flexible Spending Account
Unlimited Paid Time Off
Paid Vacation
Paid Sick Leave
Paid Holidays
Sabbatical Leave
Hybrid Work Options
401(k) Retirement Plan
401(k) Company Match
Employee Assistance Program (EAP)
Mental Health Support
Professional Development Budget
Conference Attendance Budget
Home Office Stipend
Pet Insurance
Accident & Critical Illness Insurance
Company News
Balsam Brands selects SoundCommerce for AI, analytics, data activation.
With the first quarter recently in the books and Q2 well underway, most companies have their collective eye on an uncertain economy and an inconsistent consumer. But for some companies, it’s beginning to look a lot like the holidays. Count Balsam Brands among them. The upscale eCommerce and D2C holiday decor retailer has to fit what would be a whole year’s worth of revenue for any other company into Q4. And with the runaway growth of artificial intelligence (AI), that means shaping up its data profile so it can continue a digital transformation that has been accelerated since the recent arrival of Chief Technology Officer France Roy. Roy, who came to Balsam from InBev, where he managed 400 data scientists and engineers, said he enjoys connecting technology and AI to revenue growth, even if it needs to be packed into the holiday season
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About Balsam Brands
Industries
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Redwood City, California
Founded
2006
There are no jobs for Balsam Brands right now.
Find jobs on Simplify and start your career today