Bankers Life

Bankers Life

Provides insurance and retirement planning services

Overview

Bankers Life focuses on helping middle-income Americans near or in retirement with insurance and investment needs. As a brand of CNO Financial Group, it offers life insurance, retirement planning, and wealth management solutions through a national network of over 225 offices and about 4,200 exclusive agents (including 700 financial representatives). The company relies on one-on-one consultations where agents listen to clients’ goals and tailor insurance and financial products to fit retirement objectives. Its approach combines local presence, personalized guidance, and rigorous training to deliver expert, ongoing customer service. Unlike some peers, Bankers Life emphasizes personal connections in communities and a broad advisory capability through its subsidiaries. The goal is to help clients protect health and retirement needs and achieve their financial objectives through tailored insurance and investment solutions.

About Bankers Life

Simplify's Rating
Why Bankers Life is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Financial Services

Healthcare

Company Size

5,001-10,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Chicago, Illinois

Founded

1879

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Simplify's Take

What believers are saying

  • CNO posted its 16th straight quarter of sales growth on July 30, 2026.
  • Management raised 2026 operating EPS guidance after Q2 2026 results.
  • Bankers Life's March 2026 EDB rider and 2026 briefing sharpen annuity competitiveness.

What critics are saying

  • TechMod expenses rose to $9.7 million in Q2 2026, pressuring margins.
  • Burnett v. Conseco Life still lacks final resolution after the 2025 jury and bench trials.
  • Bankers Life Insurance Company liquidation confusion can erode trust and divert policyholders by 2027.

What makes Bankers Life unique

  • Bankers Life sells retirement-focused insurance through 4,600 exclusive agents across 230 offices.
  • The March 4, 2026 EDB rider deepens GLIA legacy customization for beneficiaries.
  • CNO’s Bankers Life brand targets middle-income retirees with bundled Medicare and annuity products.

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Company News

StockTitan
Mar 4th, 2026
Bankers Life Introduces Enhanced Death Benefit Rider for Guaranteed Lifetime Income Annuity and Guaranteed Lifetime Income Annuity Plus

Bankers Life introduces Enhanced Death Benefit Rider for Guaranteed Lifetime Income Annuity and Guaranteed Lifetime Income Annuity Plus. Rhea-AI Impact Rhea-AI Sentiment (Positive) Rhea-AI summary. Bankers Life (NYSE:CNO) on March 4, 2026 launched an Enhanced Death Benefit (EDB) Rider for single-life Guaranteed Lifetime Income Annuity (GLIA) and GLIA Plus products. The optional rider, available at purchase in 48 states and Washington, D.C., complements Lifetime Income Withdrawals (LIWs), may provide a greater beneficiary benefit than the base policy, and includes spousal continuation flexibility. Policies have maximum premium limits up to $2 million. Positive. * EDB Rider available in 48 states + D.C. * $2 million maximum premium limit on GLIA/GLIA Plus * Enhances beneficiary legacy for annuitants taking LIWs * Spousal continuation flexibility if LIWs not taken Negative. Key figures. 4Q25 net income: $93M 4Q25 net operating income: $143M 2025 net income: $229M +5 more Market reality check. Price: $42.58 Vol: Volume 573,025 vs. 20-day... normal vol Peers on argus. CNO fell 0.78% while key life/annuity peers were positive: FG +3.56%, PRI +2.70%... Historical context. 5 past events · Latest: Feb 23 (Positive) Pattern 5 events Market pulse summary. This announcement adds an Enhanced Death Benefit rider to CNO's GLIA and GLIA Plus annuity products,... Key terms. enhanced death benefit, lifetime income withdrawals, required minimum distributions AI-generated analysis. Not financial advice. 03/04/2026 - 09:15 AM CARMEL, Ind., March 4, 2026 /PRNewswire/ - Bankers Life, a national life and health insurance brand that focuses on the insurance needs of Americans who are near or in retirement, today announced the launch of its Enhanced Death Benefit (EDB) Rider, a new optional rider available that complements Lifetime Income Withdrawals (LIWs) with an enhanced death benefit for designated beneficiaries. The EDB Rider is now available in 48 states and Washington, D.C., and can be added to single-life Guaranteed Lifetime Income Annuity (GLIA) and Guaranteed Lifetime Income Annuity Plus (GLIA Plus) products. "We consistently hear from clients who want the confidence of guaranteed lifetime income, but hesitate to start taking income because they worry about what they will leave behind for loved ones," said Scott Goldberg, President, Consumer Division at CNO Financial Group. "The Enhanced Death Benefit Rider was built to resolve that concern, providing dependable retirement income while preserving the ability to leave a meaningful legacy. At a time when middle-income Americans are increasingly concerned about their financial future, this rider helps people confidently use their income today without compromising peace of mind about tomorrow." The EDB Rider is available at the time of annuity purchase for single-life GLIA and GLIA Plus products. Designed for clients taking LIWs or Required Minimum Distributions, the rider may provide a greater benefit than a base GLIA or GLIA Plus policy - helping ensure that their annuity includes a meaningful legacy for beneficiaries. It also includes built-in flexibility for spousal continuation if LIWs have not been taken. GLIA and GLIA Plus products offer policyholders the option of a predictable, guaranteed income stream for life, while maintaining flexibility, control and access to their funds. Policies include maximum premium limits up to $2 million and income payments that may increase the longer a policyholder waits to begin withdrawals. To learn more about GLIA and GLIA Plus with the EDB Rider, and other products offered by Bankers Life, visit BankersLife.com. About Bankers Life Bankers Life focuses on the insurance and investment needs of middle-income Americans who are near or in retirement. The Bankers Life brand is a part of CNO Financial Group, Inc. (NYSE: CNO), whose companies provide insurance and wealth management solutions that help protect the health and retirement needs of working Americans and retirees. There are approximately 4,600 exclusive agents, including 800 financial representatives working from more than 230 U.S. sales offices. To learn more, visit BankersLife.com. SOURCE Bankers Life and Casualty Company Faq. What is the Enhanced Death Benefit (EDB) Rider launched by Bankers Life (CNO) on March 4, 2026? The EDB Rider is an optional add-on that supplements GLIA and GLIA Plus with an enhanced death benefit for beneficiaries, available at annuity purchase. According to the company, it complements Lifetime Income Withdrawals and may provide a greater beneficiary benefit than the base policy. In which states is the Bankers Life EDB Rider for GLIA and GLIA Plus available? The EDB Rider is available in 48 states and Washington, D.C. According to the company, availability applies at the time of annuity purchase for single-life GLIA and GLIA Plus products. How does the EDB Rider affect spousal continuation for GLIA (CNO) policyholders? The rider includes built-in flexibility for spousal continuation if Lifetime Income Withdrawals have not been taken. According to the company, this feature helps preserve continuity of benefits for surviving spouses under qualifying conditions. What premium limits apply to GLIA and GLIA Plus policies with the EDB Rider from Bankers Life (CNO)? Policies with GLIA and GLIA Plus include maximum premium limits up to $2 million. According to the company, that premium cap applies to the underlying products that can include the EDB Rider at purchase. Can a policyholder add the EDB Rider after starting Lifetime Income Withdrawals on CNO GLIA products? The EDB Rider is available at the time of annuity purchase for single-life GLIA and GLIA Plus products, not added after purchase. According to the company, it is intended to be elected when the annuity is bought. What investor implications does Bankers Life's EDB Rider announcement (CNO) have for product competitiveness? The announcement signals a product enhancement that may increase GLIA competitiveness in retirement markets. According to the company, the rider addresses client concerns about leaving a meaningful legacy while taking lifetime income.

PR Newswire
Mar 12th, 2024
Bankers Life Recognizes 34 Women Financial Advisors

CHICAGO, March 12, 2024 /PRNewswire/ -- Bankers Life today announced its list of Top Women Financial Advisors (TWFA) for 2024. Now in its third year, the program recognizes the company's top-performing women financial advisors representing Bankers Life Securities, Inc. and Bankers Life Advisory Services, Inc.This year's class of 34 women financial advisors is the largest since the TWFA program debuted in 2022. They represent more than $165 million in total assets under management (AUM) in 2023 and more than $35 million in total net new AUM last year."We are proud of the contributions of these talented and experienced advisors to not only our business, but also in helping play a role in securing the financial future of our clients," said Cheryl Heilman, president of Bankers Life Securities, Inc. (BLS) and Bankers Life Advisory Services, Inc. (BLAS)

MarketScreener
Oct 10th, 2023
Bankers Life Introduces New Flexible Premium Bonus Indexed Annuity

CHICAGO, Oct. 10, 2023 /PRNewswire/ -- Bankers Life, a national life and health insurance brand that focuses on the insurance needs of Americans who are near or in retirement, announced today that it is expanding its annuities portfolio by introducing the Flexible Premium Bonus Indexed Annuity (FPBIA).

PR Newswire
Aug 22nd, 2023
Cno Financial Group And Bankers Life Support The Alzheimer'S Association With More Than $407,000 In Donations In Its 21St Annual Fundraising Campaign

CARMEL, Ind., Aug. 22, 2023 /PRNewswire/ -- In its 21st year of supporting the Alzheimer's Association, CNO Financial Group, Inc. (NYSE: CNO) and Bankers Life announced today a contribution of more than $407,000 for Alzheimer's care, education and research programs."We have witnessed firsthand the impact of Alzheimer's disease on our families, our friends and our customers," said Scott Goldberg, president of the Consumer Division at CNO Financial Group and a board member of the Alzheimer's Association Illinois Chapter. "We are proud to see continued success with this important fundraising event and thank our associates and agents for their participation. As we move into an era of treatment, we are more hopeful than ever that we can help make a positive impact to enhance the lives of people and contribute to the end of Alzheimer's and all other dementia."The 2023 CNO and Bankers Life contribution includes a $200,000 corporate donation and $187,800 in public donations raised during the 21st annual Forget Me Not Days® fundraising campaign. The company's corporate Walk to End Alzheimer's teams have also already raised $19,400 in support of six fall events."The Alzheimer's Association is deeply appreciative of CNO Financial Group and Bankers Life for its ongoing commitment to our mission," said Donna McCullough, chief mission and field operations officer, Alzheimer's Association

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