BBanza makes pasta and related foods using chickpeas instead of traditional flour. It sells products like pasta, mac and cheese, and rice in the U.S. through both direct-to-consumer online orders and traditional retail stores. The chickpea-based products are high in protein (about 23 grams per serving), have 25% fewer carbs than regular pasta, and are gluten-free, offering a healthier alternative for fitness enthusiasts, people with dietary restrictions, and families. Unlike traditional pasta brands, Banza differentiates itself by combining high protein, gluten-free ingredients with multi-channel distribution and strong retail partnerships, including major chains. The company aims to expand its market share in the U.S. by making nutritious, high-protein, gluten-free options more accessible to consumers.
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Industries
Company Size
51-200
Company Stage
Series B
Total Funding
$29.3M
Headquarters
New York City, New York
Founded
2014
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Total Funding
$29.3M
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Industry Average
Funded Over
4 Rounds
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Campbell's, Banza launch first gluten-free Condensed Chicken Noodle Soup. Share via: Campbell's has partnered with Banza to introduce a gluten-free version of its Chicken Noodle Soup, marking the first time in the company's 150-year history that the classic soup is available without gluten. The new product, Campbell's Condensed Gluten Free Banza Chickpea Pasta and Chicken Soup, pairs Campbell's Chicken Noodle Soup with Banza's gluten-free chickpea penne pasta. "For over 125 years, Campbell's Chicken Noodle Soup has been a staple in homes across America," said Benjamin Crook, SVP of soup at The Campbell's Co. "Partnering with Banza lets us bring that same classic chicken noodle taste to the growing number of people looking for gluten-free options, made with ingredients like No Antibiotics Ever chicken meat and Banza's chickpea pasta in a flavorful variety that will stand out on shelf." Banza developed a special variety of chickpea pasta designed to hold up in broth while maintaining texture. The soup is made with "No Antibiotics Ever" chicken meat from USDA-approved U.S. suppliers. It is available now on Amazon and rolling out to retailers nationwide, with a suggested retail price of $1.99 per can. Prime members can save 20 percent on the new soup during Amazon Prime Day. "Banza's mission is to inspire people to eat more chickpeas, and what better way to do that than partnering with one of the most iconic American food brands," said Brian Rudolph, co-founder and CEO of Banza. "Campbell's Chicken Noodle Soup has been a staple for generations. Bringing it to the gluten-free community for the first time is something we're proud to be a part of." About 30 percent of the U.S. population actively seeks gluten-free options, according to Market Research Future, and the U.S. gluten-free market is projected to grow at a 9.8 percent compound annual growth rate from 2026 to 2033, per Grand View Research. About The Campbell's Co. Campbell's is headquartered in Camden, New Jersey, since 1869. The company had fiscal 2025 net sales of $10.3 billion. Its portfolio includes Campbell's, Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pace, Pacific Foods, Pepperidge Farm, Prego, Rao's, Snack Factory, Snyder's of Hanover, Swanson and V8. The Shelby Report delivers complete grocery news and supermarket insights nationwide through the distribution of five monthly regional print and digital editions. Serving the retail food trade since 1967,... More by Shelby Team
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Banza is introducing the new Banza Gluten-Free Brown Rice Pasta, giving fans a new way to enjoy the brand's nutrient-packed products.
Banza just launched a new line of brown rice pasta.
Just in time for #Veganuary, Banza has launched two new vegan pizzas in Whole Foods Market: Margherita and Roasted Veggie.
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We're working on gathering enough insights on this company, check back soon!
Industries
Company Size
51-200
Company Stage
Series B
Total Funding
$29.3M
Headquarters
New York City, New York
Founded
2014
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Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs