Barry's debuts Mobile Studio concept, taps Abercrombie for workout collection. Published: September 29, 2026 1/3 free articles used this month. The boutique fitness giant will debut its portable Run x Lift studio at Austin City Limits alongside a new activewear collection with Abercrombie's YPB Barry's is taking its signature Red Room beyond the studio. The boutique fitness giant is launching Barry's Mobile Studio, a portable version of its Run x Lift experience built from four interlocking shipping containers. The concept will make its debut Oct. 2-3 at the Austin City Limits music festival in partnership with YPB, Abercrombie & Fitch's activewear brand. Designed to replicate a traditional Barry's studio on the road, the mobile concept features 10 to 12 Woodway treadmills, 15 floor spots, mirrors and the brand's signature red lighting, along with a front desk and retail boutique. The launch gives Barry's a new way to bring its workout to major events without needing a permanent studio, potentially extending the brand into places where consumers may not otherwise encounter it. Austin City Limits, which Barry's says is expected to attract 450,000 people, will be the first stop. Festival attendees can purchase a pop-up class credit and reserve workouts through Barry's website or app. Barry's teams with Abercrombie. The mobile studio debut will double as a showcase for a new activewear collection co-designed by Barry's and Abercrombie's YPB. Barry's instructors provided fit and design input for the collection, which draws inspiration from the Red Room with red accents alongside black and neutral pieces designed to be worn both inside and outside the studio. The collection launches on Abercrombie's website Oct. 1 before arriving Oct. 15 on Barry's website and at 75 Barry's studios globally. Barry's worked with BeaverFit to develop the mobile studio, marking the first time the fitness equipment and training infrastructure company has created a mobile workout experience with a fitness brand, according to the companies. BeaverFit's container-based training environments have previously been used by the U.S. military and NATO forces, along with universities and fitness clubs. For Barry's, the concept creates a portable extension of a physical footprint that has reached 100 studios across 19 countries. At last year's ATN Innovation Summit, Barry's announced its intention to expand more aggressively across the U.S. and internationally after it received a strategic investment from PE firm Princeton Equity Group.

Abercrombie & Fitch's activewear brand, YPB launches multi-season partnership with Barry's. YPB by Abercrombie launches new line in collaboration with the fitness experts at Barry's. NEW ALBANY, Ohio, Sept. 24, 2026 (GLOBE NEWSWIRE) - Abercrombie & Fitch (Abercrombie), a division of Abercrombie & Fitch Co. (NYSE: ANF), announced a partnership between the brand's activewear brand, YPB (Your Personal Best), and Barry's, the original high-intensity interval workout studio. The multi-season collaboration brings together Abercrombie's style authority and Barry's authentic performance expertise through a collection designed to move seamlessly from workouts to life beyond the studio. The partnership introduces YPB to Barry's highly engaged community while also giving Abercrombie customers new ways to incorporate studio-ready activewear into their everyday wardrobes. The first collection, featuring performance fabrics, versatile silhouettes and functional layers, includes six styles for men and 12 styles for women. The collection will be available beginning Thursday, October 1, 2026, at Abercrombie.com and in select Abercrombie stores, followed by Barrys.com and 75 Barry's locations globally on October 15, 2026. With fit and design input from Barry's instructors Jon Herrmann, Amy Harioka and Lacy Mitchell and inspired by Barry's iconic Red Room, the capsule features bold red accents that reflect the energy of the space, balanced by black and neutral tones that make the pieces easy to wear before, during and after class. The collection reflects how both communities move through their day, balancing performance, versatility and style in pieces made to transition from a workout to what comes next. The partnership will also come to life through a series of in-person activations designed to integrate YPB directly into the Barry's community. YPB by Abercrombie will serve as the first official sponsor of Barry's newly launched Mobile Studio, partnering on a pop-up experience in Austin, Texas, on October 2 and 3, 2026, coinciding with Austin City Limits. Guests will have an opportunity to preview the YPB by Abercrombie x Barry's collection on-site. The experience will then continue in New York City, where YPB by Abercrombie x Barry's will take over Barry's NoHo studio from October 9 through 11, 2026. Guests can sign up for all upcoming classes at Barrys.com and on the Barry's app. "At Abercrombie, we're focused on outfitting our customers for every part of their lives, including the moments when they're moving, training and feeling their best," said Corey Robinson, brand president of Abercrombie & Fitch. "Barry's has built an incredibly engaged community around performance and connection, making this partnership a natural fit for YPB. Working directly with Barry's instructors helped us create a collection rooted in real workout experience, with the style and versatility our customers expect from Abercrombie." "YPB by Abercrombie brings an innovative perspective to activewear, pairing elite performance with the effortless and timeless style Abercrombie is known for," said J.J. Gantt, Barry's CEO. "This meaningful collaboration brings together two iconic brands that started with Barry's instructors playing a role in the design and creation of the pieces, ensuring the Barry's community can experience high-performance pieces designed to support them both inside and outside the Red Room." The YPB by Abercrombie x Barry's collection comes in women's styles in sizes XXS-XXL and men's styles in sizes XS-XXL for tops and bottoms. About Abercrombie & Fitch: Abercrombie & Fitch is an effortless, elevated American lifestyle brand, blending heritage and modern style through quality apparel, accessories and fragrance crafted for all of life's moments. Abercrombie & Fitch is the namesake brand of Abercrombie & Fitch Co. and is sold in more than 300 stores worldwide (including abercrombie kids) and on abercrombie.com globally. About Barry's: Barry's is the original high-energy cardio and strength interval training workout. Launched in 1998 in Los Angeles, it was the original pioneer in the global boutique fitness movement. Since then, it has grown from "The Best Workout in the World," to become not just a fitness leader, but a community and lifestyle brand with innovative in-studio and digital class modalities, Fuel Bars, retail offerings, and a competitive loyalty program. With over 100 studios spanning 19 countries, plus its digital offering, Barry's X, Barry's now brings its global Fit Fam community with its signature Red Room workout experience both virtually and physically. Following the success of the original workout, Barry's expanded its class offerings to include: LIFT (a 50-minute class focusing on strength training) and RIDE (a 50-minute class offering high-intensity interval training style indoor cycling paired with lifting.) Now a worldwide phenomenon with a cult-like following, Barry's makes working hard and getting strong, fun. For more information, visit: https://www.barrys.com/. Photos accompanying this announcement are available at

Yamaha gives Barry's Kuwait studio sonic muscle. September 15, 2026 KUWAIT: When Barry's opened its new fitness studio in Kuwait, the global fitness brand needed an audio system capable of matching the intensity of its signature 50-minute 'Red Room' workouts without compromising the venue's sleek interior. Yamaha Music Gulf, together with local partner Adawliah Electronics Co, designed and installed a system built around an eclectic mix of products from Yamaha Professional Audio, comprising the DXR10 mkII and DXS15 mkII powered loudspeakers, complemented by VXH6 pendant speakers. Founded in 1998, Barry's has grown from its original West Hollywood studio to a global premium fitness brand operating in more than 20 countries. Its high-intensity interval training combines strength and cardio, with the surrounding environment forming an important part of the experience. At the Kuwait facility, the brief called for powerful, immersive sound across the open-plan studio, while retaining sufficient control for quieter warm-up and cool-down periods. The audio system also had to integrate with the building infrastructure without interfering with the fitness equipment or the studio's visual design. Following a comprehensive site analysis, Yamaha Music Gulf and Adawliah Electronics Co specified DXR10 mkII powered loudspeakers alongside DXS15 mkII powered subwoofers for the main studio. The two-way DXR10 mkII is capable of 132 dB SPL, while the DXS15 mkII extends low-frequency response to 40 Hz and delivers a maximum SPL of 135 dB. Together, the systems provide the main studio with full-range reinforcement while maintaining a relatively discreet footprint. The reception area, stretching room and corridor are covered by Yamaha VXH6 pendant speakers, which provide 120° dispersion and 300 W power handling for background music reproduction. The VXH6 units are powered by an XMV4280-D multi-channel power amplifier operating in high-impedance (100V) mode, with system processing and control handled by a Yamaha MTX5-D digital signal processor, three MCP1 multimedia control panels and the iPad-based ProVisionaire Control app. The MTX5-D manages audio routing and processing, with music streamed from two laptops via Dante Virtual Soundcard. The system also includes two wireless microphones for gym instructors and an additional input for other sources via a WiFi router. Digital connectivity between the processor and amplifier provides the system's signal path with minimal interference. For day-to-day operation, the MCP1 panels and ProVisionaire Control allow staff without technical expertise to adjust volume and change sources. Engineers can also access the system remotely, allowing issues to be addressed without necessarily being on site. "The system was designed to hit 100 dB, but during testing it reached 105 dB with ease. It now runs comfortably below 98 dB, giving Barry's the headroom they need without sacrificing clarity," says Ahmad Jaber of Adawliah Electronics Co. "The result is a crystal clear, well balanced soundscape which has transformed the gym atmosphere, making it sound as good as it looks. The system is powerful, reliable and built to keep up with every beat of every workout. This is the first Yamaha installation for the Barry's franchise, but it won't be the last. The Yamaha speakers have helped our space drastically by providing a well balanced and high clarity sound throughout the amenity," adds Amira Moghaddam, Operations Manager at Barry's Kuwait.