Barry's

Barry's

High-intensity interval training fitness company

About Barry's

Simplify's Rating
Why Barry's is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Healthcare

Consumer Goods

Company Size

1,001-5,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

N/A

Headquarters

Miami, Florida

Founded

1998

Overview

Barry's specializes in high-intensity interval training (HIIT) workouts that combine running and weightlifting to help clients tone muscles and lose fat. Their workouts are designed for a wide range of fitness enthusiasts, from beginners to advanced athletes, aiming to improve physical fitness and overall health. Barry's operates in various countries, offering in-studio sessions that clients can book, as well as virtual classes for those who prefer to work out at home. The company generates revenue through membership fees, class packages, single-session purchases, and sales of branded merchandise and fitness equipment. What sets Barry's apart from competitors is its focus on effective HIIT routines and its ability to cater to a diverse clientele across the globe.

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Simplify's Take

What believers are saying

  • Barry's dual offering of studio and virtual classes meets the hybrid fitness demand.
  • Partnerships with brands like LALO Spirits enhance Barry's community engagement.
  • Expansion into wellness tourism can attract fitness-focused travelers globally.

What critics are saying

  • Emerging boutique fitness brands offer similar workouts at lower prices.
  • Cultural challenges may arise in new international markets like Bahrain and Abu Dhabi.
  • Partnerships for in-studio offerings may face supply chain or collaboration issues.

What makes Barry's unique

  • Barry's offers a unique blend of cardio and strength training in one session.
  • The company has a strong global presence with studios in 14 countries.
  • Barry's integrates music into workouts, enhancing the fitness experience.

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Benefits

Competitive Salaries

Generous & Comprehensive Packages

Flexible Schedules

Results-Driven Environment

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-1%

2 year growth

-1%
NBC Philadelphia
Jan 13th, 2025
Barry's Bootcamp announces new investment as others exit boutique fitness category

Barry’s currently has 89 studios globally that saw more than 7 million visits in 2024.

PR Newswire
Jul 29th, 2024
Lalo Tequila Announces Exclusive National Partnership With Global Fitness Brand Barry'S

The New Collaboration Offers Exciting Nationwide Activations and Exclusive Perks for ClientsAUSTIN, Texas, July 29, 2024 /PRNewswire/ -- LALO Spirits, a leading Mexican-owned tequila brand, is proud to announce a national partnership with Barry's, the leading global fitness brand renowned for its high-intensity interval training. This collaboration designates LALO as Barry's exclusive tequila partner, uniting two brands dedicated to excellence, inclusivity, and community.The partnership will consist of nationwide pop-ups and special events, complimentary classes, exclusive merch, social and digital integrations, and tastings of speciality LALO cocktails for the community at Barry's studios and events across the nation. The collaboration highlights both brand's commitment to offering premium experiences that are rooted in community and a vibrant lifestyle."We are thrilled to partner with Barry's and offer special LALO Tequila experiences at their studios and beyond," said David "R" Carballido Co-Founder + Chief Brand Officer of LALO Spirits. "LALO prides itself on being a clean, three ingredient tequila that you can feel good about drinking, and we believe our brand ethos will really resonate with the Barry's clients who work hard and play hard."LALO will be featured at Barry's owned destination pop-ups, complete with signature LALO cocktails and special experiences for new and existing clients. In addition, there will be community events throughout the year in major cities like New York City, the Hamptons, Los Angeles, Chicago and more."Barry's has always believed in balancing working hard and having fun, so we're very excited to be partnering with a premium brand like LALO that brings people together through their purely crafted tequila," said Joey Gonzalez, Global CEO of Barry's. "We look forward to offering our clients unique experiences and events that reflect the high standards and authenticity both Barry's and LALO stand for."ABOUT LALO:Eduardo "Lalo" González and David "R" Carballido are two friends who grew up together in Mexico and share three generations of tequila-making experience

PR Newswire
May 2nd, 2024
Once Upon A Coconut Teams Up With Barry'S To Bring Coconut Water To Its In-Studio Fuel Bars Nationwide

ORLANDO, Fla., May 2, 2024 /PRNewswire/ -- Once Upon A Coconut, a leading provider of premium coconut water, is thrilled to announce a new partnership with Barry's, the renowned fitness studio known for its high-intensity workouts. This collaboration will see Once Upon A Coconut's hydrating coconut water integrated into the shake offerings at all of Barry's in-studio Fuel Bars nationwide. Revitalizing Fitness: Once Upon A Coconut’s refreshing, all-natua coconut water now enhancing smoothies at Barry’s Boot Camp Fuel Bars, fueling workouts with natural hydration. (PRNewsfoto/The Neighborhood Beverage Company, LLC). This exciting partnership marries the refreshing, electrolyte-rich coconut water of Once Upon A Coconut with the health-focused, energizing shake recipes served at Barry's Fuel Bars. The initiative aims to enhance hydration and nutrition for fitness enthusiasts who are serious about their fitness goals and recovery."We are excited to team up with Barry's to bring a new layer of refreshment and nutrition to their already fantastic shake menu," said Matt Merson, Chief Sales Strategy Officer of Once Upon A Coconut

Vegconomist
Mar 18th, 2024
Oatly And Barry’S Partner To Launch Unsweetened Oatmilk In Fitness Studios Nationwide

Oatly has partnered with boutique fitness brand Barry’s to introduce one of its latest products, Unsweetened Oatmilk, to Fuel Bar offerings within Barry’s studios across the United States. This is the first of Oatly’s products available at Fuel Bars, which serves muscle-building and recovery shakes to Barry’s patrons, along with on-the-go snacks.Starting from March 18 and extending to April 22, customers of the 40 Barry’s locations nationwide will have the opportunity to customize their shakes with Oatly’s Unsweetened Oatmilk. Additionally, a special post-workout shake named “That Shake with Oatly In It” will be available.Crafted with a newly developed proprietary oat base, which was initially launched in January, this unsweetened version of Oatly’s oat milk contains no sugar and has only 40 calories per serving. Despite its health-conscious formulation, the product maintains the rich taste Oatly’s products are Additionally, it is low in saturated fat and rich in calcium, riboflavin, and vitamins B12 and D, aligning with the nutritional preferences of Barry’s health-aware consumers.Barry’s, a boutique fitness brand initiated in Los Angeles in 1998, has seen its presence grow to over 84 studios in 14 countries. It offers a combination of cardio and strength interval training sessions available in-studio and online and has become a globally recognized brand with a devoted fanbase.Clean ingredients at Fuel BarVicky Land, SVP of Brand at Barry’s stated, “We are very thoughtful in selecting clean ingredients for the Fuel Bar that will aid in recovery nutrition as it’s greatly important for maintaining muscle strength and function. Oatly is the perfect addition to the Fuel Bar family for this reason.”In addition to the new product offering, Barry’s clientele is encouraged to participate in weekly Oatly-themed classes held every Monday across all US studios

Athletech News
Oct 24th, 2023
Barry's Launches Streaming Music Service Through Feed.fm

Global fitness brand Barry's has launched Barry's X Radio, a streaming music experience powered by Feed.fm, bringing popular music across a variety of genres to its live and on-demand classes so members can tap into the high-energy fitness experience for which Barry's is known.

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