Wisconsin's third Solidcore studio plans to open at The Corners of Brookfield this fall.

Throughout the month, Solidcore will be partnering with the Loveland Foundation, a 501(c)(3) that works to provide resources to communities of color by providing financial assistance to those seeking therapy.

As consumers increasingly expect seamless convenience across all their daily routines, health and wellness services are increasingly relying on subscription models. In an interview with PYMNTS, Shane McCarthy, senior vice president of digital and marketing at strength training company Solidcore, noted that the wellness industry is shifting toward subscription models as consumers look for convenient, predictable services and as companies in the space aim to drive recurring revenue. “There’s just an ongoing increase in the amount of spend on wellness subscriptions, as people prioritize their health and wanting to feel good,” McCarthy said. “I think the industry has moved this way a lot over the last maybe 5 to 10 years, when you look at everything from wearables to nutrition. For consumers, it’s taking the hassle out of reordering, and it enables companies to able to provide better value, due to being able to better plan demand, supply chain — stuff like that.”