Baseball Lifestyle 101

Baseball Lifestyle 101

Online retailer of baseball apparel

Overview

Baseball Lifestyle 101 is an online retailer that sells baseball-themed apparel and accessories to fans and players across youth to adult men. Its products include premium t-shirts, hoodies, bottoms, youth tees, long sleeves, hats, lanyards, baseball jewelry, and comfortable footwear sold direct-to-consumer online. The brand links its products to the sport by presenting apparel as a cornerstone of the baseball lifestyle and offering unique designs some worn by Major League players. It differentiates itself with a focused baseball lifestyle identity, a curated mix of apparel and distinctive accessories, and a commitment to premium quality, aiming to grow its direct-to-consumer presence for baseball enthusiasts.

Significant Headcount Growth

About Baseball Lifestyle 101

Simplify's Rating
Why Baseball Lifestyle 101 is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Design

Consumer Goods

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Town of Babylon, New York

Founded

2016

Get referred to Baseball Lifestyle 101

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • April 2026 Grapevine Mills became BL101's seventh U.S. store.
  • Assembled Brands funded BL101 with asset-based credit for supply chain and expansion.
  • The July 2026 Flames Collection launch ties BL101 to adidas's ADIZERO cleats.

What critics are saying

  • BBB logged 319 complaints in three years, signaling chronic fulfillment and service strain.
  • Indeed reviews in 2026 cite layoffs, firings, and disorganized warehouse operations.
  • If adidas demand outpaces operations, shipping failures can wreck trust and brand value.

What makes Baseball Lifestyle 101 unique

  • July 2026 adidas partnership gives BL101 national sportswear credibility and distribution.
  • BL101 sells baseball-specific apparel, jewelry, and accessories for players and fans.
  • Seven U.S. stores plus DTC let BL101 monetize culture online and offline.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Employee Discount

Flexible Spending Account

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Growth & Insights and Company News

Headcount

6 month growth

17%

1 year growth

17%

2 year growth

34%
Baseball Lifestyle 101
Aug 14th, 2026
Baseball Lifestyle 101 ranks No. 42 on the 2026 Inc. 5000 list of America's fastest-growing private companies.

Baseball Lifestyle 101 ranks No. 42 on the 2026 Inc. 5000 list of America's fastest-growing private companies. August 14, 2026 Long Island-based baseball apparel and lifestyle brand posts 5,966% three-year revenue growth, ranking No. 5 in New York State, No. 6 in the New York metro area and No. 6 nationally among consumer products companies FARMINGDALE, N.Y. - Baseball Lifestyle 101 (BL101), the baseball apparel and lifestyle brand that began as an Instagram account in 2013, today announced it has been named No. 42 on the 2026 Inc. 5000, Inc.'s annual ranking of the fastest-growing private companies in America. The placement puts BL101 in the top 1 percent of the list on the strength of 5,966 percent revenue growth from 2022 to 2025. BL101 also earned four separate rankings on this year's list: * No. 42 nationally, out of 5,000 honorees * No. 5 among all companies in New York State * No. 6 in the New York metropolitan area * No. 6 nationally in the Consumer Products industry The Inc. 5000 is ranked by percentage revenue growth from 2022 to 2025. This year's honorees collectively generated more than $385 billion in 2025 revenue and created 627,208 jobs over the past three years. The median growth rate across the full list was 130 percent; among the top 500 companies, where BL101 ranks, the median was 1,338 percent. As a top 500 company, BL101 will be featured in the Fall issue of Inc. magazine. Founded on March 13, 2013, by then-16-year-old Josh Shapiro, Baseball Lifestyle 101 started as a social media account built around a shared love of the game. Shapiro built the following alongside his strength and conditioning coach and now co-owner, Bill Rom, and turned it into a product business with a single logo hat. Today BL101 employs more than 100 people, operates warehouses on both coasts, and sells through major sporting goods retailers including DICK'S Sporting Goods, SCHEELS and Academy Sports + Outdoors, in addition to its direct-to-consumer channels. "The Inc. 5000 has always celebrated entrepreneurs who see opportunity where others see obstacles," said Mike Hofman, editor-in-chief of Inc. "Their success in today's constantly evolving economic landscape is a powerful reminder that entrepreneurs are the driving force behind the American economy, creating jobs, fueling innovation, and shaping the future of business." BL101 and its fellow honorees will be recognized at the 2026 Inc. 5000 Conference & Gala, taking place October 14-16 in Dallas. Complete results, including an interactive database sortable by industry and location, are available at www.inc.com/inc5000. About Baseball Lifestyle 101 Baseball Lifestyle 101 (BL101) is a baseball apparel and lifestyle brand founded in 2013 in Farmingdale, New York. What began as an Instagram account has grown into one of the largest social media and apparel companies in the baseball industry, with more than 100 employees and products carried in major sporting goods retailers nationwide. BL101 designs apparel and accessories for youth and adult players and fans, built around the community that made the brand. Learn more at www.bl101.com. About Inc. Inc. is the premier media brand and playbook for entrepreneurs and business leaders shaping its future. Through its journalism, Inc. aims to inform, educate, and elevate the profile of its community: the risk-takers, the innovators, and the ultra-driven go-getters who are creating the future of business. Inc. is published by Mansueto Ventures LLC, along with fellow leading business publication Fast Company. For more information, visit www.inc.com. Inc. 5000 Methodology Companies on the 2026 Inc. 5000 are ranked according to percentage revenue growth from 2022 to 2025. To qualify, companies must have been founded and generating revenue by March 31, 2022. They must be U.S.-based, privately held, for-profit, and independent - not subsidiaries or divisions of other companies - as of December 31, 2025. The minimum revenue required for 2022 is $100,000; the minimum for 2025 is $2 million.

La Chica Deportes
Jul 16th, 2026
adidas, Baseball Lifestyle 101 announce multiyear partnership, launch activation in Philadelphia.

adidas, Baseball Lifestyle 101 announce multiyear partnership, launch activation in Philadelphia. PHILADELPHIA, Pa. - July 13, 2026: adidas and Baseball Lifestyle 101 (BL101) announced their agreement to a two-year partnership, with the first collaboration debuting this week ahead of baseball's big week in Philadelphia. The two brands will develop apparel, accessories, footwear and on-field equipment that reflect how baseball is lived, worn and loved on & off the field, slated for release throughout the remainder of 2026 and 2027. "adidas is committed to fueling our momentum in baseball by investing heavily in its future and the culture surrounding it. We couldn't be more excited to tap into BL101's unmatched understanding of how the modern player wants to look and feel on and off the field. Launching this collaboration in Philadelphia during All-Star Week is the perfect celebration of our shared vision, and we can't wait to bring our future collections to the athletes and fans who drive the game forward." - Aaron Seabron, adidas Vice President, General Manager of US Sports The partnership unites two brands who believe in the importance of driving baseball culture forward, with a shared emphasis on investing in rising stars at every level of the sport. "When we at Baseball Lifestyle think about culture, sports, and leaders in athlete storytelling, it is easy to immediately think of adidas. This collaboration brings together the on-field and off-field lifestyle of baseball that continues to explode in American culture. There is no better time to celebrate baseball and culture than in Philadelphia during America's 250th year and showcase how baseball is more than a game." - BL101 Co-Founder and Chief Strategy Officer, Bill Rom To kick off the partnership, adidas and BL101 are debuting a limited-edition drop of the BL101 Flames Collection, reimagined in a colorway that nods to adidas' newest ADIZERO Racing cleats. The partnership will continue with future collaborations across apparel, footwear, and on-field equipment to be announced in the coming months. Fans can follow @adidasdugout on social media for updates. More details of the partnership and launch campaign can be found in the official release.

SGB Media
Apr 9th, 2026
Baseball Lifestyle 101 opens second store in texas, 7th overall.

Baseball Lifestyle 101 opens second store in texas, 7th overall. April 9, 2026 Baseball Lifestyle 101, the baseball apparel and lifestyle brand, opened a store at Grapevine Mills in Grapevine, TX, its second store in the state and seventh in the U.S. The store offers the brand's baseball-inspired merchandise as well as products in collaboration with Backyard Baseball, Savannah Bananas and others. Founded in 2013 on Instagram by Josh Shapiro for baseball enthusiasts, Baseball Lifestyle 101 began selling apparel in 2016. The brand is based in Farmingdale, NY. Baseball Lifestyle 101's other full-price stores are located at Roosevelt Field Mall, NY; King of Prussia Mall, PA; Woodfield Mall, IL; The Galleria, TX; Orland Square, IL; Cumberland Mall, GA; and Mall of Georgia, GA. Image courtesy Baseball Lifestyle 101

Structured Finance Association
Jun 11th, 2025
Assembled Brands Provides Credit Facility to Baseball Lifestyle 101, Supporting Omnichannel Growth and Retail Expansion

Assembled Brands, a leading asset-based lender specializing in flexible growth lines of credit for emerging consumer packaged goods (CPG) and e-commerce businesses, today announced a new credit facility for Baseball Lifestyle 101 (BL101). This credit line is designed to support BL101’s impressive growth, supply chain optimization, and retail expansion.

Recently Posted Jobs

Sign up to get curated job recommendations

Baseball Lifestyle 101 is Hiring for 16 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →