BaubleBar

BaubleBar

E-commerce retailer of customizable fashion jewelry

About BaubleBar

Simplify's Rating
Why BaubleBar is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

51-200

Company Stage

Series D

Total Funding

$57M

Headquarters

New York City, New York

Founded

2011

Overview

BaubleBar sells fashion jewelry and accessories through a direct-to-consumer online platform, offering earrings, necklaces, bracelets, rings, and custom jewelry, along with an expanded line of blankets, throws, and jewelry storage. Customers shop on baublebar.com, with promotions driving purchases and a direct-brand experience supported by free US shipping on orders over $75 and prepaid returns; customization and gift cards add personalization. The company differentiates itself with affordable, trendy designs, personalization options, and a broad product catalog delivered through a direct-to-consumer model and selective global shipping. Its goal is to provide accessible, customizable fashion jewelry and accessories to fashion-forward women while maintaining brand control and expanding its market reach.

Simplify Jobs

Simplify's Take

What believers are saying

  • Seasonal and holiday collections drive repeat purchases and media coverage opportunities.
  • Functional collectibles like Disney pins combine wearability with collection-building potential.
  • Experiential retail partnerships with Disney Parks create location-based merchandise revenue streams.

What critics are saying

  • Disney licensing dominance squeezes margins through high royalty fees within 12–24 months.
  • Heavy reliance on fleeting collaborations risks abrupt contract termination by licensors.
  • Shein's AI-driven designs undercut BaubleBar's affordable jewelry at 50–70% lower prices.

What makes BaubleBar unique

  • Real-time data-driven design and merchandising enables faster trend-to-market speed than competitors.
  • Licensed character collaborations with Disney, Peanuts expand appeal across multiple age demographics.
  • Multi-format product ecosystem from jewelry to storage solutions increases customer lifetime value.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$57M

Below

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Below Average

Industry standards

$77M
$8.5M
BaubleBar
$50M
Hello Fresh
$70M
Twilio
$80M
Handshake
$100M
Affirm

Benefits

Hybrid Work Options

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
AllEarsNet LLC
Oct 23rd, 2025
You'll Want Everything In This NEW Disney Christmas Collection

You'll want everything in this NEW Disney christmas collection. Disney and BaubleBar have just released their NEW holiday collection, and I've got to warn you in advance that you're going to want it ALL! From Minnie ears to Mickey gingerbread man earrings this stunning collection's got all the bells and whistles. So if you're eager to break out the holly and deck the halls a little early, this is the perfect collection to get your home decor and accessories on board. DISCLOSURE: This post may contain affiliate links, which means when you click a link and make a purchase, AllEars TV: Walt Disney Company receive a commission. Add even more magic to your Disney vacation! Subscribe today to reveal the 10 BEST secrets hidden throughout the Disney world parks. If you're anything like me, you won't be able to peel your eyes away from staring at these Minnie Mouse Gingerbread Ears! The shimmering sparkle of the bronze-colored ears shine against the pops of color offered up in the gingerbread house decor! AllEars TV: Walt Disney Company especially love the rainbow colors trimming the red door and the swirls making up the window in each ear's design, but that center bow with the red and while peppermint candy is enough to make AllEars TV: Walt Disney Company swoon! You can celebrate the season with a brand-new take on Disney bag charms. For the first time, all your favorite characters are collected in one extra-special piece. This bag charm strings together Disney favorites in Mickey, Minnie, Donald, and Daisy all decked out for the holidays. You'll be feeling the festive spirit in no time thanks to this Mickey Mouse Gingerbread Charm Bracelet! The hues of pastel colors help bring this piece together with fun holiday touches to boot! Did you happen to catch the Mickey ears on top of the gingerbread house charm? Or the Mickey shaped golden bell? Even the tiniest of trinkets and accessories will be "home for the holidays" in this Mickey Mouse Disney Gingerbread Trinket Box. Set it out as an elegantly crafted decor piece or open the top and place anything from coins and jewels to pins and knickknacks inside for safekeeping. AllEars TV: Walt Disney Company might just wear these Mickey Mouse Gingerbread Earrings the whole year 'round because they're just too cute! These adorable stud earrings feature Mickey Mouse as a gingerbread cookie and have some impressive details. The red-and-white scarf and multicolored icing outlines on each earring are perfect for adding just enough holiday flair to the glossy gold enamel of the rest of the design! In the meantime, AllEars TV: Walt Disney Company'll be keeping an eye out for the latest Disney deals, so make sure you stay tuned to AllEars for more!

USA Today
Sep 8th, 2025
BaubleBar's new Peanuts jewelry is as playfully charming as the comic strip

BaubleBar just unveiled a first-of-its-kind Peanuts accessory collection, which pays homage to the iconic comic - and its most beloved characters - just in time for the strip's 75th anniversary.

Sarasota Herald-Tribune
Apr 4th, 2025
BaubleBar's top-selling tote bag comes in new sizes: Personalize yours today

BaubleBar has released their top-selling Icon Tote Bag in three new sizes.

Chip and Company
Dec 17th, 2024
Whimsical Wonders: Unpacking the Enchanting Disney Parks BaubleBar Collection!

The Disney Parks have partnered with BaubleBar to create a whimsical and stylish collection of jewelry inspired by classic attractions and beloved characters.

Country Living
Oct 19th, 2024
Jennifer Garner's Personalized Necklace Makes the Most Thoughtful Gift

BaubleBar launched a Birthstone Shop this year and Jennifer Garner is clearly a fan.

Recently Posted Jobs

Sign up to get curated job recommendations

BaubleBar is Hiring for 6 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →