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BaubleBar specializes in selling fashion jewelry and accessories, focusing on trendy and affordable pieces for women. Their product range includes earrings, necklaces, bracelets, rings, and customizable jewelry, as well as items like custom blankets and jewelry storage solutions. The company operates through a direct-to-consumer online platform, baublebar.com, which allows them to control their brand and customer experience while keeping prices competitive by avoiding intermediaries. BaubleBar frequently runs promotions to attract customers, such as discounts on specific product categories. They enhance the shopping experience by offering free shipping on U.S. orders over $75 and easy returns with prepaid labels. Targeting young, style-conscious women and gift shoppers, BaubleBar aims to provide personalized accessories that cater to individual tastes.
Company Stage
Series D
Employees
51-200
Industries
Consumer Goods
Total Funding
$42.8M
Headquarters
New York City, New York
Founded
2011
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