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BaubleBar specializes in selling fashion jewelry and accessories, focusing on trendy and customizable pieces for women. Their product range includes earrings, necklaces, bracelets, rings, and even custom blankets and jewelry storage solutions. The company operates through a direct-to-consumer online platform, baublebar.com, which allows them to control their brand and customer experience while keeping prices competitive by eliminating intermediaries. BaubleBar frequently runs promotions, such as discounts on specific product categories, to attract customers. They enhance the shopping experience by offering free shipping on U.S. orders over $75 and easy returns with prepaid labels. Targeting young, style-conscious women, BaubleBar also appeals to gift shoppers with options for gift cards and personalized items. The company's goal is to provide affordable, trendy jewelry that can be customized, making it accessible to a global audience.
Company Stage
Series D
Employees
51-200
Industries
Consumer Goods
Total Funding
$57.1M
Headquarters
N/A
Founded
2011
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