Overview

BaubleBar specializes in selling fashion jewelry and accessories, focusing on trendy and customizable pieces for women. Their product range includes earrings, necklaces, bracelets, rings, and even custom blankets and jewelry storage solutions. The company operates through a direct-to-consumer online platform, baublebar.com, which allows them to control their brand and customer experience while keeping prices competitive by eliminating intermediaries. BaubleBar stands out from competitors by offering a wide variety of affordable products and frequent promotional discounts, such as "20% OFF ALL RINGS." They enhance the shopping experience with free shipping on U.S. orders over $75 and easy returns through prepaid labels. Targeting young, style-conscious women and gift shoppers, BaubleBar aims to provide personalized accessories that cater to individual tastes.

Simplify's Take

What believers are saying

• Increased demand for personalized jewelry boosts BaubleBar's custom product offerings.
• Collaborations with popular brands like Disney enhance brand visibility and sales.
• Direct-to-consumer model allows BaubleBar to maintain control over brand experience.

What critics are saying

• Increased competition from other D2C brands offering customization.
• Growing trend in personalized fashion accessories could divert consumer interest.
• Disney's immersive retail experiences may overshadow BaubleBar's Disney collaborations.

What makes BaubleBar unique

• BaubleBar offers fast speed to market with unique sourcing capabilities.
• The company uses real-time data to design based on consumer taste preferences.
• BaubleBar's strong social media reach enhances its high-touch customer experience.

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Funding

Total Funding

$42.8M

Below

Industry Average

Funded Over

6 Rounds

Notable Investors:

Accel

Notable Investors:

Accel

$8,540,000

Series D

Dec 2021

Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.

Series D Funding Comparison

Below Average

Industry standards

Ind Avg. $77M

$8.5M

$49M

$50M

$70M

$80M

$100M

View all funding stages