Studs.com focuses on ear piercing and earring stacking, allowing customers to express their personal style. The company offers a variety of earring designs, including Captive Bead Rings and Fixed Bead Rings, which help with the healing of new piercings. Unlike competitors, Studs.com emphasizes personalized care through direct-to-consumer sales and provides educational content on aftercare. Their goal is to enhance the customer experience in the ear-piercing and earring market.

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Lerer Hippeau

Consumer Goods

STUDS

Shopbop has also partnered with Studs, offering an in-store Wisconsin Badger earring that comes with a $10 discount at Studs for ear piercing services.

Shopbop pop-up brings trendy, unique clothing to Madison

Continuing its push into physical retail, Studs on Friday opened a store at New York's Rockefeller Center, marking the brand's sixth store in the city, per company officials.

Studs plots 10 store openings this year

Owning the earscape market with Lisa Bubbers and Anna Harman from StudscameraImage Credits: TechCrunchWelcome back to Found, where we get to the stories behind the startups.This week Becca and Dom are joined by Lisa Bubbers and Anna Harman, the co-founders of the ear piercing company Studs. The duo spoke to us about:What fundraising for a brick-and-mortar company was like.How they build a new market, tapping consumers who are too old for Claire’s but might not want to go into a tattoo shop.The ways in which their leadership styles complement each other.Subscribe to Found to hear more stories from founders each week.Connect with us:On Twitter.On Instagram.Via email: found@techcrunch.comWelcome back to Found, where we get to the stories behind the startups. This week Becca and Dom are joined by Lisa Bubbers and Anna Harman, the co-founders of the ear piercing company Studs. The du...Though no one knows precisely what happened, a common theory is that Altman’s for-profit efforts became at odds with the mission-driven nonprofit board. Listen here or wherever you get your podcasts. Hello, and welcome back to Equity, the podcast about the business of startups, where we unpack the numbers and nuance behind the headlines

Owning The Earscape Market With Lisa Bubbers And Anna Harman From Studs

Next-gen ear-piercing concept Studs expands to Chicago.

Next-gen ear-piercing concept Studs expands to Chicago

Studs, a New York-based studio, will open its first Chicago location in the Gold Coast Wednesday, marking its 20th location nationwide.

Ear-piercing studio Studs to open first Chicago site in Gold Coast

For the person in your life who already has EVERYTHING... Shake Shack has partnered with STUDS, the ear piercing and earring brand, on a limited-edition Burger huggie and Shake Shack Earscape set.

Jennifer Coolidge Gets Into Cosmetics, The VS Show Is Finally Back, A Town & Country Feud, and Shake Shack's Fashion Moment

Venus Et Fleur in Westfield's Century City in Los Angeles Courtesy of Venus Et FleurIn 2015, Venus Et Fleur delivered flowers to New Yorkers just like the over 30K floral businesses in the US – an e-commerce website and some innovative packing and delivering. The product is what set it apart – the real flowers were treated to last about a year. In addition, unlike the traditional florist, it started online without a physical presence. That didn't matter to the tech-forward New Yorker, but eventually, the brand realized the value of having a storefront."We started our first retail endeavor doing a pop-up in the Oculus World Trade Center during their holiday fair 2018. It had a lot of success - many people knew about the brand but hadn't pulled the trigger on a purchase, and so they went in see the product learn more about it, and that's the part that sparked the idea in our minds - people were showing interest in just learning about the brand, about who we are, what we do you and what goes into our products. So, we sat down and talked about a retail strategy and launched our first doors at Oculus and Garden State Plaza in 2019," shared Sunny Chadha, cofounder of Venus Et Fleur.Education & Building RelationshipsThe value of having a store stems from the ability to educate potential shoppers, people who had heard about the brand or those who hadn't, that required some education to understand how the product was made and what led to its valuation

Venus Et Fleur, Known For Its Long-Lasting Flowers, Is Opening Boutiques And Revolutionizing The Floral Industry

Studs, an ear piercing and earring company that has truly elevated the scene, opened this week at 3288 M St NW.

Studs Ear Piercing Shop Opens in Georgetown | Georgetown DC

Studs, an ear piercing studio and brand popular with celebrities, will seek to tap into Dallas’ style-conscious buyers with its newest location in the West Village neighborhood.

Studs brings Earscaping to a Dallas boutique in West Village

Catering to shoppers craving experiential retail, Studs finds success both in-store and on the road. STUDSBrick-and-mortar retail is back on the rise. Store openings now exceed store closures as consumers crave more personalized, sensory experiences in-store.This is especially true for younger consumers: In the US, 81% of Gen Z shoppers say they prefer shopping in physical stores to discover new products, and more than 50% say in-store browsing is a way they can disconnect from the digital world.One brand doing this well is ear piercing and earrings brand STUDS, which offers a highly consultative ear-piercing experience in-store.Their goal: To fill the market gap for the demographic of buyers who’ve aged out of a brand like Claire’s and want a place to get a safe, sanitary ear piercing that isn’t a local tattoo or piercing parlor.STUDS took its retail concept and opened sixteen locations nationwide—fifteen of which opened during the pandemic. While thousands of stores and companies went bankrupt or closed down during the lockdown, STUDS thrived.STUDS co-founders Anna Harman and Lisa Bubbers credit their focus on experiential retail for their success. “Our stores themselves are our marketing, and they’re doing the advertising for us,” Bubbers said.In-store, STUDS shoppers will find Instagrammable displays and tactile features like silicone ears, which help customers build their own custom “Earscape.” Earscaping is a term Bubbers coined that refers to personalized ear piercings and earring stacking, resulting in a form of unique self-expression.Seeing as one can’t get an ear piercing online, this service-based aspect of STUDS’ operation gives people a reason to visit them in person.Once there, customers receive extensive education on the placement and earring options for ear piercings, a consultation with a trained ear piercing expert, and the opportunity to select and buy a variety of earrings.For shoppers who want more privacy and exclusivity, there’s also an option to rent out a STUDS store for private piercing events, which further encourages shoppers to make piercing a celebratory, fun, tactile experience that can be shared with friends.But the brand’s approach to experiential retail isn’t limited to its brick-and-mortar stores.In the summer of 2021, the brand launched Studs on Wheels—a mobile trailer that travels around the US to bring the brand’s piercing and earring shopping experiences to new locations.STUDS on Wheels STUDSThus far, locations included NYC’s Chinatown, Greenpoint Terminal Market, UCLA, and Sorority Row on the USC campus. The success of Studs on Wheels has Harman and Bubbers hinting that Studs on Wheels will show up on more campuses (and possibly even at events like Coachella) down the road.Beyond its core offering of experiential ear piercings in-store, STUDS also leverages its relationships with influencers and celebrities to drive foot traffic to these locations via special events.For example, in November of 2021, STUDS hosted a Friday meet and greet with influencer Serena Kerrigan.The event featured an earring collection STUDS designed in collaboration with Kerrigan and a hot chocolate bar

STUDS

Specializes in ear piercing and earrings

STUDS

Specializes in ear piercing and earrings

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