STUDS

STUDS

Specializes in ear piercing and earrings

About STUDS

Simplify's Rating
Why STUDS is rated
B
Rated C on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Goods

Company Size

201-500

Company Stage

Series B

Total Funding

$22.4M

Headquarters

New York City, New York

Founded

2019

Overview

Studs.com focuses on ear piercing and earring stacking, allowing customers to express their personal style. The company offers a variety of earring designs, including Captive Bead Rings and Fixed Bead Rings, which promote faster healing for new piercings. Unlike competitors, Studs.com operates a direct-to-consumer model, providing personalized aftercare advice and educational content to enhance the customer experience. The goal is to combine fashion with personalized care in the ear-piercing and earring retail market.

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Simplify's Take

What believers are saying

  • Studs is expanding with 10 new store openings planned this year.
  • Collaborations with brands like Shake Shack enhance visibility and attract new customers.
  • 'Studs on Wheels' reaches new markets, including college campuses and events.

What critics are saying

  • Increased competition from established jewelry brands could dilute Studs' market share.
  • The rise of at-home piercing kits threatens Studs' in-store services.
  • Negative reviews of Mystery Packs could harm Studs' reputation.

What makes STUDS unique

  • Studs offers a unique ear-piercing experience combining art and science.
  • The company provides educational content for optimal piercing aftercare and longevity.
  • Studs' earring designs, like Captive Bead Rings, aid in faster healing.

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Funding

Total Funding

$22.4M

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Mental Health Support

Health Savings Account/Flexible Spending Account

Flexible Work Hours

Paid Vacation

Paid Sick Leave

Paid Holidays

Parental Leave

Sabbatical Leave

Professional Development Budget

Employee Discounts

Pet Insurance

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

1%

2 year growth

-2%
The Badger Herald
Oct 17th, 2024
Shopbop pop-up brings trendy, unique clothing to Madison

Shopbop has also partnered with Studs, offering an in-store Wisconsin Badger earring that comes with a $10 discount at Studs for ear piercing services.

Retail Dive
Mar 4th, 2024
Studs plots 10 store openings this year

Continuing its push into physical retail, Studs on Friday opened a store at New York's Rockefeller Center, marking the brand's sixth store in the city, per company officials.

TechCrunch
Nov 21st, 2023
Owning The Earscape Market With Lisa Bubbers And Anna Harman From Studs

Owning the earscape market with Lisa Bubbers and Anna Harman from StudscameraImage Credits: TechCrunchWelcome back to Found, where we get to the stories behind the startups.This week Becca and Dom are joined by Lisa Bubbers and Anna Harman, the co-founders of the ear piercing company Studs. The duo spoke to us about:What fundraising for a brick-and-mortar company was like.How they build a new market, tapping consumers who are too old for Claire’s but might not want to go into a tattoo shop.The ways in which their leadership styles complement each other.Subscribe to Found to hear more stories from founders each week.Connect with us:On Twitter.On Instagram.Via email: [email protected] back to Found, where we get to the stories behind the startups. This week Becca and Dom are joined by Lisa Bubbers and Anna Harman, the co-founders of the ear piercing company Studs. The du...Though no one knows precisely what happened, a common theory is that Altman’s for-profit efforts became at odds with the mission-driven nonprofit board. Listen here or wherever you get your podcasts. Hello, and welcome back to Equity, the podcast about the business of startups, where we unpack the numbers and nuance behind the headlines

Chain Store Age
Nov 10th, 2023
Next-gen ear-piercing concept Studs expands to Chicago

Next-gen ear-piercing concept Studs expands to Chicago.

Chicago Sun-Times
Nov 6th, 2023
Ear-piercing studio Studs to open first Chicago site in Gold Coast

Studs, a New York-based studio, will open its first Chicago location in the Gold Coast Wednesday, marking its 20th location nationwide.

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