Bazaarvoice introduces AI Visibility package to prime brand content and UGC for AI recommendation. Bazaarvoice, Inc. The new solution provides the technical foundation, expert implementation, and independent measurement needed for brands to secure their spot on the AI shelf; clients currently enabled are already seeing a 40% increase in AI-driven referral traffic AUSTIN, Texas, Sept. 01, 2026 (GLOBE NEWSWIRE) - Bazaarvoice, the world's leading platform for sourcing, displaying, and amplifying authentic user-generated content (UGC), today announced the launch of its AI Visibility package. The new offering helps brands and retailers prepare their UGC for the era of AI search and shopping by making authentic customer content structured, accessible, and primed for discovery by AI platforms. AI is fast becoming the new storefront. But most brands' hardest-won proof of trust, from customer reviews to photos and ratings, is invisible to it. That's because most review platforms render this content through JavaScript widgets, a format most AI crawlers skim past entirely. As shopping increasingly starts with an AI-generated answer rather than a search results page, content that AI can't see can't be surfaced. The AI Visibility package is built to close this gap. Across clients using the underlying infrastructure, brands have seen a median 40% increase in AI-driven referral traffic, with 100% of client UGC served in formats AI crawlers can read instantly. "Because standard JavaScript rendering creates a massive blind spot for AI crawlers, hard-earned customer reviews, photos, videos, and star ratings are essentially left in the dark," said Doug Straton, CMO at Bazaarvoice. "We built the AI Visibility package to fix that, so that the moment a crawler hits your page, it sees the full spectrum of your consumer voice, from written reviews to shopper photos and videos." The AI Visibility Package is tailored specifically for brands and retailers that want to get ahead of the AI curve and position their products to be visible in AI-driven shopping journeys. By delivering the technical foundation to be found, cited, and recommended today, Bazaarvoice helps brands to secure early market share in the rapidly evolving AI landscape. Key capabilities & core benefits * Put your brand in prime position to be discovered by AI search: Converts ratings, reviews, and gallery images into AI-ready structured data, putting brands in the prime position to be recommended by AI applications. * Stay ahead as AI evolves: Designed as a dynamic, future-proof offering rather than a static point solution. Early adopters automatically receive new AI capabilities as Bazaarvoice ships them, without needing to make additional purchases. * Implement with confidence: Expert-guided implementation ensures complex structured data is deployed correctly the first time. Unlike automated coding agents that risk damaging search engine optimization (SEO) and generative engine optimization (GEO), Bazaarvoice leverages over 20 years of UGC infrastructure expertise to protect and strengthen existing performance. * Independent GEO measurement: Bazaarvoice has partnered with leading AI visibility measurement providers Bluefish, Evertune, and Profound to offer an independent measurement layer. While Bazaarvoice powers the content infrastructure, these strategic partners track and score how often brand content is cited in AI answers.

Daily research news online. The global MR industry's daily paper since 2000. Follow DRNO on... New offering and senior hires for Wayvia. July 15 2026 Cross-channel shopper and retail intelligence provider Wayvia, formerly known as PriceSpider, has launched a new Professional Services division, and appointed former Walmart exec Robert Gregory and former Bazaarvoice VP Lynne Riojas to its senior team. Irvine, California-based PriceSpider changed its name a year ago to Wayvia, after nearly two decades in business. It began as a price comparison tool, and has evolved into a full-funnel 'omnicommerce' performance platform offering in-depth insight into real-time pricing, product availability and shopper behavior, and backed by 'the world's largest' network of retailer and media partnerships. The new division brings together its platform, expertise and AI-driven insight to help brands succeed in eCommerce. Gregory (pictured above) will lead the new division as Senior Director of Professional Services, bringing more than two decades of experience building and scaling service offerings. He previously oversaw site merchandising operations at Walmart.com and held senior roles at commerce and supply-chain software providers including Salsify and PartnerLinQ, leading the onboarding of thousands of manufacturers across the general merchandise, automotive and DIY sectors. Riojas (pictured below) joins as Head of Sales to drive the company's revenue growth, tapping more than twenty years of sales leadership experience across healthcare, pharmaceuticals and software. Most recently she was Head of SaaS Sales at influencer and affiliate marketing platform Captiv8, having earlier spent a decade at Bazaarvoice, where she rose from Sales Director to Senior Divisional Vice President, Global & Strategic Enterprise. 'Our clients' time is their scarcest resource,' says CEO and co-founder Anthony Ferry, 'and Professional Services is how we help them make the most of it. Our platform already gives brands powerful, real-time insight into their omnicommerce performance. Now we're pairing that intelligence with expert advisors who interpret it and turn it into action on our clients' behalf. It's a true human-in-the-loop model, where AI surfaces what matters and our team brings the judgment and execution to make it count.' The company is on the web at www.wayvia.com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated. Most viewed items in the last week... Each (*) indicates > 1,000 views. Select a region below...

Daily research news online. The global MR industry's daily paper since 2000. Follow DRNO on... CRO appointment for Sprinklr. July 2 2026 In New York, CX platform Sprinklr has announced the appointment of former Bazaarvoice company President Thomas Addis as Chief Revenue Officer. Sprinklr offers what it calls a unified customer experience management platform ('Unified-CXM'), capturing massive amounts of structured and unstructured data from customer engagements on more than thirty channels. In March, the company reported revenue up 8% to $857.2 million for the financial year ended 31st January, with pre-tax income up by more than a third, to $66.8m. Addis (pictured) brings more than two decades of global enterprise tech company go-to-market and revenue leadership experience, most recently from Bazaarvoice where he was President and Chief Revenue Officer, and before that from Kinetica where he was CEO. Earlier in his career he was Global CRO intelligent content management firm Box; held leadership roles at Salesforce; and worked at IBM and Oracle. He holds a Bachelor's of Arts degree from UCLA. He reports to President and CEO Rory Read, who comments: 'Thomas brings a proven track record of driving growth through customer engagement, an innovative, AI-forward approach, and a passion for building high-performing global teams with strong sales cultures - all of which are critical as we continue our transformation journey.' Web site: www.sprinklr.com. All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated. Most viewed items in the last week... Each (*) indicates > 1,000 views. Select a region below...