Bazaarvoice

Bazaarvoice

Facilitates user-generated content for eCommerce

About Bazaarvoice

Simplify's Rating
Why Bazaarvoice is rated
B+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

1,001-5,000

Company Stage

IPO

Total Funding

$19.4M

Headquarters

Austin, Texas

Founded

2005

Overview

Bazaarvoice enhances consumer experiences and drives sales by leveraging user-generated content, such as customer reviews, ratings, and visual content, for retailers and brands. The company provides tools that allow clients to collect, manage, and distribute this content, integrating it into their online stores and marketing strategies. Bazaarvoice stands out by offering a powerful content engine that amplifies the reach of client content across a vast retail network and integrates with social media platforms. The goal is to empower brands and retailers to use customer opinions and visual content to inspire confidence and increase sales.

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Simplify's Take

What believers are saying

  • AI-driven personalization tools enhance user experience and increase engagement.
  • Growing concern over fake reviews boosts Bazaarvoice's authenticity verification processes.
  • Partnership with Attentive expands communication channels for personalized consumer interactions.

What critics are saying

  • Fake reviews and fraudulent content threaten Bazaarvoice's credibility and consumer trust.
  • Economic downturn reduces consumer spending on non-essential items, impacting demand.
  • Integration of Granify introduces risks in aligning AI-driven contextualization with existing systems.

What makes Bazaarvoice unique

  • Bazaarvoice leverages user-generated content to enhance consumer experiences and drive sales.
  • The company offers a powerful content engine that amplifies client content reach.
  • Strategic partnerships with social media platforms turn visual content into actionable purchase points.

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Funding

Total Funding

$19.4M

Below

Industry Average

Funded Over

4 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Benefits

Mental wellness matters - All team members get access to the Modern Health platform, which provides resources for personal/professional coaching, therapy, and meditation.

Improve your community and b:generous - We believe in investing our time and money to support our communities globally.

Embrace wellness and reward others - Through our YouEarnedIt platform, achievements, wellness, volunteering, and coaching is celebrated and rewarded, and everyone has a voice.

Paid sabbaticals - We reward employees for hard work. After five years with Bazaarvoice, you can apply for an eight-week paid sabbatical.

Recognition-based culture - We provide opportunities for annual merit rewards, company bonus schemes, and growth within your role.

Flexible work from home policies - The working world has changed. So have we.

Growth & Insights and Company News

Headcount

6 month growth

4%

1 year growth

4%

2 year growth

4%
GlobeNewswire
Nov 19th, 2024
Bazaarvoice Shopper Experience Index Vol 18: 88% of shoppers want an omnichannel experience, a third of shoppers say that includes social

AUSTIN, Texas, Nov. 19, 2024 (GLOBE NEWSWIRE) - Bazaarvoice, Inc., the leading provider of full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its annual Shopper Experience Index, based on a survey of more than 8,000 global shoppers.

B&T
Jul 9th, 2024
Bazaarvoice Report Reveals A Third Of Australians Start Holiday Shopping Before October

Bazaarvoice has released its 2024 Australian Holiday Shopping Season Behaviour Report, offering key insights for marketers and retailers as they prepare for the holiday season.

BizBash
Apr 22nd, 2024
The Why Behind the Wow: How Purpose-Driven Experiences Drive Event Engagement

At ShopTalk 2024, Bazaarvoice unveiled an Experiential Vending Machine that did more than dazzle-it delved.

Bakersfield.com
Mar 5th, 2024
Bazaarvoice announces new AI-powered features, further delivering seamless, omnichannel...

AUSTIN, Texas, March 05, 2024 (GLOBE NEWSWIRE) - Bazaarvoice, the leading platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today introduced three new capabilities powered by Bazaarvoice HarmonyAI, the intelligent engine fueling all of the company's current and upcoming AI-driven capabilities.

Business Wire
Feb 20th, 2024
Callrail Labs Unveils Ai-Powered Self-Reported Attribution, Providing Even More Visibility Into The Lead Journey

ATLANTA--(BUSINESS WIRE)--Today, CallRail, the AI-powered lead intelligence platform, announced AI-driven, self-reported attribution capabilities (patent pending) as a part of its innovation program, CallRail Labs. With this capability, marketers and business owners can easily get visibility into the impact brand, word of mouth, social media, and other difficult to track marketing efforts have had on generating leads, providing a more complete picture of marketing performance. CallRail has provided digital marketing attribution for a business’s calls, texts and form fills since 2011. This insight is critical to ensuring businesses understand which campaigns are working and how to best optimize spend. The introduction of AI-powered self-reported attribution takes attribution to new heights, offering unprecedented access to greater insights about the buyer's journey and the influence of indirect marketing channels. Businesses can now:Leverage conversational AI to listen, understand, and report on when customers share crucial information about the often hidden upper funnel factors and stimulus that prompted their engagement or purchase decisions.Seamlessly merge digital attribution with self-reported attribution, enriching reporting capabilities by source.Marketers strive to understand attribution across the full funnel, from what drove initial awareness of the business to the last touch point before a sale

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