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About
Bazaarvoice enhances consumer experiences and drives sales by leveraging user-generated content, such as customer reviews, ratings, and visual content, for retailers and brands. The company provides tools that allow clients to collect, manage, and distribute this content, integrating it into their online stores and marketing strategies. Bazaarvoice stands out by amplifying the reach of client content through a vast retail network and partnerships with social media platforms, enabling effective consumer engagement. The goal is to empower brands and retailers to use customer opinions and visual content to inspire confidence and increase sales.
Company Stage
Growth Equity (Venture Capital)
Employees
1,001-5,000
Industries
Data & Analytics, Consumer Software
Total Funding
$19.4M
Headquarters
N/A
Founded
2005
Simplify's Take
What believers are saying
- Bazaarvoice's continuous innovation, including new AI-powered features and strategic acquisitions, positions it as a leader in the eCommerce and digital marketing space.
- The company's extensive retail network amplifies the reach of client content, increasing the potential for higher consumer engagement and sales.
- Bazaarvoice's ability to address consumer concerns about fake reviews enhances trust and confidence in its platform, potentially leading to higher client retention and satisfaction.
What critics are saying
- The competitive landscape in digital marketing and eCommerce is intense, requiring Bazaarvoice to continuously innovate to maintain its market position.
- Integration challenges with newly acquired companies like Granify and affable.ai could pose risks to seamless operations and innovation.
What makes Bazaarvoice unique
- Bazaarvoice's focus on user-generated content and its seamless integration with eCommerce platforms and CRM systems sets it apart from competitors who may not offer such comprehensive solutions.
- The company's strategic partnerships and acquisitions, such as Granify and affable.ai, enhance its capabilities in AI-driven e-commerce contextualization and influencer marketing, providing a unique edge.
- Bazaarvoice's subscription-based model ensures a steady revenue stream while offering clients a robust suite of tools for managing and distributing customer-generated content.
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6 month growth
↑ 16%1 year growth
↑ 16%2 year growth
↑ 16%Benefits
Mental wellness matters - All team members get access to the Modern Health platform, which provides resources for personal/professional coaching, therapy, and meditation.
Improve your community and b:generous - We believe in investing our time and money to support our communities globally.
Embrace wellness and reward others - Through our YouEarnedIt platform, achievements, wellness, volunteering, and coaching is celebrated and rewarded, and everyone has a voice.
Paid sabbaticals - We reward employees for hard work. After five years with Bazaarvoice, you can apply for an eight-week paid sabbatical.
Recognition-based culture - We provide opportunities for annual merit rewards, company bonus schemes, and growth within your role.
Flexible work from home policies - The working world has changed. So have we.
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