Bazaarvoice enhances consumer experiences and drives sales by leveraging user-generated content, such as customer reviews, ratings, and visual content, for retailers and brands. The company provides tools that allow clients to collect, manage, and distribute this content, integrating it into their online stores and marketing strategies. Bazaarvoice stands out by amplifying the reach of client content through a vast retail network and partnerships with social media platforms, enabling effective consumer engagement. The goal is to empower brands and retailers to use customer opinions and visual content to inspire confidence and increase sales.

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Bazaarvoice

AUSTIN, Texas, Nov. 19, 2024 (GLOBE NEWSWIRE) - Bazaarvoice, Inc., the leading provider of full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its annual Shopper Experience Index, based on a survey of more than 8,000 global shoppers.

Bazaarvoice Shopper Experience Index Vol 18: 88% of shoppers want an omnichannel experience, a third of shoppers say that includes social

Bazaarvoice has released its 2024 Australian Holiday Shopping Season Behaviour Report, offering key insights for marketers and retailers as they prepare for the holiday season.

Bazaarvoice Report Reveals A Third Of Australians Start Holiday Shopping Before October

At ShopTalk 2024, Bazaarvoice unveiled an Experiential Vending Machine that did more than dazzle-it delved.

The Why Behind the Wow: How Purpose-Driven Experiences Drive Event Engagement

AUSTIN, Texas, March 05, 2024 (GLOBE NEWSWIRE) - Bazaarvoice, the leading platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today introduced three new capabilities powered by Bazaarvoice HarmonyAI, the intelligent engine fueling all of the company's current and upcoming AI-driven capabilities.

Bazaarvoice announces new AI-powered features, further delivering seamless, omnichannel...

ATLANTA--(BUSINESS WIRE)--Today, CallRail, the AI-powered lead intelligence platform, announced AI-driven, self-reported attribution capabilities (patent pending) as a part of its innovation program, CallRail Labs. With this capability, marketers and business owners can easily get visibility into the impact brand, word of mouth, social media, and other difficult to track marketing efforts have had on generating leads, providing a more complete picture of marketing performance. CallRail has provided digital marketing attribution for a business’s calls, texts and form fills since 2011. This insight is critical to ensuring businesses understand which campaigns are working and how to best optimize spend. The introduction of AI-powered self-reported attribution takes attribution to new heights, offering unprecedented access to greater insights about the buyer's journey and the influence of indirect marketing channels. Businesses can now:Leverage conversational AI to listen, understand, and report on when customers share crucial information about the often hidden upper funnel factors and stimulus that prompted their engagement or purchase decisions.Seamlessly merge digital attribution with self-reported attribution, enriching reporting capabilities by source.Marketers strive to understand attribution across the full funnel, from what drove initial awareness of the business to the last touch point before a sale

Callrail Labs Unveils Ai-Powered Self-Reported Attribution, Providing Even More Visibility Into The Lead Journey

Half (49%) also think government bodies should be solving issues of fraudulent content online, and over a third (36%) think the same of third-party expertsBazaarvoice, Inc., the leading platform for full-funnel authentic user-generated content (UGC) and social commerce solutions, today released its latest study based on a survey of more than 8,000 global shoppers and over 400 brands. The results revealed that fake reviews are something that weigh heavily on people’s minds when they are shopping, and they want brands to take action in order for them to feel confident in the content they’re consuming online.“Fake reviews undermine confidence in online content, dissuading shoppers and negatively impacting the online sales of brands and retailers,” said Andy Chakravarty, VP of Research at IDC Retail Insights. “Validating authenticity of product reviews improves the customer experience, giving shoppers peace of mind as they make informed purchasing decisions.”Marketing Technology News: MarTech Interview with Daniel Head, CEO at PhraseeGlobal survey highlights include:Consumers are concerned about all types of fake UGC: 75% are concerned about fake reviews, 69% are concerned about fake images, 68% are concerned about fake videos, 66% are concerned about fake questions and answers and 69% are concerned about fake social media content.75% are concerned about fake reviews, 69% are concerned about fake images, 68% are concerned about fake videos, 66% are concerned about fake questions and answers and 69% are concerned about fake social media content. They want brands to take care of it : The majority of respondents (63%) think the brand’s website they’re visiting should be solving issues of fraudulent content online, followed by governmental bodies (49%) and a third-party expert (36%).: The majority of respondents (63%) think the brand’s website they’re visiting should be solving issues of fraudulent content online, followed by governmental bodies (49%) and a third-party expert (36%). Brands think they’re on top of it: While consumers want them to do more, 94% of brands and retailers said that they rate the importance of maintaining online content authenticity in e-commerce business high, and the majority (76%) are confident in their current strategies and tools for detecting and preventing fraudulent or counterfeit content within their online channels.While consumers want them to do more, 94% of brands and retailers said that they rate the importance of maintaining online content authenticity in e-commerce business high, and the majority (76%) are confident in their current strategies and tools for detecting and preventing fraudulent or counterfeit content within their online channels. However, consumers are doing a lot of work to verify the legitimacy of online stores: Using trusted online shopping platforms (63%), researching the brand online (58%), checking for secure website indicators (e.g., padlock symbol), (51%), reading customer reviews (47%), and recommendations from a friend or family member (46%) are the most common ways they do so.Using trusted online shopping platforms (63%), researching the brand online (58%), checking for secure website indicators (e.g., padlock symbol), (51%), reading customer reviews (47%), and recommendations from a friend or family member (46%) are the most common ways they do so

Bazaarvoice Study Reveals Consumers’ Concern About Fake Reviews: 63% Think Brands Should Be Solving The Issue

Bazaarvoice acquires Granify, a leader in ai-driven e-commerce contextualization, enabling brands and retailers to increase online conversion and sales.

Bazaarvoice acquires Granify, a leader in AI-driven e-commerce contextualization, enabling brands and retailers to increase online conversion and sales

AUSTIN, Texas, Dec. 05, 2023 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc., the leading platform for full-funnel authentic user-generated content (UGC) and social commerce, today announced the acquisition of Granify, the leading e-commerce contextualization solution. The acquisition demonstrates Bazaarvoice’s continuing commitment to investing in leading-edge technology to supercharge e-commerce engines to deliver seamless shopper experiences and accelerate revenue lift. By avoiding personal identifiable information (PII) and using advanced AI and machine learning technology, Granify’s contextualization software overcomes major barriers to creating tailored on-site experiences, combining in-session shopper behavioral data with contextual signals to identify key moments in every shopper’s journey to drive better conversion.Granify’s approach ensures brand safety and enhances the shopping experience with elements like social proof, tailored search results, inventory levels, UGC, pricing, and customized offers, all timed perfectly within the consumer’s journey. When combined with Bazaarvoice's product and UGC data, retailers and brands will be able to create highly tailored shopping experiences for every customer within one platform.Keith Nealon, CEO, at Bazaarvoice, says: “Consumers are increasingly looking for a unique and personal shopping experience, while at the same time, being increasingly concerned with how their personal data and browsing behavior is used. At Bazaarvoice, we’ve focused on connecting shoppers to the information they truly want and need at the right time

Bazaarvoice Acquires Granify, A Leader In Ai-Driven E-Commerce Contextualization, Enabling Brands And Retailers To Increase Online Conversion And Sales

Attentive, a conversational marketing platform provider, has integrated with Bazaarvoice, a provider of user-generated content solutions, to enable companies to send review requests via SMS and email.

Attentive Partners with Bazaarvoice

Bazaarvoice, Inc.Social media has become integral to consumers’ shopping research, 73% aged 18-24 have purchased on social media last yearAUSTIN, Texas, Nov. 02, 2023 (GLOBE NEWSWIRE) -- Bazaarvoice, Inc., the leading provider of full-funnel authentic user-generated content (UGC) solutions, today released its annual Shopper Experience Index, based on a survey of more than 7,000 global shoppers. As a special addition to the report, over 400 global brands were also surveyed. The results revealed that as shoppers weigh their purchases more carefully in the current economic climate, they are spending less. They’re also relying heavily on UGC such as ratings, reviews, and shopper photos, while utilizing social media at every stage of the shopping journey, from discovery to purchase.Global survey highlights include:Consumers are changing their shopping habits due to the current economy: 73% of consumers claim to have changed their spending habits due to the current economy. They are choosing to make fewer purchases and spend less on practical (56%), delayable (61%), and non-essential (77%) products

Bazaarvoice Shopper Experience Index: 77% Of Shoppers Say They'Re Reducing Their Spending On Non-Essential Items Due To The Economy

User-generated content for eCommerce marketing

Bazaarvoice

User-generated content for eCommerce marketing

Bazaarvoice

User-generated content for eCommerce marketing

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