Pucker up, party people: BeatBox launches Xtreme Sour Black Cherry. Aug 05, 2026, 11:40 ET The limited-time flavor combines juicy cherry taste with a blast of extreme sour AUSTIN, Texas, Aug. 5, 2026 /PRNewswire/ - BeatBox Beverages is bringing a bold new twist to the party with the launch of Xtreme Sour Black Cherry, a limited-time flavor created for fans who crave unexpected taste experiences. The newest addition to the BeatBox lineup starts with a rush of juicy, jammy cherry flavor before delivering a punch of Xtreme sourness that takes taste buds straight into party mode. Packed in BeatBox's signature resealable carton, Xtreme Sour Black Cherry is designed for unforgettable moments wherever the party happens. "We talk to our fans all year and know they are looking for new and unexpected flavor experiences," said Justin Fenchel, CEO & Co-Founder of BeatBox. "Xtreme Sour Black Cherry is the result of that ongoing conversation. This launch is all about pushing flavor further and creating a taste experience that's impossible to ignore." Inspired by growing consumer demand for intense flavor profiles, Xtreme Sour Black Cherry represents the latest example of BeatBox's fan-first approach to innovation. The limited-time offering joins the brand's portfolio of party-ready flavors that have helped make BeatBox one of the fastest-growing brands in flavored alcohol beverages. Following its debut with fans and festival-goers at Lollapalooza, Xtreme Sour Black Cherry launched nationwide on August 1. Available while supplies last. About BeatBox: BeatBox is more than a party favorite - it's a category disruptor redefining the alcohol industry. Founded in 2011 as an MBA project at UT Austin, BeatBox gained national attention in 2014 after a game-changing appearance on Shark Tank. Today, the 'Original Party Punch' is sold in all 50 states and available at over 140,000 retail locations nationwide. As one of the fastest-growing RTD beverages in the United States, BeatBox offers more than 15 bold and nostalgic flavors. BeatBox combines innovation, a passion for live music, and a thriving community of superfans to deliver fun, flavor-packed vibes with every sip. According to Circana, in 2025, BeatBox sold over $350 million in retail sales in total U.S. MULC+ channels, which represents a growth rate of nearly 50% year-over-year. Learn more at www.beatboxbeverages.com and follow on Instagram or other social platforms. About Anheuser-Busch At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation's top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale. We make the nation's most iconic beers, ready-to-drink spirits, and beyond beer brands, including Michelob ULTRA - America's #1 top-selling and fastest-growing beer - Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers, and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That's who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. Data and Sources: Circana - Dollar Sales; TUS HB GEO [MULC+ and Package Liquor] - Wine & Spirits RTD; YTD through 05.03.26 Circana MULC+ TUS HB GEO, '25 FY thru 12/28/25 SOURCE BeatBox Beverages

Inkcarceration Music & Tattoo Festival Sold Out with 90,000 Fans July 17-19 At Ohio State Reformatory with Disturbed, Bad Omens, Limp Bizkit, & More, Plus Tattoo Artists & Tours Of The Prison Made Famous In 'The Shawshank Redemption. Inkcarceration America's Rock & Metal Tattoo Festival Welcomed Sold-Out Crowd Of 90,000 Fans For One-Of-A-Kind Destination Event July 17-19, 2026 At Ohio State Reformatory In Mansfield, Ohio More Than 65 Bands Took Over 3 Stages, Including Headliners Disturbed, Bad Omens & Limp Bizkit Special Performances & Collaborations Included: Gojira Performing With Paleface Swiss Drummer Luigi Paraventi, Ice Nine Kills Welcoming Alissa Gluz-White On "Twisting The Knife," Fit For A King's Ryan Kirby Joining Motionless In White & More Plus 100+ Tattoo Artists, Tattoo Competitions & Tours Of The Prison Made Famous In The Shawshank Redemption 2027 Dates To Be Announced Soon (July 22, 2026): Inkcarceration Music & Tattoo Festival - a recent Pollstar Global Festival Of the Year nominee - wrapped up another unforgettable year the weekend of July 17-19. Over three days, a sold-out crowd of 90,000 music fans assembled at the Ohio State Reformatory in Mansfield, Ohio for the one-of-a-kind destination event that offered 65 bands on three stages plus tattoo and haunted attractions. The weekend's memorable music was led by showstopping headlining performances from Disturbed, Bad Omens and Limp Bizkit, as well as Papa Roach, Cypress Hill, Hollywood Undead, Gojira, The Used, Sleeping with Sirens, A Day To Remember, Motionless In White, Ice Nine Kills and many more. This year's massive event also offered an incredible number of special performances and collaborations, including: Gojira performing With Paleface Swiss drummer Luigi Paraventi behind the kit Ice Nine Kills welcoming Alissa Gluz-White on "Twisting The Knife" Fit For A King's Ryan Kirby joining Motionless In White Sleeping with Sirens celebrating 15 Years of Let's Cheers To This Rev Theory'srare reunion Alien Ant Farm celebrating 25th anniversary of ANThology Beyond the music, other unique elements of Inkcarceration Music & Tattoo Festival included 100 tattoo artists and tattoo competitions fans were able to take part in, as well as the Blood Prison haunted attraction and tours of the prison made famous in the movie The Shawshank Redemption. DWP's paranormal investigative video series Paranormal Prison, which documents some of the supernatural experiences at Ohio State Reformatory with the help of Inkcarceration bands and hosts Josh Bernstein and Katrina Weidman (Ghost Hunters, Paranormal Lockdown), was filming all weekend. Participating bands included Motionless In White, Hollywood Undead, Starset, The Used, Lorna Shore, Get Scared, Alien Ant Farm and more. Future episodes will be available on the DWP YouTube channel and on Loudwire. Now in its 8th year, America's Rock & Metal Tattoo Festival once again drew fans from every state and many countries around the world, driving anoverall economic impact that has totaled more than $60 million since the festival began in 2018. Here's what the media had to say about Inkcarceration Music & Tattoo Festival 2026: "Organizers have transformed the prison grounds into a venue for one of the most extreme music and art gatherings in all of North America." - VICE "One of the more unique rock and metal festivals taking place across the U.S., Inkcarceration fully embodies counterculture, bringing noteworthy names in tattooing to the same place you can get a tour of a haunted prison." - Loudwire "Organizers have once again curated a lineup celebrating all things heavy." - Revolver "Need to let loose in a mosh pit? Looking for new body art? Get the best of both worlds [at] Inkcarceration, the premiere heavy metal and tattoo festival." - Columbus Dispatch "Every year attending Inkcarceration Music & Tattoo Festival feels like a family reunion." - Mansfield News Journal Inkcarceration is co-produced by Danny Wimmer Presents, one of the largest independent producers of destination music festivals in America, and Reinkcarceration LLC, a partnership that formed with the original founders of INK in 2021. Inkcarceration was proud to partner with American Socks, Beatbox Beverages, Blackcraft Cult, Eargasm, KONA, Middle West Spirits, Molten Cola, Monster Energy, Parlor Root Beer, Pretty Evil Co., Strüng, and Thriller Records in 2026. Inkcarceration 2026 crowd by Jordan Pantoja Disturbed by Steve Thrasher Limp Bizkit by Steve Thrasher Bad Omens by Steve Thrasher Motionless in White with Fit For A King's Ryan Kirby by Brian Anderson Blood Prison attraction by Jordan Pantoja Tattoo competition by Jordan Pantoja Inkcarceration fans by Steve Thrasher Inkcarceration 2026 crowd by Jordan Pantoja End of the night fireworks by Jordan Pantoja About Danny Wimmer Presents: Danny Wimmer Presents (DWP) is the largest independent producer of destination music festivals in the United States and a fully integrated live entertainment company spanning festivals, concerts, talent buying, venue development, and entertainment consulting. Since its founding in 2011 by music industry veteran Danny Wimmer, DWP has become known for producing some of North America's premier rock and alternative music festivals, including Aftershock, Bourbon & Beyond, GoldenSky, Inkcarceration Music & Tattoo Festival, Louder Than Life, Sonic Temple Art + Music Festival, and Welcome To Rockville. In addition to offering lineups stacked with A-list talent, these events draw on unique elements of local cuisine, culture and venue spaces to create distinct fan experiences. Beyond festivals, DWP operates DWP Concerts, a dedicated division focused on concert promotion, venue programming, strategic entertainment development, and venue consulting, alongside its nationwide Talent Services division. With an integrated, end-to-end approach across talent buying, marketing, sponsorship, operations, ticketing, production, hospitality, and fan experience, DWP partners with venues, festivals, casinos, and entertainment properties across the United States to deliver world-class live event experiences for fans, artists, partners, and host communities alike.