Beauty Pie launches new YOUTHBOMB serum with micro-scopic 'needles' Freelance Journalist Published 7th Sep 2026, 15:33 BST This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement. Beauty Pie has launched YOUTHBOMB Intense, a new skin renewal serum combining micro-spicules, exosomes and peptides, with promising results from an eight-week consumer trial. Beauty Pie is turning up the dial on one of its best-known skincare ranges with YOUTHBOMB Intense Skin Renewal Serum - a new formula combining exosomes, peptides and microscopic spicules. The serum joins Beauty Pie's existing YOUTHBOMB line-up which tackles visible signs of skin ageing. It costs £100 but Beauty Pie members pay £59. YOUTHBOMB Intense contains micro-spicules, tiny needle-like structures increasingly appearing in advanced skincare formulas. They're actually in the serum itself, so there's no roller or microneedling device involved. To coincide with the launch, Beauty Pie has released results from an eight-week consumer trial involving 67 people aged between 35 and 65, including those with sensitive skin. After eight weeks, 89% agreed their skin looked smoother and its texture appeared more refined, while 86% said their skin looked renewed. A further 85% agreed their skin appeared plumper, firmer and tighter. The formula also contains exosomes and peptides. Exosomes have become a much talked-about area of advanced skincare, while peptides are already commonplace in products designed to target the appearance of lines and loss of firmness. The launch builds on the success of Beauty Pie's original YOUTHBOMB 360° Radiance Concentrate, which arrived in 2022 and has become one of the brand's best-known skincare products. The concentrate has already proved a hit with Beauty Pie shoppers, earning 4.5 out of five from more than 4,100 customer reviews, setting a ahigh bar for its new Intense sister. Summer may be fading, but this deal is scorching. The TOG24 Jacinda Women's Supersoft Jersey Playsuit has plummeted from £50 to just £8, saving shoppers £42 in a huge 84% reduction. Made mainly from soft viscose and cotton, the bright pink playsuit features an elasticated drawstring waist, back-button fastening and two handy hip pockets. It's an easy throw-on outfit for holidays, warm weekends or getting next summer's wardrobe sorted ludicrously early.

Beauty Pie replatforms to Shopify to support growth. 14 Jul 2026 British brand Beauty Pie has moved its ecommerce operations to Shopify as the subscription-based beauty retailer readies for its next phase of growth, including international expansion and potential retail store openings. The online brand's membership model, which gives subscribers access to premium beauty, wellness and lifestyle products at lower prices, has historically required a complex technology setup. Beauty Pie said Shopify will help simplify operations while supporting a better customer experience. Two-pronged reason for change. Two key drivers behind the move were improving the experience for existing members and making it easier to launch in new markets. Shopify will allow Beauty Pie to adapt pricing, product ranges, language and checkout options more quickly as it expands internationally. The platform also offers a route to connecting online and in-store experiences through Shopify POS, something Beauty Pie is considering as it explores owned retail stores. Powering growth. Richard Locke, COO at Beauty Pie, said: "Our previous custom setup had been fantastic in getting Beauty Pie to where it is today, and it is a fantastic achievement for the teams that built it, but it was no longer the right approach, with it becoming increasingly difficult for our site to keep up with what consumers expect when shopping online in 2026. He added: "Moving to Shopify is enabling us to power our next phase of growth with fast development cycles, reduced complexity, and the ability to make use of all of Shopify's capabilities. All of which will help us make shopping at Beauty Pie even easier and more enjoyable for our members - both existing and soon-to-be!" Deann Evans, managing director, EMEA at Shopify, commented: "By replatforming to Shopify, Beauty Pie is simplifying its entire commerce stack to become a more agile business where teams can focus on achieving high-value work. We're excited to be supporting its future growth." Beauty Pie was founded by Canadian serial entrepreneur Marcia Kilgore in 2016, and has grown into a £964 million global powerhouse in 2026. Its success demonstrates that subscriptions models can grow beyond a niche membership base if they keep community, innovation and membership feedback at the heart of everything they do. Subscribe! Our editor carefully curates two InternetRetailing newsletters a week filled with up-to-date news, analysis and research. In addition to this, there is a dedicated newsletter focusing on the subscription economy every second Wednesday - click here to subscribe for free. And why not follow us on LinkedIn to receive the latest updates on our research and analysis?