Believe

Believe

Digital distribution and marketing for independents

Overview

Believe is a digital music company that supports independent artists and labels. It provides a range of services—from music distribution to marketing and promotion—via a global platform with local teams in Europe, the Americas, Asia, and Oceania. The platform lets artists distribute their music to many online stores and streaming services, while Believe also offers services such as social media management, playlist pitching, and public relations to help artists grow. Unlike some larger labels, Believe focuses on independent artists and maintains regional expertise and in-house labels to develop talent. The company operates on a partnership model, taking a share of the revenue generated from the music. Its goal is to help indie artists expand their reach, build careers, and succeed in global markets by providing end-to-end support from distribution to promotion.

About Believe

Simplify's Rating
Why Believe is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Entertainment

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Paris, France

Founded

2005

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Simplify's Take

What believers are saying

  • FY2024 adjusted EBITDA rose 33.5% to €67.1 million, showing operating leverage.
  • Believe guided FY2025 organic growth above 13% and EBITDA margin around 8%.
  • Europe ex-France and Germany grew 23.3%, while the Americas rose 18.0% in FY2024.

What critics are saying

  • Upbeat BidCo suspended trading on July 22, 2025; Believe will stop financial communications.
  • Mandatory squeeze-out at €17.20 removes public-market discipline and minority oversight.
  • Spotify, Apple Music, YouTube Music, and Amazon control streaming access and pricing leverage.

What makes Believe unique

  • Believe’s 2024 revenues hit €988.8 million, proving scale in independent music.
  • DMC's full acquisition strengthened Turkey distribution after the 2020 majority stake.
  • Believe bought ampd Method in December 2025, deepening data-led artist marketing capabilities.

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Funding

Total Funding

$390M

Above

Industry Average

Funded Over

2 Rounds

IPO funding comparison data is currently unavailable. We're working to provide this information soon!
IPO Funding Comparison
Coming Soon

Benefits

Health Insurance

Remote Work Options

Wellness Program

Mental Health Support

Gym Membership

Parental Leave

Commuter Benefits

Flexible Work Hours

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

1%
Believe
Dec 11th, 2025
Believe expands expertise in deep data marketing with the appointment of Darya Pourshasb as Chief Marketing Officer and the acquisition of her company, ampd Method

Paris, December 9th, 2025 – Global artist development company Believe announces today the appointment of Darya Pourshasb as Chief Marketing Officer, who will report to Founder and CEO Denis Ladegaillerie. With this appointment, Believe expands its in-house expertise and capabilities in deep data marketing and catalog services - and confirms the acquisition of music marketing platform ampd Method, founded by Pourshasb.

Investors Hangout
Jul 22nd, 2025
Believe Buyout: 98.67% Shares Acquired

Upbeat BidCo has acquired 98.67% of Believe's shares, totaling approximately 99.36 million shares, at €17.20 per share. A mandatory squeeze-out process will follow to acquire remaining shares. As a result, Believe will cease its financial communications, including its 2025 half-year results. Investors can contact Emilie Megel for inquiries.

PR Newswire
Jan 8th, 2025
Tunecore Names Mike Ceglio To The Role Of Vice President, Operations Strategy

"With Mike's extensive industry experience and a proven ability to build high-performing teams, we're now in a position to take our operations to the next level."

PR Newswire
Oct 26th, 2024
Tunecore Names Atticus Shelley As New Vice President, Finance

Under Atticus' leadership, our finance team will continue to not only ensure effective execution and oversight of the financial operations to best serve our artists, but also act as a key partner to the business around our artist development and growth strategies

GlobeNewswire
Aug 6th, 2024
Believe Acquires Dmc, Turkey'S Largest Independent Label

Believe acquires DMC,Turkey's largest independent labelParis, August 6, 2024 – Believe, one of the world's leading digital music companies, today announces it will be taking full ownership of Doğan Music Company (DMC), Turkey’s largest independent label.After an initial transaction in which the Group acquired a 60% majority stake in DMC in 2020, Believe has now reached an agreement with Doğan Group to exercise the call option, acquiring the remaining 40% of DMC for a total of €38.3 million. This transaction is subject to approval by the competition regulator.*****About BelieveBelieve is one of the world’s leading digital music companies. Believe’s mission is to develop independent artists and labels in the digital world by providing them the solutions they need to grow their audience at each stage of their career and development. Believe’s passionate team of digital music experts around the world leverages the Group’s global technology platform to advise artists and labels, distribute and promote their music. Its 2,020 employees in more than 50 countries aim to support independent artists and labels with a unique digital expertise, respect, fairness and transparency. Believe offers its various solutions through a portfolio of brands including Believe, TuneCore, Nuclear Blast, Naïve, Groove Attack, AllPoints, Ishtar and Byond

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