Belong Home

Belong Home

Property management for homeowners and renters

Overview

Belong Home provides property management services for homeowners and a curated rental experience for renters. For homeowners, it handles tenant sourcing, rent collection, and maintenance so owners earn rental income with less hassle. For renters, it offers well-maintained properties and a path to homeownership through rental payments. It earns a service fee, typically a percentage of monthly rent, and differentiates itself by serving both landlords and tenants while guiding renters toward ownership.

About Belong Home

Simplify's Rating
Why Belong Home is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Real Estate

Company Size

51-200

Company Stage

Debt Financing

Total Funding

$138M

Headquarters

Miami, Florida

Founded

2018

Simplify Jobs

Simplify's Take

What believers are saying

  • Belong opened Washington, D.C. in July 2026, expanding into another large rental market.
  • Belong’s Miami headquarters and Florida footprint support visible 2026 geographic growth.
  • Belong’s app and Belong PRO deepen switching costs through payments, repairs, and financing.

What critics are saying

  • Belong faces Gupta v. Belong Home false-ad litigation and an insurer coverage fight in 2025.
  • BBB logged 68 complaints in three years, signaling persistent service and trust issues.
  • Guaranteed-rent underwriting can create existential losses if vacancies and evictions spike in 2026.

What makes Belong Home unique

  • Belong guarantees rent and manages homes end-to-end across 20 states in 2026.
  • Belong charges 5% management in D.C., undercutting 2026 national averages.
  • Belong pairs homeowners and renters through app-based leasing, maintenance, and resident support.

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Funding

Total Funding

$138M

Above

Industry Average

Funded Over

6 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Company News

Crossroads Today
Oct 3rd, 2025
SJRC Texas to Host Roll & Read Event in Port Lavaca

PORT LAVACA, Texas - SJRC Texas | Belong will host its Roll & Read event on Saturday, Oct. 18, at Little Chocolate Bayou Park, offering families a free morning of reading, activities and fun.

Syncly
Aug 16th, 2024
Gain full customer visibility throughout a long user journey with Syncly

Syncly partnered with Belong to swiftly identify, prioritize, and address customer concerns by offering real-time insights and a comprehensive view of the customer journey throughout the maintenance and repair services process.

The Fintech Times
Mar 26th, 2024
Belong Celebrates Official Launch, Offering Millennials Support and Capital Needed to Invest

Belong, a brand new wealth-building platform has officially launched after securing £2.95 million in pre-seed funding - the largest pre-seed round ever raised by female founders in europe.

The Fussy Librarian
Nov 18th, 2023
Read an excerpt of "The New Naturals"

It was highly anticipated in the literary world, as it follows his debut novel, Everywhere You Don't Belong, which won the 2020 Ernest J. Gaines Award for Literary Excellence.

Forbes
Sep 12th, 2023
Climate Software Is Ready For The C-Suite: Meet The Tech Executives Making The Switch To The Climate Sector

One of the 2023 mantras for my firm Energize Capital has been: “There has never been a better time to work in climate software.” From the billions of dollars entering the space through private and public investments to cultural shifts toward mission-driven careers, the influx of talent we’ve seen come into the climate space has been incredible.Recently, the climate tech sector reached a new talent milestone: attracting and retaining seasoned tech executives. Many growing climate companies are hiring for certain C-suite level positions – such as Chief Strategy Officers and Chief Revenue Officers – for the first time, and traditional SaaS executives are entering the climate space to fill the roles.Climate software is ready for the C-Suite Energize CapitalWhy now? The climate market has reached a point where it is both good for the world and good for customers’ wallets. Climate companies are growing into resilient businesses with sizeable annual recurring revenues. As those companies scale, they become capable of supporting more executive-level positions – and they increasingly require those executives’ expertise. More and more climate companies are recruiting people who have experience expanding internationally, lobbying, creating paths to public markets, and all the other business functions needed by large companies.To highlight this blossoming area of the climate workforce, Energize has interviewed a roster of impressive talent who have joined our own portfolio in the last year from leadership roles at major tech companies like WhatsApp and Robinhood. Here they share their backgrounds, their motivations for switching to a career in climate and the knowledge they’re transferring from their time in traditional tech.Responses have been edited for brevity and clarity.Matthew Idema, President & Chief Operating Officer at Aurora SolarMatthew Idema Aurora SolarStarted role: June 2023Before working in climate: Matt worked at Meta for 12 years, joining the company in 2010 to work on products to help small- and medium-sized businesses use Facebook, including Facebook Pages and Promoted Posts

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