Dual-Sided lip tints. Benetint Pocket Pal Combines a Colorful Tint with a Clear Gloss Published Jul 2, 2026 Benefit Cosmetics' best-selling Benetint has earned a devoted following for good reason, and since portable lip stain pens emerged as a category favorite, it was a natural next step for Benefit to offer its beloved formula in an even more convenient, on-the-go format: the Benetint Pocket Pal dual-ended tint and glaze. This two-sided lip product makes it easy to enjoy the lasting, buildable qualities of Benetint in a super-portable format that saves space in pockets and purses by being equipped with its own gloss. Available in beloved shades like Benetint Original, Benetint Raspberry, and Benetint Dark Cherry, the dual-ended lip tint and clear gloss shares a pop of color and nourishment on the go, thanks to ingredients like glycerin and squalane for moisture, and plant-based oil and resin oil for shine. What makes this trend stand out. * Dual-ended Beauty - Hybrid applicators that combine color, gloss, care, or treatment benefits create compact formats for consumers seeking fewer products without sacrificing customizable looks. * Pocket-sized Cosmetics - Portable makeup designed for purses, pockets, and travel routines reflects growing demand for space-saving beauty solutions that fit spontaneous touch-up moments. * Tinted Care Formulas - Color cosmetics infused with moisturizing and shine-enhancing ingredients blur the line between makeup and skincare, opening room for everyday products with functional benefits. Sectors adopting this. * Cosmetics - The makeup sector benefits from multifunctional formats that extend bestselling formulas into more convenient, collectible, and usage-friendly product experiences. * Skincare - Ingredient-led beauty products with glycerin, squalane, and plant-derived oils signal opportunities for care-driven formulations within color-focused categories. * Retail - Compact dual-use products support impulse-friendly merchandising, travel-size assortments, and premium mini formats that appeal to consumers prioritizing convenience. 3.7 out of 10 10% Men 90% Women Top markets: North America GENERATION * Gen Alpha * Gen X * Gen Z (primary audience) * Millennial (primary audience) POPULARITY Popularity 11% Activity 0% Freshness 100%

Sephora and Benefit used young micro-influencers to push anti-aging products on kids, Italian regulators allege. By Danielle Ong, Parent Herald Published: Mar 31 2026, 11:26 AM EDT Italy's competition authority has launched two investigations into LVMH-owned beauty brands Sephora and Benefit Cosmetics over allegations that the companies deployed young micro-influencers to promote adult skincare products, including anti-aging creams, to children as young as 10 years old. The Autorità Garante della Concorrenza e del Mercato (AGCM) announced on Friday, Mar. 27, that it is probing Benefit Cosmetics LLC, Sephora Italia S.r.L., and LVMH Profumi e Cosmetici Italia S.r.L. for what it described as "possible unfair commercial practices" tied to the marketing of adult cosmetics to minors. At the center of the probe is what AGCM called a "particularly insidious" marketing strategy, according to Beauty Packaging. The regulator said the brands appeared to use very young micro-influencers, content creators with followings in the thousands, to encourage children and adolescents to make compulsive purchases of face masks, serums, and anti-aging creams. Micro-influencers, typically defined as creators with fewer than 100,000 followers, are often viewed as more relatable by young audiences. "The investigations were opened over concerns that important information, such as warnings and precautions for cosmetics not intended for, or tested on, minors, may have been omitted or presented in a misleading manner," the AGCM said in its statement. The authority warned that frequent use of a wide range of such cosmetics by minors without proper awareness can be harmful to their health. On Thursday, Mar. 26, AGCM officers and Italy's financial police carried out inspections at the Italian offices of Sephora Italia, LVMH Profumi e Cosmetici Italia, and LVMH Italia as part of the inquiry. The regulator said these practices are fueling a growing problem known as "cosmeticorexia," a term used to describe an unhealthy obsession with skincare among young people, CNBC reported. A recent study published in the Journal of Dermatology and Therapy defined the condition as "a culturally reinforced fixation or obsession with attaining 'flawless' skin, potentially leading to excessive, inappropriate, or compulsive use of cosmetic products and procedures." Dermatologists have warned that such products can cause skin irritation, allergic reactions, and in some cases, lasting skin damage in children. The investigation comes amid the viral "Sephora Kids" trend on social media platforms like TikTok and Instagram, where children film themselves purchasing and showcasing skincare products under hashtags such as "Sephora kids haul" and "Sephora kids GRWM." Sephora has nearly 23 million Instagram followers and over 2 million on TikTok. In response, LVMH said it would "fully cooperate" with the investigation but declined to comment further on the ongoing inquiry. "All companies reaffirm their strict adherence to relevant Italian regulations," the company said in a statement. The teen personal care market is projected to grow by 6.6%, or an estimated $12.75 billion globally, between 2025 and 2030, as per Fast Company.