B

Bennie

Global employee benefits platform and consulting

Overview

Bennie is a global employee benefits platform offering consulting, insurance brokerage, coaching, and training to help employers manage benefits. Its main app consolidates benefits information in one place, letting employees view ID cards, find in-network doctors, compare costs, and chat with a healthcare concierge for claims and enrollment. Each client gets a dedicated benefits consultant to proactively plan and manage strategy, reducing HR workload and broker follow-ups. The Better Health Plan provides a level-funded, cost-efficient healthcare option with flexible design and lower employee costs; Bennie earns revenue from consulting, brokerage, and app usage, and aims to simplify benefits administration and lower costs for employers.

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About Bennie

Simplify's Rating
Why Bennie is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingEnterprise SoftwareFinancial ServicesHealthcare

Company Size

201-500

Company Stage

Growth Equity (Venture Capital)

Total Funding

$128M

Headquarters

New York City, New York

Founded

2019

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Simplify's take

What believers are saying

  • Bennie earned No. 1 Benefits Specialist and Top 100 broker status in July 2026.
  • More than 150,000 members and a +76 NPS support retention and referrals.
  • The December 2025 $50 million LNC investment funds sales expansion and acquisitions.

What critics are saying

  • Bennie must integrate Sayge and People 1st without disrupting service quality in 2027.
  • LNC Partners' growth mandate pressures Bennie to buy brokerages, not build durable software.
  • Traditional brokers and PE-backed rivals can compress margins, making Bennie another roll-up.

What makes Bennie unique

  • Bennie combines brokerage, consulting, and a member app across 50 states.
  • Its 2026 Top 100 broker ranking proves national scale with technology-backed service.
  • Sayge and People 1st deepen coaching and cost-control offerings beyond standard brokers.

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Funding

Total Funding

$128M

Above

Industry Average

Funded Over

4 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison Coming Soon

Benefits

  • Flexible Time Off
  • Remote Work Stipend
  • Paid Parental & Bonding Leave
  • Health Benefits that include: Medical/Dental/Vision
  • Health Benefits that include: HSA & FSA, HRA, Life, Disability, & Employee Assistance Program
  • Wellness Benefits that include: Headspace
  • Wellness Benefits that include: Wellhub
  • Wellness Benefits that include: Rocket Lawyer
  • Wellness Benefits that include: One Medical Membership
  • Wellness Benefits that include: Kindbody
  • Wellness Benefits that include: Financial education with Betterment
  • Stock Options

Growth & Insights and Company News

6 month growth

-1%

1 year growth

-1%

2 year growth

-12%
LinkedIn
Oct 14th, 2026
Bennie Acquires Sayge to Offer 1:1 Coaching at Scale | Bennie

We’re excited to announce that Bennie has acquired Sayge, a global employee coaching platform that matches employees with accredited virtual coaches to support them on their personal and professional journeys. The addition of Sayge to Bennie’s suite of employee benefits products and services will offer more solutions for members to become healthier and more fulfilled in their careers. Read the full announcement here: https://bit.ly/3Mi5l3w

Business Wire
Dec 10th, 2025
Bennie Receives $50 Million Strategic Investment from LNC Partners to Accelerate Growth and Modernize the Employee Benefits Experience

Bennie, the modern employee benefits firm dedicated to transforming the way employers approach and deliver benefits, today announced it has closed a $50 mill...

Benzinga
Dec 9th, 2025
Bennie secures $50M from LNC Partners to expand employee benefits platform and M&A strategy

Bennie, an employee benefits firm, has secured a $50 million strategic investment from private equity firm LNC Partners to accelerate growth and modernise benefits delivery. The company serves medium to large US businesses and ranks among the top 100 employee benefits brokers. The capital will fund three initiatives: expanding sales and consulting operations, enhancing employee and employer technology platforms, and pursuing strategic acquisitions of owner-operated brokerages. Bennie currently supports over 100,000 employees and has achieved a +75 net promoter score. Founded to disrupt traditional broker models, Bennie combines expert consultation with technology through its mobile and desktop app, providing benefits information, ID cards and healthcare concierge services. The company operates in all 50 states and has demonstrated strong organic growth momentum.

AlleyWatch
Apr 23rd, 2023
The Weekly Notable Startup Funding Report: 4/24/23 – AlleyWatch

Founded by Matt Straz in 2019, Bennie has now raised a total of $50.0M in total equity funding and is backed by Motley Fool Ventures.

FinTech Global
Aug 17th, 2022
Top Insurtech Seed Deals In H1 2022

• Bennie, a health care plan provider and employee benefits platform, was the largest InsurTech seed deal in H1 2022 raising $33m in their seed round led by Picus Capital and Silverton Partners. The Bennie Marketplace offers members discounted rates on a wide range of insurances, family planning tools, and health and wellness solutions. As a licensed benefits broker in all 50 states, Bennie has deployed its technology to hundreds of companies across more than a dozen industries since 2020. • With the continued global cost of living crisis, companies that are restricted by budgets, can’t afford to hand out pay rises and are looking for alternative methods to improve their employees lifestyles. One method to do this is provide employee benefits via a company such as Bennie. A Willis Towers Watson survey suggested that 75% of employees are more likely to stay with their employer because of their benefit program and data produced by Harvard Business Review stated that 80% of employees would choose additional benefits over a pay raise

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