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Bensussen Deutsch & Associates (BDA)
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Global promotional merchandise and ecommerce solutions
Bensussen Deutsch & Associates (BDA)
Work Here?
Global promotional merchandise and ecommerce solutions
Overview
Bensussen Deutsch & Associates (BDA) provides promotional marketing and customized eCommerce solutions through branded merchandise for sports leagues, events, licensing, and consumer experiences. It handles design, production, inventory, distribution, and online storefront management, coordinating licensed products across regions with global distribution centers. The company differentiates itself with true end-to-end merchandise services and a global supply chain that offers tight control and faster reach to markets. Its goal is to help clients boost sales, create new revenue streams, and maximize return on investment through branded merchandise and promotional marketing.
About Bensussen Deutsch & Associates (BDA)
Industries
Industrial & Manufacturing
Consumer Software
Enterprise Software
Consumer Goods
Company Size
1,001-5,000
Company Stage
Late Stage VC
Total Funding
$75M
Headquarters
Woodinville, Washington
Founded
1984
Simplify's Take
What believers are saying
- Acquisitions of Great Branding Company and SwervePoint expand sports and East Coast presence.
- Matt Ferrari's COO appointment optimizes global operations from VF Corporation experience.
- Tamara Borello's sales VP role drives client expansion for MLB and Johnson & Johnson.
What critics are saying
- Fanatics' exclusive MLB, NBA, NFL deals block BDA's 40% sports revenue immediately.
- 60% China-US tariffs in 2026 inflate costs for 50% of BDA's Shenzhen production.
- Catalyst Brands undercuts BDA's pricing by 20-30% on corporate eCommerce platforms.
What makes Bensussen Deutsch & Associates (BDA) unique
- BDA integrates creative design from Harper + Scott acquisition with global logistics.
- Distribution centers in China, UK, Philippines, and Netherlands enable multi-region fulfillment.
- In-house technology platform combines merchandising, eCommerce, and supply chain management.
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Funding
Total Funding
$75M
Above
Industry Average
Funded Over
1 Rounds
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Life Insurance
401(k) Retirement Plan
Unlimited Paid Time Off
Paid Vacation
Mental Health Support
Professional Development Budget
Tuition Reimbursement
Company News
Woodinville merchandising agency Bensussen Deutsch & Associates LLC has acquired New York merchandise-design firm Harper + Scott.
Bensussen Deutsch & Associates (BDA) has acquired Harper + Scott, a New York-based creative branded merchandise agency. This acquisition enhances BDA's creative capabilities and global network, uniting two top branded merchandise agencies. Harper + Scott is known for its imaginative campaigns and bespoke product design, while BDA offers a global technology platform and logistics capabilities. The deal strengthens BDA's New York presence and supports large-scale custom programs.
Experienced Sales Executive Will Focus on Client Expansion, Growth, and IntegrationWOODINVILLE, Wash., March 19, 2025 /PRNewswire/ -- Bensussen Deutsch Associates, LLC (BDA), the nation's premier Merchandise Agency™ for iconic brands including Major League Baseball, Johnson Johnson, The Home Depot, NBC, and Mercedes-Benz, today announced the appointment of Tamara Borello to Divisional Vice President of Sales. Tamara brings deep industry expertise to the role, a strong track record of driving growth, and will strengthen BDA's global sales team as the company continues to expand its footprint and client offerings
USA - The American merchandising agency, Bensussen Deutsch& Associates (BDA), announced the promotion of Stuart Shepherd to Managing Director EMEA in February 2025.
Alliance Entertainment (AENT) has acquired Handmade by Robots, a brand known for collectible vinyl figures with a knit-like aesthetic. This acquisition enhances AENT's collectibles division and expands its licensed product portfolio, featuring franchises like DC Comics and Harry Potter. AENT plans to leverage its global distribution network across 72 countries and partnerships with major retailers like Walmart and Amazon. BDA will continue to provide design and manufacturing services.
Bensussen Deutsch & Associates (BDA) is Hiring for 27 Jobs on Simplify!
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About Bensussen Deutsch & Associates (BDA)
Industries
Industrial & Manufacturing
Consumer Software
Enterprise Software
Consumer Goods
Company Size
1,001-5,000
Company Stage
Late Stage VC
Total Funding
$75M
Headquarters
Woodinville, Washington
Founded
1984
Bensussen Deutsch & Associates (BDA) is Hiring for 27 Jobs on Simplify!
Find jobs on Simplify and start your career today