BBeond provides luxury air travel by operating an all-business-class airline that emphasizes high-end comfort and personalized service. Its product works through a premium cabin experience: a state-of-the-art fleet with spacious, private seating; gourmet meals and fine wines chosen by top chefs; a wide in-flight entertainment selection; high-speed Wi‑Fi; and a dedicated crew delivering proactive, attentive service. The travel experience is designed to start at the airport with expedited check-in, priority boarding, and access to exclusive lounges, ensuring a smooth journey from start to finish. Beond differentiates itself by offering a fully premium, personalized journey across the entire trip, combining top-tier dining, privacy, and service with sustainability efforts like fuel-efficient aircraft and waste reduction. The company’s goal is to redefine air travel by providing exceptional luxury, comfort, and streamlined, exclusive service while prioritizing environmental responsibility.
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Industries
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$130M
Headquarters
Dubai, United Arab Emirates
Founded
2021
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Total Funding
$130M
Above
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Funded Over
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beOnd signs MoU with Aeroprime Group. Aug 17, 2026 * beOnd has signed an MOU with Aeroprime Group to explore appointing the company as its Cargo General Sales and Service Agent (Cargo GSSA) in India, supporting the airline's expansion in a key growth market. * Aeroprime's expertise in cargo management, deep knowledge of the Indian air cargo sector, and strong industry relationships will help underpin beOnd's broader strategy of building a diversified aviation ecosystem alongside its passenger operations. * Under the agreement, Aeroprime will serve as beOnd's cargo representative in India, strengthening the airline's market presence and supporting the development of its long-term cargo and commercial strategy in the country. beOnd has announced the signing of a Memorandum of Understanding (MOU) with Aeroprime Group to explore the appointment of beOnd's Cargo General Sales and Service Agent (Cargo GSSA) in India. The MOU marks a milestone in beOnd's ecosystem development strategy as the airline expands its presence in one of the world's fastest-growing aviation markets. Aeroprime brings extensive experience in cargo management for international airlines, together with deep expertise in the Indian air cargo market and well-established industry relationships. A dedicated cargo strategy complements beOnd Group's expanding passenger operations and supports its long-term objective of building a diversified platform across key international markets. "India is one of our highest-priority markets, and cargo is central to building a sustainable ecosystem within our AOCs," said Tero Taskila, Chief Executive Officer of beOnd. "In India, we've appointed Aeroprime as our partner who already knows this market inside out, so we start from a position of strength rather than learning as we go." "We are pleased to sign this Memorandum of Understanding with beOnd and begin exploring a Cargo GSSA partnership in India," said Abhishek Goyal, Executive Director & CEO of Group. "beOnd has introduced a distinctive premium proposition to the aviation market, and we look forward to working closely with the company as it develops its ecosystem and cargo strategy for India. We are confident our experience and market expertise will help support beOnd's long-term ambitions in the region." The MOU establishes Aeroprime Group as beOnd's cargo representative in India, anchoring the airline's presence as it advances its wider plans for the market.
beOnd appoints AVIAREPS as strategic commercial partner in Europe. Aug 03, 2026 * beOnd has appointed AVIAREPS as its commercial representative across Europe, expanding a partnership that began in Germany and Switzerland in 2024. * The agreement will support the airline's wider European sales strategy as it adds new services from London, Paris, Munich, Milan and Zurich. * From 16 December 2026, beOnd will also operate three weekly flights between London and Malé. beOnd, the world's first premium leisure airline, today announces the appointment of AVIAREPS as beOnd's commercial arm in Europe, connecting its expanding network with the travel trade and customers in the region. This expanded agreement builds on a successful partnership established in 2024, when AVIAREPS was appointed as beOnd's General Sales Agent (GSA) in Germany and Switzerland. As part of beOnd's continued growth, AVIAREPS will now support the airline's broader commercial strategy throughout Europe, providing sales representation and market expertise across the continent and deepening beOnd's relationships with travel trade. The appointment comes as beOnd enters its next phase of expansion and reinforces its commitment to connecting Europe with premium leisure destinations. The airline recently announced the launch of its new all-premium winter services connecting London, Paris, Munich, Milan and Zurich with The Red Sea, as well as the addition of London and Paris and to its Maldives network alongside increased frequencies from Zurich and Munich. From 16th December 2026, BeOnd will operate three weekly flights between London and Malé, departing every Wednesday, Friday, and Sunday. The route adds London to BeOnd's expanding network of source markets, supporting the airline's strategy to diversify Malé's international connectivity ahead of the peak winter season. "Our partnership with AVIAREPS has consistently delivered strong results in Germany and Switzerland, giving us the confidence to expand our relationship at a pivotal moment in our growth," said Dhaz Hunjan, Chief Commercial Officer of beOnd. "As we broaden our network and introduce exciting new destinations, having an experienced commercial partner with deep local market expertise and shared ambition for long-term growth allows us to accelerate our expansion across the region. We look forward to building on that momentum together." "Since the beginning of our partnership, we have seen tremendous enthusiasm for beOnd's unique premium leisure proposition within the European travel trade," said Marcelo Kaiser, Chief Operating Officer Aviation at AVIAREPS. "We are grateful for the confidence beOnd has placed in our teams, and look forward to supporting the airline's continued expansion - increasing its visibility across key markets in Europe, and helping bring even more travellers to some of the world's most exciting destinations through its growing network." The strengthened partnership underscores beOnd's long-term commitment to the European market and supports the airline's strategy of connecting discerning travellers with exceptional leisure destinations through an all-premium travel experience.
beOnd appoints Minar Group as India GSA ahead of market entry. beOnd has announced the appointment of Minar Group as its General Sales Agent (GSA) in India, marking the airline's first commercial presence in Asia as it prepares for its entry into one of the world's fastest-growing travel markets. The partnership represents another important milestone in beOnd's international expansion strategy, establishing a strong commercial foundation in India ahead of future operations while reinforcing the airline's commitment to building long-term relationships with the country's travel trade. Minar Group is among India's premier aviation representation companies, leveraging more than 34 years of expertise to drive passenger and cargo GSSA, commercial management, and strategic market development for international airlines in India. Through the partnership, Minar Group will lead beOnd's commercial representation across India - driving market development, expanding distribution, and supporting the airline's long-term growth strategy. Leveraging its established industry relationships, Minar Group will help build brand awareness, develop sustainable demand, and lay the commercial foundations for beOnd's successful entry into the Indian market. "As one of the most dynamic premium leisure travel markets in the world, India represents a natural next step in beOnd's journey," said Dhaz Hunjan, Chief Commercial Officer of beOnd. "As we prepare for our entry into the market, having a reputable commercial partner with extensive local expertise is essential to establishing a strong foundation for long-term success. Minar Group brings an exceptional track record and a deep understanding of the Indian travel landscape, making them the ideal partner for beOnd as we enter this next chapter." "We are delighted to partner with beOnd at such an exciting stage of its growth," said Harvinder Singh Duggal, Managing Director, Minar Group. "beOnd has introduced a truly distinctive proposition to the premium leisure market, and we see significant potential for its offering among discerning travellers in India. We look forward to working with beOnd to support its successful market entry and long-term growth." The appointment forms part of beOnd's broader commercial expansion strategy as the airline continues to grow its international network. Most recently, beOnd announced new all-premium services connecting six major European cities with Saudi Arabia's Red Sea International Airport, alongside continued expansion of its Maldives network through services from Europe and the Middle East. With strong commercial partnerships now established across growth regions, beOnd continues to build the global distribution network and market presence needed to support its next phase of international expansion.
beOnd opts for Optimares seats for four A321s. beOnd announced (27-Jul-2026) a USD20 million investment in its aircraft cabins through an agreement with Optimares. The investment covers 256 lie flat seats for four A321 aircraft, which will be retrofitted before joining the airline's fleet. [more - original PR] CAPA Membership provides access to all news and analysis on the site, along with access to many areas of its comprehensive databases and toolsets.
beOnd invests US$20 million in new premium cabins for Airbus A321 fleet. beOnd has announced a US$20 million investment in its next-generation premium cabin product through an agreement with Italian aircraft seating manufacturer Optimares. The investment covers four complete shipsets comprising 256 bespoke lie-flat seats, which will be installed on four incoming Airbus A321 aircraft currently being prepared for entry into the airline's fleet. The retrofit program is intended to ensure a consistent onboard product as beOnd expands its network across Europe and other international markets. Designed exclusively for beOnd's all-premium cabin concept, the new Optimares seats combine lie-flat comfort with ergonomic design and enhanced passenger privacy. The airline said the investment represents one of its largest commitments to the passenger experience since its launch. The agreement further strengthens the partnership between beOnd and Optimares while supporting the airline's strategy of growing its premium leisure offering through fleet expansion and a standardized onboard product.
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Industries
Company Size
51-200
Company Stage
Late Stage VC
Total Funding
$130M
Headquarters
Dubai, United Arab Emirates
Founded
2021
Find jobs on Simplify and start your career today