beOnd appoints AVIAREPS as strategic commercial partner in Europe. Aug 03, 2026 * beOnd has appointed AVIAREPS as its commercial representative across Europe, expanding a partnership that began in Germany and Switzerland in 2024. * The agreement will support the airline's wider European sales strategy as it adds new services from London, Paris, Munich, Milan and Zurich. * From 16 December 2026, beOnd will also operate three weekly flights between London and Malé. beOnd, the world's first premium leisure airline, today announces the appointment of AVIAREPS as beOnd's commercial arm in Europe, connecting its expanding network with the travel trade and customers in the region. This expanded agreement builds on a successful partnership established in 2024, when AVIAREPS was appointed as beOnd's General Sales Agent (GSA) in Germany and Switzerland. As part of beOnd's continued growth, AVIAREPS will now support the airline's broader commercial strategy throughout Europe, providing sales representation and market expertise across the continent and deepening beOnd's relationships with travel trade. The appointment comes as beOnd enters its next phase of expansion and reinforces its commitment to connecting Europe with premium leisure destinations. The airline recently announced the launch of its new all-premium winter services connecting London, Paris, Munich, Milan and Zurich with The Red Sea, as well as the addition of London and Paris and to its Maldives network alongside increased frequencies from Zurich and Munich. From 16th December 2026, BeOnd will operate three weekly flights between London and Malé, departing every Wednesday, Friday, and Sunday. The route adds London to BeOnd's expanding network of source markets, supporting the airline's strategy to diversify Malé's international connectivity ahead of the peak winter season. "Our partnership with AVIAREPS has consistently delivered strong results in Germany and Switzerland, giving us the confidence to expand our relationship at a pivotal moment in our growth," said Dhaz Hunjan, Chief Commercial Officer of beOnd. "As we broaden our network and introduce exciting new destinations, having an experienced commercial partner with deep local market expertise and shared ambition for long-term growth allows us to accelerate our expansion across the region. We look forward to building on that momentum together." "Since the beginning of our partnership, we have seen tremendous enthusiasm for beOnd's unique premium leisure proposition within the European travel trade," said Marcelo Kaiser, Chief Operating Officer Aviation at AVIAREPS. "We are grateful for the confidence beOnd has placed in our teams, and look forward to supporting the airline's continued expansion - increasing its visibility across key markets in Europe, and helping bring even more travellers to some of the world's most exciting destinations through its growing network." The strengthened partnership underscores beOnd's long-term commitment to the European market and supports the airline's strategy of connecting discerning travellers with exceptional leisure destinations through an all-premium travel experience.

beOnd appoints Minar Group as India GSA ahead of market entry. beOnd has announced the appointment of Minar Group as its General Sales Agent (GSA) in India, marking the airline's first commercial presence in Asia as it prepares for its entry into one of the world's fastest-growing travel markets. The partnership represents another important milestone in beOnd's international expansion strategy, establishing a strong commercial foundation in India ahead of future operations while reinforcing the airline's commitment to building long-term relationships with the country's travel trade. Minar Group is among India's premier aviation representation companies, leveraging more than 34 years of expertise to drive passenger and cargo GSSA, commercial management, and strategic market development for international airlines in India. Through the partnership, Minar Group will lead beOnd's commercial representation across India - driving market development, expanding distribution, and supporting the airline's long-term growth strategy. Leveraging its established industry relationships, Minar Group will help build brand awareness, develop sustainable demand, and lay the commercial foundations for beOnd's successful entry into the Indian market. "As one of the most dynamic premium leisure travel markets in the world, India represents a natural next step in beOnd's journey," said Dhaz Hunjan, Chief Commercial Officer of beOnd. "As we prepare for our entry into the market, having a reputable commercial partner with extensive local expertise is essential to establishing a strong foundation for long-term success. Minar Group brings an exceptional track record and a deep understanding of the Indian travel landscape, making them the ideal partner for beOnd as we enter this next chapter." "We are delighted to partner with beOnd at such an exciting stage of its growth," said Harvinder Singh Duggal, Managing Director, Minar Group. "beOnd has introduced a truly distinctive proposition to the premium leisure market, and we see significant potential for its offering among discerning travellers in India. We look forward to working with beOnd to support its successful market entry and long-term growth." The appointment forms part of beOnd's broader commercial expansion strategy as the airline continues to grow its international network. Most recently, beOnd announced new all-premium services connecting six major European cities with Saudi Arabia's Red Sea International Airport, alongside continued expansion of its Maldives network through services from Europe and the Middle East. With strong commercial partnerships now established across growth regions, beOnd continues to build the global distribution network and market presence needed to support its next phase of international expansion.