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Berkley Care Group

Provides luxury, all-inclusive elderly care homes

Overview

Berkley Care Group operates luxury residential, nursing, and dementia care homes for older adults in the UK. Its facilities are designed like high-end hotels and offer an all-inclusive, private-pay model where a single fee covers living costs and services, with typical revenues around £80,000 per resident per year. The company differentiates itself through a hospitality-led approach and an independent operator structure after a 2024 buyout, with plans to expand from 12 to about 24–25 homes. Its goal is to double its portfolio size while maintaining a private-pay, premium resident experience across upgraded facilities.

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About Berkley Care Group

Simplify's Rating
Why Berkley Care Group is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Real EstateHealthcare

Company Size

51-200

Company Stage

Late Stage VC

Total Funding

$21.2M

Headquarters

London, United Kingdom

Founded

2022

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Simplify's take

What believers are saying

  • Berkley’s website says 11 homes and active hiring in October 2026.
  • Revelio Labs showed 28 active postings in 2026, up 11.3% from 2025.
  • The group continues marketing recovery stays, dementia care, and luxury private-pay demand in 2026.

What critics are saying

  • Inflation-linked rents hit cash flow if occupancy weakens or fee growth slows after 2026.
  • The 2026 workforce stayed near 809 employees, signaling limited operational slack across 11 homes.
  • A CQC enforcement failure at one flagship site would damage the premium brand quickly.

What makes Berkley Care Group unique

  • Laura Taylor’s team regained independence in April 2024 through a management buyout.
  • Berkley runs 11 luxury UK homes with all-inclusive pricing and hotel-style amenities.
  • Elevation’s inflation-linked leaseback provides long-duration real-estate backing and expansion capacity.

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Funding

Total Funding

$21.2M

Above

Industry Average

Funded Over

1 Rounds

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Benefits

  • Meal Benefits
  • Cycle to Work Scheme
  • On-Demand Pay
  • Employee Discounts
  • Professional Development Budget
  • Training Programs

Company News

Care Home Catering
Sep 21st, 2026
Eighty per cent of carers recommend caring for older people as a career.

Eighty per cent of carers recommend caring for older people as a career. Berkley Care Group commissioned a survey of 250 UK carers to understand the nature of their role. And more than 80% recommended caring for older people as a career. POSTED: Sep 21, 2026 More than eight in 10 (83%) carers would recommend caring for older people as a career, according to new research commissioned by Berkley Care Group to launch its new Portraits of Care photographic series, which depicts the special relationships between carers and residents across its 12 care homes. While UK unemployment currently stands at 4.9%, rising to 16.2% among 16 to 24-year-olds[1], England is looking to fill an estimated 470,000 additional adult social care posts by 2040[2]. Through research and its portrait series, Berkley Care Group is aiming to show what a career in elderly care can offer at a time when the country urgently needs more people to enter the profession. Berkley Care Group commissioned the study of 250 UK carers to understand the nature of the role. According to the research, carers find the greatest satisfaction in helping the people they support retain their independence (45%), while 42% say helping them retain their dignity is the most rewarding aspect of the role. The research found that relationships with the person receiving care has a lasting effect on the carers themselves. Among those who have considered leaving the care profession, more than half (55%) stayed because of their relationship with the people they support. The same proportion stayed because they knew they were making a positive difference to people's lives. Nearly three-quarters (72%) have formed a friendship with a resident that they believe will stay with them for life. Two-thirds (67%) describe the people they support as friends, extended family or among the most important people in their lives. And seven in 10 (71%) say working with older people has improved their own perspective on life. The findings come as the sector continues to face serious pressure. Around 335,000 people left adult social care jobs in England in 2024/25, representing an annual staff turnover rate of 23.1%. Although many moved into another care role, the level of movement puts continued pressure on employers and their teams. In response, Berkley Care Group has launched Portraits of Care, a photographic series designed to show the breadth of work within care and the opportunities and meaningful relationships the profession can offer. The exhibition features nine pairs of carers and residents from Berkley Care Group homes. Each portrait captures their personalities and the relationship they have built, showing the people behind a sector too often defined only by its challenges. Laura Perry, CEO at Berkley Care Group, said: "England will need hundreds of thousands more care posts in the coming years. At the same time, unemployment is rising and many younger people are struggling to find their place in the workforce. Care offers a genuine career where people can make a visible difference every day. "Care Home Catering need to be honest about the pressures facing the sector, but they should not be the only story people hear. Care is skilled and varied work, and this research shows how much it can mean to the people who choose it. "Helping a resident hold on to their dignity and independence carries enormous responsibility. The relationships carers build can also have a profound impact on their own lives. "We commissioned Portraits of Care to show the profession as it really is and encourage more people to consider where a career in care could take them." Berkley Care Group commissioned Different Gravy Studio CIC to create Portraits of Care. It was launched during Professional Care Workers' Week and is now touring Berkley Care Group homes around the country. For exhibition dates and the online Portraits of Care gallery, visit www.berkleycaregroup.co.uk. To view current vacancies and apply for a role with Berkley Care Group, visit https://www.berkleycaregroup.co.uk/careers/

Home Care Insight
Sep 18th, 2026
Eight in ten (83%) carers would recommend caring for older people as a career.

Eight in ten (83%) carers would recommend caring for older people as a career. Berkley Care Group commissioned the study of 250 UK carers to understand the nature of the role with some surprising results More than eight in ten (83%) carers would recommend caring for older people as a career, according to new research commissioned by Berkley Care Group to launch its new Portraits of Care photographic series, which depicts the unique relationships between carers and residents across its 12 care homes Whilst UK unemployment currently stands at 4.9%, rising to 16.2% among 16 to 24-year-olds, England is looking to fill an estimated 470,000 additional adult social care posts by 2040[2]. Through research and its portrait series, Berkley Care Group is aiming to show what a career in elderly care can offer at a time when the country urgently needs more people to enter the profession. Berkley Care Group commissioned the study of 250 UK carers to understand the nature of the role with some surprising results. According to research, carers find the greatest satisfaction in helping the people they support remain their independence (45%), while 42% say helping them retain their dignity is the most rewarding aspect of the role. The research found that relationships with the person receiving care has a lasting effect on the carers themselves. Among those who have considered leaving the care profession, more than half (55%) stayed because of their relationship with the people they support. The same proportion stayed because they knew they were making a positive difference to people's lives. Nearly three-quarters (72%) have formed a friendship with a resident that they believe will stay with them for life. Two-thirds (67%) describe the people they support as friends, extended family or among the most important people in their lives. In fact, seven in ten (71%) say working with older people has improved their own perspective on life. The findings come as the sector continues to face serious pressure. Around 335,000 people left adult social care jobs in England in 2024/25, representing an annual staff turnover rate of 23.1%. Although many moved into another care role, the level of movement puts continued pressure on employers and their teams. In response, Berkley Care Group has launched Portraits of Care, a photographic series designed to show the breadth of work within care and the opportunities and meaningful relationships the profession can offer. The exhibition features nine pairs of carers and residents from Berkley Care Group homes. Each portrait captures their personalities and the relationship they have built, showing the people behind a sector too often defined only by its challenges. Laura Perry, CEO at Berkley Care Group, comments: "England will need hundreds of thousands more care posts in the coming years. At the same time, unemployment is rising and many younger people are struggling to find their place in the workforce. Care offers a genuine career where people can make a visible difference every day. "Home Care Insight need to be honest about the pressures facing the sector, but they should not be the only story people hear. Care is skilled and varied work, and this research shows how much it can mean to the people who choose it. "Helping a resident hold on to their dignity and independence carries enormous responsibility. The relationships carers build can also have a profound impact on their own lives. "We commissioned Portraits of Care to show the profession as it really is and encourage more people to consider where a career in care could take them." Berkley Care Group commissioned Different Gravy Studio CIC to create Portraits of Care. The arts organisation and creative studio specialises in photography and film and has previously worked with the Barbican, the Institute of Contemporary Arts, South London Gallery and the Museum of Youth Culture. Following its launch during Professional Care Workers' Week, the Portraits of Care exhibition will tour Berkley Care Group homes around the country. Residents, relatives, team members and local communities will be invited to see the portraits and discover the stories behind them. For exhibition dates and the online Portraits of Care gallery, visit www.berkleycaregroup.co.uk.

Sky Wave Distilling Company
Jul 3rd, 2026
Oxfordshire care home residents win highest honour at Global Gin Masters.

Oxfordshire care home residents win highest honour at Global Gin Masters. July 3, 2026 Oxfordshire's Sky Wave Distilling Company can reveal that one of its recent bespoke gin creations, 'Golden Hour' London Dry, produced in collaboration with luxury care home group Berkley Care Group, has been awarded a Master medal at the Global Gin Masters. This isn't just a bronze, silver, or gold; the Master medal is the highest possible category awarded by the judges. To put this global triumph into context: * 159 gins were entered from 81 companies around the world. * Out of 29 entries in its Contemporary category, only five Master medals were awarded. * Golden Hour is proudly one of them! * This amazing result proudly places Berkley Golden Hour Gin amongst the very best gins in the world. But here's the best bit: this gin was created by Berkley residents after overwhelmingly voting Gin and Tonic as their favourite tipple. A delegation visited the Sky Wave distillery in Bicester, Oxfordshire to work alongside the Sky Wave team. The discerning group described what they wanted, and Sky Wave's Master Distiller selected the botanicals and balanced them to create the perfect gin. The finished spirit was proclaimed "exceptional" by one Berkley resident. Golden Hour', is a London Dry gin described as having a "floral, aromatic, and characterful expression, perfect for enjoying in a Gin and Tonic." Sky Wave Master Distiller, Andrew Parsons said, "We are thrilled with the success of Golden Hour in the Gin Masters. It was an absolute pleasure to work with the residents of Berkley Care Group. Their enthusiasm and insights were invaluable in creating 'Golden Hour.' We're very proud to have crafted a gin that truly resonates with their palates, brings them such enjoyment and which has now been recognised on the global stage." The gin takes its name from "Golden Hour" at Fernhill House, one of Berkley's homes, where residents gather each Thursday evening to enjoy a drink together. The ritual has now been adopted across the group, with Golden Hour becoming a symbol of connection and shared community. Bespoke Golden Hour gin is available in all twelve Berkley Care Group homes, giving residents and potential residents the opportunity to enjoy this special bespoke gin and can be ordered online. 2020 world gin awards winner.

The Care Home Environment
Jan 20th, 2026
Berkley Care Group named UK Top Employer for third consecutive year

Berkley Care Group named UK Top Employer for third consecutive year. Berkley Care Group has been recognised as a UK Top Employer by the Top Employers Institute for the third consecutive year. The internationally respected The Top Employers Institute evaluates workplaces through its HR Best Practice Survey. The survey assesses key criteria such as talent acquisition, work environment, leadership development, compensation and benefits, diversity and inclusion, and performance management, across twenty topics. Berkley recently relaunched its staff-shadowing programme under the name B: In Your Shoes, giving central team members, including leaders across the business - including CEO Laura Perry and Chief People Officer Leah-Marie Smith - the chance to step into frontline roles. The group also offers enhanced maternity and paternity pay, full company sick pay for clinically necessary surgery or critical illness, and options for buying annual leave. Employees also benefit from a redesigned app providing discounts and perks, while Blue Light Card holders can claim reimbursements to make everyday life a little easier. Wellbeing remains a key priority. Berkley has Mental Health First Aiders across the business, providing additional support for colleagues and helping to create open, supportive conversations around mental health. Neurodiversity training is now available, and recruitment practices have been adapted to create a more inclusive experience, including providing interview questions in advance and encouraging open, supportive dialogue. Leah-Marie Smith, co-owner and Chief People Officer at Berkley Care Group, said: "Being recognised as a Top Employer for the third year in a row is a truly significant milestone. It is a powerful endorsement of the environment The Care Home Environment strive to create where colleagues feel supported and able to grow. What makes this recognition particularly meaningful is that it reflects the everyday experiences of its teams. "Most importantly, this achievement belongs to every single member of our teams across our homes. It is their dedication, openness, initiative, and care for one another, as well as for the people we support, that make Berkley Care Group such a special place to work."

Berkley Care Group
Jan 17th, 2025
Top Employer 2024

Berkley Care Group is thrilled to announce that Berkley Care Group has once again been named a UK Top Employer by the Top Employers Institute!

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