Best Friends

Best Friends

Retail and online pet care products

Overview

Best Friends Pets operates in the pet care and pet supplies market in Australia, offering a range of products for dog and cat owners. Its lineup includes premium pet food, flea and tick treatments, grooming supplies, and pet accessories. The company sells through both physical retail locations and an online platform, providing convenience and broad reach for customers. Revenue comes from retail sales of pet care products and supplies, with partnerships with reputable brands and exclusive deals helping to stand out. Unlike purely online retailers or single-brand shops, Best Friends Pets blends in-store shopping with e-commerce and focuses on high-quality, well-known brands to attract pet owners. The company’s goal is to make it easy for customers to access high-quality pet care products in the Australian market and maintain a competitive edge through product quality, convenience, and strategic partnerships.

About Best Friends

Simplify's Rating
Why Best Friends is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Consumer Goods

Company Size

N/A

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • PetO said in May 2024 revenue will triple to about $200 million.
  • ACCC approval in 2025 unlocked 66-store expansion and 25 veterinary clinics.
  • PetO promised existing staff retention, and the combined company targets 1,000 employees.

What critics are saying

  • Woolworths-controlled Petstock and Petbarn dominate pricing, squeezing Best Friends' margins by 2026.
  • The ACCC already challenged Petstock's earlier Best Friends acquisition, exposing integration and divestiture risk.
  • Best Friends' standalone identity ended in 2025; PetO can erase the brand entirely.

What makes Best Friends unique

  • Best Friends built omnichannel pet retail across Victoria, Queensland, NSW, and the ACT.
  • Its stores paired premium food, grooming, flea treatments, and local veterinary services.
  • PetO kept Best Friends branding during transition, preserving local customer recognition.

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Benefits

Relocation Assistance

Company News

The Growth Fund
Jul 24th, 2024
Best Friends - The Growth Fund

The Growth Fund acquired a substantial shareholding in July 2012 Best Friends Pets is a big box retailer of pet products and services located in Vic, Qld and NSW Focus is on rolling out additional stores The Best Friends Journey The Growth Fund identified the pet industry as an attractive sector which had traded resiliently through... Read more »

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