B

Betby

AI-driven sportsbook software with data feeds

Overview

Betby provides software to build and run a sportsbook platform for partners, powered by machine learning, artificial intelligence, and premium data feeds. The product combines AI-driven predictions, risk and anomaly detection, and fast betting services with real-time data through an adaptable software stack. It differentiates itself by tightly integrating ML/AI, high-quality data feeds, rapid iteration, and deep industry know-how to tailor solutions for partners. The goal is to reinvent the gaming industry and become the go-to partner for successful sportsbook operations, delivering accurate insights, reliable data integration, and fast, dependable performance.

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About Betby

Simplify's Rating
Why Betby is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareAI & Machine LearningGaming

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Riga, Latvia

Founded

2018

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Simplify's take

What believers are saying

  • BETBY sportsbook GGR rose 33.4% in Q3 2026, signaling strong demand.
  • SlotBets launched in September 2026, expanding sportsbook-to-casino cross-sell potential.
  • October 2026 Polish entries with Lebull and Betters open a regulated market foothold.

What critics are saying

  • Q3 2026 growth leaned on the FIFA World Cup and Esports World Cup.
  • Poland expansion depends on Lebull and Betters converting integrations into durable revenue.
  • If major operators standardize on larger suppliers, BETBY becomes a replaceable commodity vendor.

What makes Betby unique

  • BETBY’s BETBY Games delivered 123.3% active-player growth in Q3 2026.
  • Lebull kept its frontend, proving BETBY’s modular sportsbook integration flexibility.
  • Its managed trading, 24/7 risk management, and AI-driven pricing reduce operator overhead.

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Benefits

  • Health Insurance
  • Paid Sick Leave
  • Paid Vacation
  • Professional Development Budget
  • Remote Work Options
  • Company Social Events
  • Hybrid Work Options

Company News

iGamingFuture
Nov 9th, 2026
BETBY'S innovation and sportsbook excellence recognised with two awards in Rome.

BETBY'S innovation and sportsbook excellence recognised with two awards in Rome. BETBY, the Tier 1 B2B sportsbook provider, has secured two industry accolades in Rome, winning the Best Innovative Sportsbook Feature award at the SiGMA World Awards 2026 for its groundbreaking BETBY Predictions solution, as well as the Best Sportsbook Platform Provider award at the ACE Alliance iGaming Awards 2026, further reinforcing the strength of its sportsbook offering and its commitment to product innovation. The Best Innovative Sportsbook Feature award recognises BETBY Predictions, the industry's first fixed-odds prediction markets solution designed specifically for sportsbooks. Launched earlier this year, the product transforms global events and trending topics across areas such as finance, cryptocurrency, technology, and entertainment into betting opportunities, allowing operators to engage audiences beyond traditional sports betting. Unlike conventional prediction markets, which rely on exchange-based models and liquidity pools, BETBY Predictions delivers a fully managed, fixed-odds experience within a familiar sportsbook environment. By removing the complexities of peer-to-peer trading and combining AI-driven market generation with dedicated human oversight, the solution enables operators to introduce an entirely new betting vertical while maintaining control over risk management, content, and market selection. This recognition comes at a particularly significant moment for BETBY, with product innovation taking centre stage at its SiGMA World Rome exhibition stand, H4-4037. The supplier's dedicated Innovation Hub brought together three of its most distinctive products: Betby Games, its multiple award-winning proprietary esports feed; BETBY Predictions, its latest award-winning solution; and BETBY SlotBets, its newest innovation, designed to bridge the gap between sportsbook and casino by combining real-time sports betting with familiar casino-style mechanics. Meanwhile, BETBY's Best Sportsbook Platform Provider win at the ACE Alliance iGaming Awards recognises the strength of its comprehensive sportsbook offering, combining extensive sports coverage, in-house trading and risk management capabilities, and scalable technology. Together, the two accolades highlight BETBY's ability to deliver a robust sportsbook solution while continuously developing innovative products that create new opportunities for operators. Commenting on the achievements, Pierre Pulis, Marketing Director at BETBY, said: "Innovation is at the core of everything we do at BETBY, and receiving these two awards is a strong recognition of our commitment to pushing the boundaries of sportsbook technology. From developing innovative features that challenge traditional sportsbook models to delivering a comprehensive platform that creates new opportunities for operators, we remain focused on building solutions that help our partners differentiate and grow."

BNLData
Nov 6th, 2026
BETBY's innovation and excellence in sports betting are recognized with two awards at the SiGMA World Awards 2026.

BETBY's innovation and excellence in sports betting are recognized with two awards at the SiGMA World Awards 2026. Bets I 06.11.26 By: Magno José BETBY, a leading B2B provider of top-tier sports betting solutions, has won two industry awards in Rome: the Best Innovative Sports Betting Feature award at the SiGMA World Awards 2026 for its pioneering BETBY Predictions solution, and the Best Sports Betting Platform Provider award at the ACE Alliance iGaming Awards 2026, further reinforcing the strength of its sports betting offering and its commitment to product innovation. The Best Innovative Sports Betting Feature award recognizes BETBY Predictions, the industry's first fixed-odds prediction markets solution developed specifically for sports betting platforms. Launched earlier this year, the product transforms global events and trending topics in areas such as finance, cryptocurrencies, technology, and entertainment into betting opportunities, allowing operators to engage audiences beyond traditional sports betting. Unlike conventional prediction markets, which rely on trading exchange models and liquidity pools, BETBY Predictions offers a fully managed, fixed-odds experience in a familiar sports betting environment. By eliminating the complexities of user-to-user trading and combining AI-based market generation with dedicated human oversight, the solution allows operators to introduce an entirely new category of bets while maintaining control over risk management, content, and market selection. This recognition comes at a particularly significant time for BETBY, with product innovation taking center stage at its booth H4-4037 at SiGMA World Rome. The supplier's Innovation Hub, a space dedicated to innovation, brought together three of its most distinctive products: Betby Games, its award-winning proprietary esports feed; BETBY Predictions, its latest award-winning solution; and BETBY SlotBets, its newest innovation, developed to bridge sports betting and casino gaming by combining real-time sports betting with familiar casino game mechanics. In turn, BETBY's winning the Best Sports Betting Platform Provider award at the ACE Alliance iGaming Awards recognizes the strength of its comprehensive sports betting offering, which combines broad sports coverage, in-house odds and risk management capabilities, and scalable technology. Together, the two awards highlight BETBY's ability to offer a robust sports betting solution while continuously developing innovative products that create new opportunities for operators. Commenting on the achievements, Pierre Pulis, Marketing Director at BETBY, stated: "Innovation is at the heart of everything we do at BETBY, and receiving these two awards is strong recognition of our commitment to pushing the boundaries of sports betting technology. From developing innovative features that challenge traditional sports betting models to delivering a complete platform that creates new opportunities for operators, we remain focused on building solutions that help our partners differentiate themselves and grow." About BETBY BETBY is a leading B2B provider of premium sports betting services, recognized for its pioneering technology and dedication to excellence. The BETBY team, comprised of experienced industry professionals, leverages its knowledge and expertise to deliver a premium, adaptable, and scalable sports betting platform designed to meet the diverse demands of operators worldwide. From dynamic live betting options to robust risk management tools and innovative artificial intelligence tools, BETBY is committed to driving the success of its partners in the rapidly evolving online sports betting landscape. For more information, visit betby.com

Focus Gaming News
Nov 6th, 2026
BETBY wins two awards for sportsbook innovation in Rome.

BETBY wins two awards for sportsbook innovation in Rome. With myFocus you can edit your personalised news feed, follow topics and more. The company secured two industry accolades in Rome, including recognition for its fixed-odds prediction markets solution and sportsbook platform. Key takeaways: * BETBY won two industry awards in Rome during SiGMA World 2026. * BETBY Predictions received the Best Innovative Sportsbook Feature award at the SiGMA World Awards 2026. * The solution is designed specifically for sportsbooks and offers fixed-odds prediction markets covering finance, cryptocurrency, technology and entertainment. * BETBY also won Best Sportsbook Platform Provider at the ACE Alliance iGaming Awards 2026. * The supplier showcased Betby Games, BETBY Predictions and BETBY SlotBets at its Innovation Hub at SiGMA World, stand H4-4037. Press release.- BETBY has secured two industry accolades in Rome, winning the Best Innovative Sportsbook Feature award at the SiGMA World Awards 2026 for its groundbreaking BETBY Predictions solution, as well as the Best Sportsbook Platform Provider award at the ACE Alliance iGaming Awards 2026, further reinforcing the strength of its sportsbook offering and its commitment to product innovation. The Best Innovative Sportsbook Feature award recognises BETBY Predictions, the industry's first fixed-odds prediction markets solution designed specifically for sportsbooks. Launched earlier this year, the product transforms global events and trending topics across areas such as finance, cryptocurrency, technology, and entertainment into betting opportunities, allowing operators to engage audiences beyond traditional sports betting. Unlike conventional prediction markets, which rely on exchange-based models and liquidity pools, BETBY Predictions delivers a fully managed, fixed-odds experience within a familiar sportsbook environment. By removing the complexities of peer-to-peer trading and combining AI-driven market generation with dedicated human oversight, the solution enables operators to introduce an entirely new betting vertical while maintaining control over risk management, content, and market selection. This recognition comes at a particularly significant moment for BETBY, with product innovation taking centre stage at its SiGMA World Rome exhibition stand, H4-4037. The supplier's dedicated Innovation Hub brought together three of its most distinctive products: Betby Games, its multiple award-winning proprietary esports feed; BETBY Predictions, its latest award-winning solution; and BETBY SlotBets, its newest innovation, designed to bridge the gap between sportsbook and casino by combining real-time sports betting with familiar casino-style mechanics. Meanwhile, BETBY's Best Sportsbook Platform Provider win at the ACE Alliance iGaming Awards recognises the strength of its comprehensive sportsbook offering, combining extensive sports coverage, in-house trading and risk management capabilities, and scalable technology. Together, the two accolades highlight BETBY's ability to deliver a robust sportsbook solution while continuously developing innovative products that create new opportunities for operators. Commenting on the achievements, Pierre Pulis, marketing director at BETBY, said: "Innovation is at the core of everything we do at BETBY, and receiving these two awards is a strong recognition of our commitment to pushing the boundaries of sportsbook technology. From developing innovative features that challenge traditional sportsbook models to delivering a comprehensive platform that creates new opportunities for operators, we remain focused on building solutions that help our partners differentiate and grow." Frequently asked questions (FAQs). * What awards did BETBY win in Rome in 2026? BETBY won Best Innovative Sportsbook Feature at the SiGMA World Awards 2026 and Best Sportsbook Platform Provider at the ACE Alliance iGaming Awards 2026. * What is BETBY Predictions? BETBY Predictions is a fixed-odds prediction markets solution developed specifically for sportsbooks. It turns global events and trending topics in areas such as finance, cryptocurrency, technology and entertainment into betting opportunities. * How does BETBY Predictions differ from traditional prediction markets? Unlike exchange-based models that rely on peer-to-peer trading and liquidity pools, BETBY Predictions offers a fully managed fixed-odds experience. It combines AI-driven market generation with human oversight. * What products did BETBY showcase at SiGMA World 2026? BETBY presented three products at its Innovation Hub: Betby Games, its proprietary esports feed; BETBY Predictions, its prediction markets solution; and BETBY SlotBets, which combines real-time sports betting with casino-style mechanics.

G3 Media
Nov 6th, 2026
BETBY wins Best Innovative Sportsbook Feature award at the SiGMA World Awards.

BETBY wins Best Innovative Sportsbook Feature award at the SiGMA World Awards. The award recognises BETBY Predictions, the industry's first fixed-odds prediction markets solution designed specifically for sportsbooks. BETBY, the Tier 1 B2B sportsbook provider, has secured two industry accolades in Rome, winning the Best Innovative Sportsbook Feature award at the SiGMA World Awards 2026 for its groundbreaking BETBY Predictions solution, as well as the Best Sportsbook Platform Provider award at the ACE Alliance iGaming Awards 2026, further reinforcing the strength of its sportsbook offering and its commitment to product innovation. The Best Innovative Sportsbook Feature award recognises BETBY Predictions, the industry's first fixed-odds prediction markets solution designed specifically for sportsbooks. Launched earlier this year, the product transforms global events and trending topics across areas such as finance, cryptocurrency, technology, and entertainment into betting opportunities, allowing operators to engage audiences beyond traditional sports betting. Unlike conventional prediction markets, which rely on exchange-based models and liquidity pools, BETBY Predictions delivers a fully managed, fixed-odds experience within a familiar sportsbook environment. By removing the complexities of peer-to-peer trading and combining AI-driven market generation with dedicated human oversight, the solution enables operators to introduce an entirely new betting vertical while maintaining control over risk management, content, and market selection. This recognition comes at a particularly significant moment for BETBY, with product innovation taking centre stage at its SiGMA World Rome exhibition stand, H4-4037. The supplier's dedicated Innovation Hub brought together three of its most distinctive products: Betby Games, its multiple award-winning proprietary esports feed; BETBY Predictions, its latest award-winning solution; and BETBY SlotBets, its newest innovation, designed to bridge the gap between sportsbook and casino by combining real-time sports betting with familiar casino-style mechanics. Meanwhile, BETBY's Best Sportsbook Platform Provider win at the ACE Alliance iGaming Awards recognises the strength of its comprehensive sportsbook offering, combining extensive sports coverage, in-house trading and risk management capabilities, and scalable technology. Together, the two accolades highlight BETBY's ability to deliver a robust sportsbook solution while continuously developing innovative products that create new opportunities for operators. Pierre Pulis, Marketing Director at BETBY, said: "Innovation is at the core of everything we do at BETBY, and receiving these two awards is a strong recognition of our commitment to pushing the boundaries of sportsbook technology. From developing innovative features that challenge traditional sportsbook models to delivering a comprehensive platform that creates new opportunities for operators, we remain focused on building solutions that help our partners differentiate and grow." * #BETBY * #HIGHLIGHTED POST Connect with author. WIRE BRIEFING GMT+1, London, United Kingdom November 04, 2026 World Pool has generated more than £75m for British and Irish racecourses since its introduction at Royal Ascot in 2019, following a record year for turnover across the two markets. November 04, 2026 Sportradar has reported a 24 per cent increase in third-quarter revenue to €363m, supported by its betting technology business, the contribution from IMG ARENA and growing demand from prediction market customers. Revenue from Betting Technology & Solutions increased 27 per cent to €297m, while Sports Content, Technology & Services generated November 04, 2026 Nebraska's proposed expansion into online sports betting was heading towards defeat on Wednesday morning, with both measures required to authorise mobile wagering trailing in unofficial election returns. November 04, 2026 ambi Group has reported third-quarter revenue of €46m, an increase of 23 per cent compared with €37.4m in the corresponding period last year, as the sportsbook technology supplier continued to expand its partner network and improve operating profitability. November 03, 2026 Cashpoint Denmark has officially become Merkur Bets, extending Merkur Group's international rebranding programme following similar changes in Germany and Austria. Stay updated with the latest gaming industry news.

Gamblers Connect
Oct 29th, 2026
BETBY delivers impressive Q3 2026 growth across core sportsbook and proprietary esports feed.

BETBY delivers impressive Q3 2026 growth across core sportsbook and proprietary esports feed. Editorial Standards Fact-Checked ⊘ Independence Commercial Disclosure GC AI Summary BETBY reported strong year-on-year growth for Q3 2026, with sportsbook Gross Gaming Revenue up 33.4%, total bets placed up 31.9%, and active players surging 82.7% compared to Q3 2025. The company's proprietary esports feed, BETBY Games, also performed well, with active players more than doubling at 123.3% growth alongside a 32.2% rise in GGR and a 45.4% increase in bets placed. Growth was driven by major sporting events including the Esports World Cup and FIFA World Cup, new product launches, and expansion into the regulated Polish market through partnerships with local operators. Key Takeaways Sportsbook GGR surge - BETBY's sportsbook Gross Gaming Revenue increased by 33.4% year-on-year during Q3 2026, accompanied by a 31.9% rise in total bets placed Active player expansion - The supplier experienced an 82.7% surge in active players across its operator partner network during the quarter Esports feed outperformance - The proprietary esports feed, BETBY Games, saw Gross Gaming Revenue grow by 32.2%, while active players more than doubled with a 123.3% increase Product innovations & market entry - Growth was supported by the launch of SlotBets, user engagement features like Watch & Bet and User Chat, and entry into the regulated Polish market Executive outlook - CEO Leonid Pertsovskiy emphasized the company's focus on maintaining long-term consistency and delivering exceptional value to partners Fact-checked Sources verified before publication Tier-one sportsbook and gaming supplier BETBY has announced robust year-on-year financial and operational growth for Q3 2026, building upon consistent positive momentum achieved throughout the year. The latest quarterly results underscore widespread expansion across both the core sportsbook vertical and the company's proprietary esports feed, BETBY Games, propelled by major international sporting competitions, ongoing product development, and strategic entry into new regulated jurisdictions. During the third quarter, BETBY's sportsbook Gross Gaming Revenue (GGR) recorded a notable 33.4% increase compared to the corresponding period in 2025. Accompanying this revenue growth, the total number of bets placed across the network grew by 31.9%, while active players surged by 82.7%, illustrating exceptional engagement across the supplier's growing partner ecosystem. Major events and product enhancements. The strong quarterly performance was bolstered by high-profile international sporting spectacles, including the Esports World Cup and the concluding stages of the FIFA World Cup, which drove heightened betting volumes. Simultaneously, BETBY enriched its product portfolio with the introduction of SlotBets alongside innovative engagement tools such as Watch & Bet and User Chat, designed to elevate the end-user betting experience. Strategic market expansion also underpinned the period, highlighted by BETBY's entry into the regulated Polish market via partnerships with local operators Lebull and Betters. Although these recent integrations had a limited direct financial impact on Q3 figures due to their timing, they have successfully established a sturdy foundation for accelerated growth in upcoming quarters. Exceptional trajectory for BETBY Games. The company's proprietary esports feed, BETBY Games, delivered standout metrics during Q3, reinforcing its rising prominence within the broader product suite. The vertical achieved a 32.2% year-on-year increase in Gross Gaming Revenue, while total bets placed rose by 45.4%. Most impressively, active players utilizing BETBY Games skyrocketed by 123.3%, more than doubling compared to Q3 2025 performance. Leonid Pertsovskiy, Chief Executive Officer at BETBY, shared his perspective on the results: "We're very pleased with our Q3 performance, particularly the significant increase in active players across both our sportsbook and BETBY Games. It's encouraging to see the work we're putting into our products translating into consistent results, and it gives us confidence that we're moving in the right direction. What matters most to us is not just achieving strong results in one quarter, but maintaining that consistency over time. We've set ambitious goals for ourselves, and while there's still plenty of work ahead, we're confident in our ability to keep delivering for our partners and finish the year on a strong note." Dimitri is an iGaming expert with nearly a decade of experience and a knack for crafting content that speaks directly to the iGaming crowd. He understands affiliate marketing, player psychology, and search algorithms, which enables him to write engaging, data-driven articles. 1 source verified before publication. This news is an official press release that traces directly to official documents by BETBY. How Gamblers Connect verify sources Leonid Pertsovskiy, Chief Executive Officer at BETBY · October 29, 2026 Official Body Primary "We're very pleased with our Q3 performance, particularly the significant increase in active players across both our sportsbook and BETBY Games. It's encouraging to see the work we're putting into our products translating into consistent results, and it gives us confidence that we're moving in the right direction. What matters most to us is not just achieving strong results in one quarter, but maintaining that consistency over time. We've set ambitious goals for ourselves, and while there's still plenty of work ahead, we're confident in our ability to keep delivering for our partners and finish the year on a strong note." Gamblers Connect only publishes verified and news official news from reputable operators. Read its full editorial standards

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