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Overview
Betting Hero runs live activation programs for sports betting, iGaming, and cashless industries using on-the-ground teams called Betting Heroes to engage customers at sportsbooks, online platforms, and events. They educate users and guide their betting experience. The company uses data-driven insights and a nationwide reach (500,000+ NDC) to activate new customers and deepen engagement, especially with mobile betting. It differentiates itself by pairing education with hands-on assistance in real settings rather than relying only on digital marketing, with a goal to make betting easier and more enjoyable.
About Betting Hero
Industries
Data & Analytics
Consulting
Gaming
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Rockford, Michigan
Founded
2018
Simplify's Take
What believers are saying
- Co-founders Jai Maw and Jeremy Jakary hold 60% control post-August 2024 acquisition.
- GeoComply's 40% stake funds real-time solutions for sportsbook activation.
- $37.5 million deal leaves Betting Hero financially strong for growth.
What critics are saying
- Integration failures with Hero Group and GeoComply disrupt operations in 6-12 months.
- GeoComply stake creates strategic conflicts diverting affiliate resources in 12-18 months.
- Better Collective erodes market share via superior analytics in 18-24 months.
What makes Betting Hero unique
- Betting Hero excels in customer activation and retention as premier US sports betting affiliate.
- Won 2024 Casino Affiliate of the Year at SBC Awards for leadership.
- Research division delivers valuable insights praised by PENN Entertainment.
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Benefits
Flexible Work Hours
Performance Bonus
Company News
FanDuel, Kaizen Gaming and Sportradar were the standout winners at the inaugural SBC Awards Americas, each taking home two awards at the ceremony held at Pier Sixty Six in Fort Lauderdale, Florida.
GeoComply has supported the successful acquisition of Betting Hero by Hero Group. Betting Hero, founded in 2018 by Jai Maw and Jeremy Jakary, recently won the 2024 Casino Affiliate of the Year at the SBC Awards. With 400 professionals, Betting Hero focuses on customer activation and retention in the US sports betting market. The acquisition aims to leverage GeoComply's expertise to scale Betting Hero's growth. PENN Entertainment praised Betting Hero's research division for its valuable insights.
FansUnite completes sale of Betting Hero to Hero Group Corp., declares distribution and sets date for TSX Delisting.
FansUnite to sell Betting Hero to founders, GeoComply for $37.5 million.
GeoComply Solutions Inc. today announced it has entered into a definitive agreement with FansUnite Entertainment Inc. (“FansUnite”), FansUnite US Inc. (“FansUS”), and Hero Group Corp. (the “Purchaser”) pursuant to which FansUnite has agreed to sell to the Purchaser all of the issued and outstanding shares of FansUS, which owns and operates the Betting Hero […]
Betting Hero is Hiring for 15 Jobs on Simplify!
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About Betting Hero
Industries
Data & Analytics
Consulting
Gaming
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Rockford, Michigan
Founded
2018
Betting Hero is Hiring for 15 Jobs on Simplify!
Find jobs on Simplify and start your career today