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Overview
Betting Hero runs live activation programs for sports betting, iGaming, and cashless industries using on-the-ground teams called Betting Heroes to engage customers at sportsbooks, online platforms, and events. They educate users and guide their betting experience. The company uses data-driven insights and a nationwide reach (500,000+ NDC) to activate new customers and deepen engagement, especially with mobile betting. It differentiates itself by pairing education with hands-on assistance in real settings rather than relying only on digital marketing, with a goal to make betting easier and more enjoyable.
About Betting Hero
Industries
Data & Analytics
Consulting
Gaming
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Rockford, Michigan
Founded
2018
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Simplify's Take
What believers are saying
- GeoComply-backed acquisition closed August 15, 2024, giving Betting Hero fresh capital.
- 2025 SBC recognition and 2025 shortlist for four awards strengthen recruiting and sales.
- Betting Hero's activation, retention, and research services address operators' customer-acquisition economics.
What critics are saying
- Betting Hero still depends on sports-betting operator marketing budgets and operator renewals.
- Affiliate leadership invites direct competition from Gambling.com, Catena Media, and Flashcore Network.
- GeoComply ownership concentrates strategy; any partner dispute could disrupt growth and employer brand.
What makes Betting Hero unique
- Jai Maw and Jeremy Jakary control Hero Group, keeping Betting Hero founder-led.
- GeoComply backed the 2024 acquisition, pairing geolocation compliance with Betting Hero activation expertise.
- Betting Hero won 2025 Casino Affiliate of the Year, signaling category credibility.
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Benefits
Flexible Work Hours
Performance Bonus
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 0%2 year growth
↑ 0%FanDuel, Kaizen Gaming and Sportradar were the standout winners at the inaugural SBC Awards Americas, each taking home two awards at the ceremony held at Pier Sixty Six in Fort Lauderdale, Florida.
GeoComply has supported the successful acquisition of Betting Hero by Hero Group. Betting Hero, founded in 2018 by Jai Maw and Jeremy Jakary, recently won the 2024 Casino Affiliate of the Year at the SBC Awards. With 400 professionals, Betting Hero focuses on customer activation and retention in the US sports betting market. The acquisition aims to leverage GeoComply's expertise to scale Betting Hero's growth. PENN Entertainment praised Betting Hero's research division for its valuable insights.
FansUnite completes sale of Betting Hero to Hero Group Corp., declares distribution and sets date for TSX Delisting.
FansUnite to sell Betting Hero to founders, GeoComply for $37.5 million.
GeoComply Solutions Inc. today announced it has entered into a definitive agreement with FansUnite Entertainment Inc. (“FansUnite”), FansUnite US Inc. (“FansUS”), and Hero Group Corp. (the “Purchaser”) pursuant to which FansUnite has agreed to sell to the Purchaser all of the issued and outstanding shares of FansUS, which owns and operates the Betting Hero […]
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About Betting Hero
Industries
Data & Analytics
Consulting
Gaming
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Rockford, Michigan
Founded
2018
Betting Hero is Hiring for 16 Jobs on Simplify!
Find jobs on Simplify and start your career today