Betty

Betty

Casual, real-money online slots platform

Overview

Betty is a real-money online casino and mobile gaming company focused on casual players, especially women who enjoy slots. Its Betty.ca platform in Ontario hosts slot games from NetEnt, Pragmatic Play, and Red Tiger under an iGaming license, offering a safe, transparent, community-driven experience with responsible gaming features. Its business model centers on a decentralized, franchise-style expansion, providing local operators with Betty’s technology, blueprint, and capital, while licensing IP and developing in-house games. Betty aims to scale globally as the “McDonald’s of iCasino,” growing through franchises and a growing IP portfolio to generate revenue from owned stores and licensing.

About Betty

Simplify's Rating
Why Betty is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Consumer Software

Entertainment

Gaming

Company Size

201-500

Company Stage

Debt Financing

Total Funding

$25.5M

Headquarters

New York City, New York

Founded

2022

Simplify Jobs

Simplify's Take

What believers are saying

  • Reached $114M revenue run rate and 40,000 players by end-2024.
  • Secured $15M credit facility in April 2025 for user acquisition.
  • Added Gaming Corps slots like 3 Easter Pigs via 2026 deal.

What critics are saying

  • BetMGM erodes share with larger marketing in saturated Ontario.
  • Franchise partners exploit IP without fees in UK, US markets.
  • $15M debt covenants breach if acquisition costs exceed growth.

What makes Betty unique

  • Betty targets underserved female slot enthusiasts with slots-only gaming.
  • Franchise model licenses IP to local operators worldwide like Betty Canada.
  • Acquired Kirkland Lake Bingo Hall in 2025 for regulated iBingo expansion.

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Funding

Total Funding

$25.5M

Above

Industry Average

Funded Over

4 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Health Insurance

Premium Health insurance

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-2%
Eastern European Gaming
Mar 31st, 2026
Gaming Corps taps Betty to boost content options for Ontario players.

Gaming Corps taps Betty to boost content options for Ontario players. Gaming Corps, a publicly traded game development firm located in Sweden, has entered into a new distribution deal with Betty, one of the rapidly expanding iGaming operators in Ontario. The agreement enhances Betty's platform with Gaming Corps' growing collection of content, increasing options for players in a market where the brand currently provides over 2,800 slot titles. Thanks to the collaboration, Betty customers will soon enjoy the latest slot releases from Gaming Corps, featuring 3 Easter Pigs, the latest chapter in the well-known 3 Pigs series, which adds a new seasonal element to one of the studio's most iconic franchises. Players will also gain access to the latest release, Vendetta Fury, from DEGEN Studios, Gaming Corps' newest RGS partner. This launch leverages the solid success of the broader 3 Pigs franchise, featuring games like 3 Pigs of Olympus and 3 Pigs of the Caribbean that are already part of Gaming Corps' collection. These are included with the studio's wider range of Slots, Plinko, Mine, Crash, and Table games. Adam Pentecost, Chief Revenue Officer at Gaming Corps, said: "Ontario has become one of the most exciting regulated markets in North America, and Betty has built an impressive reputation by offering players both quality and variety. We're delighted to partner with such a progressive operator and look forward to showcasing how our latest content can bring something genuinely different to their already rich portfolio." Paraskeva Smirnova, Senior Casino Operations Manager at Betty, added: "Betty has built its identity on being a homegrown Ontario brand with a clear focus on what local players want. Working with Gaming Corps allows us to continue that mission, adding content that stands out and gives our players something new to discover alongside the thousands of titles we already host."

iGaming Future
Mar 18th, 2026
23 Broadway Secures $3m Seed Funding to Launch AI-Powered User Acquisition Financing Platform | iGaming Future

23 Broadway has secured $3 million in Seed funding to accelerate the next phase of its growth and launch a fully integrated AI-powered user acquisition

Cision
Mar 10th, 2026
Betty acquires Kirkland Lake Bingo Hall, unlocking millions in charitable funding for communities in Northern Ontario

Betty acquires Kirkland Lake Bingo Hall, unlocking millions in charitable funding for communities in Northern Ontario. Mar 10, 2026, 08:01 ET Acquisition launches Betty into regulated iBingo, preserves local jobs, and keeps a beloved community institution thriving. TORONTO, March 10, 2026 /CNW/ - Betty Gaming CA Ltd. has acquired the Kirkland Lake Bingo Hall to support its movement into regulated iBingo. For Betty, the acquisition marks a strategic expansion of its online offering through iBingo. Owning a long-standing, community-rooted bingo hall enables the company to operate within Ontario's regulated charitable bingo framework and grow the charitable funding that flows back into local communities. Through this framework, a portion of all Betty iGaming revenue in Ontario will contribute to charitable funding. The transaction closed late 2025 and Kirkland Lake Bingo will continue to operate under its existing name, with all current employees retained. "This acquisition is a strategic step as we launch our iBingo offering in Ontario," said Chavdar Dimitrov, CEO, Betty. "We're excited to be innovating in a regulated space in a way that lets our growth translate into meaningful charitable funding for local communities." Charitable Support Through Regulated Bingo Under Ontario's regulated charitable gaming framework, a percentage of Betty's total online gaming revenue will be directed to Kirkland and Area Bingo Association licensed charities. This means that revenue generated from Betty's broader iGaming operations, not solely iBingo, contributes to charitable funding under the provincial model. Proceeds generated through Betty's charitable gaming will be distributed locally in Kirkland Lake, supporting community organizations across health, youth, service, and recreational sectors. Charitable bingo has long provided a stable funding source for approved organizations across the province. With the launch of Betty's iBingo offering in Ontario, the company expects the charitable funding associated with the Kirkland Lake operation to increase over time, expanding support for Northern Ontario communities. A community-first acquisition Kirkland Lake Bingo has been part of the community since 1998, serving as both a social gathering place and a charitable engine for local organizations. That role will continue under Betty's ownership. The hall currently employs four staff members, all of whom remain in place following the acquisition. Betty has committed to keeping the hall open and investing in upgrades to its technology and facilities, while continuing to work with local suppliers and service providers. "This is a long-term investment in the Kirkland Lake community," said Dimitrov. "It's about keeping a community institution open, supporting local charities, and making sure bingo remains relevant and accessible for the next generation of players." About Betty Betty is an Ontario-licensed online casino built around entertainment, trust, and transparency. With a focus on delivering a safe, welcoming, and engaging player experience, Betty is redefining what it means to game online in Canada. Participants must be 19 years or older. Please gamble responsibly. Betty Gaming operates pursuant to an Operating Agreement with iGaming Ontario. About Kirkland Lake Bingo Kirkland Lake Bingo has been serving the Kirkland Lake community since 1998. Operating under Ontario's charitable gaming system, the hall supports a wide range of local organizations while providing a welcoming, community-focused bingo experience for players of all ages. About iBingo iBingo is an online, real-time bingo format where players compete directly against each other rather than just against the house/platform SOURCE Betty Gaming CA Ltd. Media Contact: Natalie Banaszak, [email protected], 416-892-9607

NEXT.io
Apr 9th, 2025
Betty secures $15m credit facility to accelerate growth

Betty, a leading online casino operator, has successfully secured a US$15 million credit facility to fuel its ambitious growth strategy.

NEXT.io
Apr 9th, 2025
Betty secures $15m for growth expansion

Betty, an online casino operator, has secured a $15 million credit facility to boost its growth strategy, focusing on user acquisition. Operating in Ontario, Canada, Betty ended 2024 with a net revenue run rate of $114 million and nearly 40,000 active players. The credit was arranged through CadaCredit, a private platform for gambling businesses. CEO Chavdar Dimitrov stated that this funding will help Betty continue its rapid expansion in the online gaming industry.

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