How Beyond Menu used competitor customer feedback to increase restaurant partner sales. Food Delivery Competitor Analytics AI-Powered Insights Beyond Menu used Alterna CX to build a daily competitor feedback intelligence engine, enabling their sales team to identify high-potential restaurant partners and approach them with data-backed, customized offers, turning competitor weaknesses into a systematic growth advantage. of Restaurant Locations Tracked Daily Competitor Reviews Collected, Analyzed, and Summarized Daily Salesforce Insights Delivered Automatically to the Sales Team Full case study. See How Competitor Intelligence Became a Daily Sales Advantage How Beyond Menu turned competitor customer feedback into a sales growth engine. About. Beyond Menu is a US-based online food ordering and delivery platform connecting consumers with local restaurants. Operating in a highly competitive market alongside platforms such as Uber Eats, DoorDash, and Grubhub, Beyond Menu focuses on helping restaurant partners grow their order volumes and retain customers. The platform works with thousands of restaurant partners, with a particular focus on identifying high-potential accounts and enabling its sales and marketing teams to take targeted, data-driven action. The challenge. Beyond Menu was experiencing revenue leakage to competitors and struggled to identify which of its restaurant partners with under 50 monthly orders had genuine growth potential. Without a systematic way to analyze competitor performance, the sales team relied on manual outreach and could not efficiently prioritize accounts. This created two compounding problems: revenue loss to competitors, and misalignment of sales resources. The solution. Beyond Menu partnered with Alterna CX to build a competitor feedback analytics engine that automatically collects and analyzes customer reviews from competing platforms daily. Alterna CX's AI layer processes thousands of open-text reviews at scale, identifying weaknesses in competitor restaurant locations and ranking them by growth potential. Sales teams can now access a custom search report instantly, without manual data collection or 1-to-1 internal communication. Salesforce Integration AI-generated competitor insights are pushed directly into the sales team's Salesforce CRM, enabling customized outreach and campaign execution without manual handoffs.